Do you know why we always know whose "turn" it is to buy at Starbucks?
Or, why we can never seem to turn down aunt Bertha's offer of a second piece of pie?
It's wired in to our brain. We're helpless against it...and we don't even "know" when it's happening.
Robert Cialdini calls it "The Law of Reciprocity," -- and in his book "Influence" he explains exactly what it's about and how it works.
This book is on my WISDOM bookshelf. I read it 2 or 3 times a year and always find new applications.
Here's what I've learned about Reciprocity...and how to apply it:
Click Play to listen, or click here for a transcript and mp3.