Here's something interesting Seth Godin had to say on his blog today.
It was a post titled "The 7% Solution"
Okay, it's a simple idea:
If you're a real estate broker, you work in an industry where everyone used to charge the same fee: 6%. Now, though, discount brokers are turning up the heat on fees. Lots of brokers are unhappy with this.
The challenge is... what if you had to charge 7%. What if you had to charge more when everyone else was charging less?
What would you do? How could you make it worth it?
Now, just imagine what would happen if you did that at 6% or even 5%? You'd be unstoppable.
Similar idea, inspired by the crazy pricing of the Kindle: What if, when everyone else's blog was free, you had to charge money for yours? What would you do? How would you make it worth it?
I'd like to hear your ideas in the message board.
This is a GREAT way to think.
Provocations are a fantastic stimulus.
Let's do the exercise...
See you inside.