I want you to rethink your way around testimonials…
Normally, business owners use testimonials to shine a light on them. To tell other people how great their product or services is.
And they use these testimonials to present a final result. Showing the best possible outcome someone could get by working with them… or by buying their products.
Now, don’t get me wrong. It is more persuasive and believable when someone else talks about how great you are… rather than you pounding your chest. In fact, testimonials have been the marketer’s go-to method to build “social proof” for ages.
But here’s the thing...
There’s something else you can use that’s even more powerful. Something that lets you educate, motivate and compel your prospects all at the same time.
It’s the next evolution of testimonials...
I call them “contentimonials.”
Here’s what I mean…
A traditional testimonial would go something like this:
“Tada! This is what happened. Dean’s great and I really enjoyed working with him. I wasn’t able to get this result before but now that I met Dean, everything changed. My business is taking off and my profits are skyrocketing. I highly recommend working with Dean…”
On the other hand, a contentimonial is similar to my podcast More Cheese Less Whiskers. Where, instead of talking about all the great achievements your clients are getting… you walk through the process with them.
In other words, you’re right there, in the middle of it, helping somebody solve the puzzle in real time.
It’s like a reality show. Your audience gets to watch or listen through the whole process…
They see the progress, and they also see the mistakes... the struggle… and how you manage to help someone get the results they’re after.
What’s more, as your audience watch or listen to you helping, say, John fixing his marketing problem… or losing those extra 40 pounds… or whatever…
Your prospects imagine themselves in John’s shoes. They realize, "That could have been me,” and they start thinking…
“I wonder how Dean would solve my problem…”
And guess what? The moment they start thinking about that, they’re already convinced you’re the person they need.