I'm just going to say it. Seth Godin's a genius.
Dean Jackson's not far behind... what's the 2nd business that we talk about within your website? CONNECTING! Here's an excerpt from Seth's Blog... How to make money using the Internet
Make money: not by building an internet company, but by using the net as a tool to create value and get paid. Use the internet as a tool, not as an end. Do it when you are part of a big organization or do it as a soloist. The dramatic leverage of the net more than overcomes the downs of the current economy.
The essence is this: connect.
Connect the disconnected to each other and you create value.
-
Connect advertisers to people who want to be advertised to.
-
Connect information seekers with information.
-
Connect teams to each other.
-
Connect those seeking similar.
-
Connect to partners and those that can leverage your work.
-
Connect people who are proximate geographically.
-
Connect people buying with people who are selling.
Some examples? I think it's worth delineating these so you can see that the opportunity can be big, if that's your taste, or small if you don't want to invest heavily just yet.
Connect advertisers to people who want to be advertised to. Dani Levy did this with Daily Candy, a company she recently sold for more than a hundred million dollars. Daily Candy uses simple email software, there's no technology tricks involved. Instead, it's a simple permission marketing business... hundreds of thousands of the right people, getting an anticipated, personal and relevant email every day. (Note! This only works if you earn true permission, not that sort of fake half and half version that's so common).
Here's your link to the full article...
Now, think about how you can connect better with those who are looking to buy or sell a home in your market! What are some of your best practices?