My go-to strategy for identifying people who are in my target market is… to offer them a free book.
Now, when I say “book,” I don’t mean a big 550-page full-on encyclopedia of everything I know about whatever the subject might be…
I’m talking about a book that’s maybe 60-pages long. Something that can be read in one sitting…
Because the reality is...
The length of your book doesn't matter. And the way your prose is written doesn’t matter, either. Because that’s not what triggers people into wanting your book…
But do you know what does?
Its title.
The only thing that makes people want your book is its title...
That’s why you want to have the kind of title that... the moment your target market reads it, they go, "That's the book for me!" and their pupils dilate, and their heartbeat goes up...
That’s why you want to have the kind of title that...
See, the purpose of your book is not for people to read it cover to cover. At least not for the kind of book I’m talking about…
I don’t care if a single person reads my entire 90-Minute Book. I want to be in conversation with somebody who’s interested in the idea of doing a 90-minute Book. I want to know who’s thinking about it.
And that’s exactly what the right book title gets you - it puts you in conversation with your ideal prospects.
Which means, you don’t need to waste time making your book perfect. You don’t have to clear your calendar, book a cabin in the woods… and disappear from society for a year. Because none of that makes any difference on how many people will want your book.
What you do want is to get your book out of the door as fast as possible. And start filling your email list with the right people.
What most business owners forget is…
The purpose of your book is not a replacement for working with you.
The sole purpose of your book is to share your philosophy… your story... your approach. And you can easily do that in 50 or 60 pages tops.
All you want to do with your book is to give your ideal prospect confidence that what you’ve got is the right idea for them…
In other words, your book is the precursor to working with you.
Remember that next time you book that cabin ;)