I've been thinking about something.
It seems to me, that Hearts = Faces is a pretty big leap.
The = sign is really meant to be the transition out of the CYBER WORLD and into the REAL WORLD, where we can meet with people face to face.
The difference between that leap and the rest of the forumula (Eyeballs + Emails + Hearts = Faces) is that it's only ONE step between everything from Eyeballs to Hearts.
That formula is a carefully crafted piece of Persuassion Architecture. The result of a LOT of analysis about the most effective single steps we can persuade people to take, advancing through the formula.
So, here's what I think we need -- a formula for the steps to get from = to Faces.
Here's what I'm thinking:
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We need to connect with people.
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We need to decide wheter they're 5-Star Prospects
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We need to Bond with them until they're ready to meet with us face to face.
So it's more like Connections + 5 Stars + Bonding = Faces.
It's these MICRO steps that we need to focus on to get the result we're looking for.
Now, the good news is, we've already got the tools we need to take each of these steps, and we're all familiar with them, but focusing on something we can measure and compare will make a big improvement.
Whatever you measure improves.
Whatever you measure and record -- Improves DRAMATICALLY.
Let's start our measuring with a common language.
Connections = the number of leads (hearts) you can connect with...measured as a %
5 Stars = the number of people you connect with who are 5 Star Prospects...measured as a % of connections
Bonding Candidates = the number of 5-Star Prospects you're bonding with by sending MarketWatch
I'd love to be able to communicate with you in those terms from now on.
"What's your connection rate Fred?"
"it's 65% Dean"
That's what I'd love to hear!
Developing...