There are two ways to grow your business:
You can either scale it... or you can syndicate it.
While some businesses are more suitable for scaling, others fit the syndication model best. For example, If you're in a market mostly staying in one place. And the way that market expands is by gathering bigger audiences, which means you have a scalable type of business. Most online businesses fall into this category.
On the other hand, when you're in a localized market, meaning people consume your business locally, like real estate, then you have a business that fits the syndication model best. See, even though people in Denver behave the same way when buying or selling a house, they're not going to move to Miami just because your business happens to be located there. The only thing that matters to somebody looking for a house in Denver is how much is a house in Denver. They don't care about Miami, Fort Lauderdale, or anything else.
But that's the real beauty of syndication…
When you crack the code for one geographic location, you have something that works in a localized area. Now you can duplicate it all over the country easily. Because you know that people behave the same no matter where they live.
It's the exact same principle the franchise prototype is built on. In fact, the whole franchising model is based on the fact that you can take a proven operating system, drop it in any geography in the country with enough people to support it.
… and get the same results.
The good news is that with syndication, you can expand your business nationally in exactly the same way without having to go through the franchise process. You only need to polish, package, and prepare the prototype. Once you've developed the model, you can train others to do what you do in Denver, Orlando, Fort Lauderdale, or any other town in America.