Whenever I talk about narrowing your focus to a single target market at a time…
People always think what I’m saying is they must limit themselves to that one niche forever.
But that’s not what I mean. There’s a second part to that sentence most people don’t hear...
It’s "at a time."
And that’s what Profit Activator One is all about: Selecting one single target market at a time.
You see, what I want is for you to get into the mindset of thinking like Proctor and Gamble.
They’re a big company. They have 23 individual billion dollar brands… which they all seem unrelated to each other.
And the culmination of all of their brands is that they can all run concurrently.
In other words, they don’t water things down by making their products all inclusive. Each Proctor and Gamble brand focuses on ONE specific type of person.
For example...
Somebody who buys Tide laundry detergent does so because they want their clothes as white as possible.
But that customer is a completely different person from somebody who buys Cheer. Because all the Cheer buyer wants is to just throw everything in the laundry, forget about it, and not ruin their clothes.
And that’s exactly the focus you should be looking for when you’re selecting your single target market…
You need to look at your marketplace with a CAT scan-perspective. And slicing it up into all the individual micro-markets that live inside it.
You need to look at your marketplace with a CAT scan-perspective.
But realize that you’re not limiting yourself to that narrow slice of the market forever.
All you’re doing is, you’re building a scalable plan...
So that once you make it work for one target market, you’ll be able to apply it to the next one… and the next one… and the one after that.
And just like Proctor and Gamble, you’ll set yourself up to take over the world… one market at a time.