Entrepreneurship

Turn-key system

Dean Jackson 2 min read

One of the winning formulas I used throughout my career is syndication.

I started out in real estate and did a lot of work there. But all of the wealth I’ve built over the years has come from one place…

It came from recurring revenue from thousands of people using something I did once.

For example, I figured out how Real Estate agents can get listings successfully and predictably. And then I packaged it all up into a plug-and-play that could be used over and over...

We've got the postcard Realtors can mail to prospects. We’ve got the landing pages where their prospects can leave their contact information. We have the follow-up newsletters Realtors can send to everyone who responds. And we’ve also got a book they can send called “How to Sell Your House For Top dollar.”

I call this a “Turn-Key system.” Because all the Realtor has to do is execute a plan.

Or, in most cases, we even execute the plan for them.

But here’s the thing…

You don’t have to be in Real Estate to profit from syndication.

In fact, syndication really is a winning formula no matter what niche you’re in.

There are two ways you can go about it:

There are two ways you can go about it:

You can train people on how to do what it is that you do and charge them a fee for that…

Or, you can package it all up (as I did) and sell it as a franchise, or license it.

But no matter which way you decide to go, you first need to test it with ONE other person.

Even though you ultimately want to scale it to hundreds or thousands of people…

Your scale ready algorithm starts with a case study of ONE.

It’s how you build your prototype and make sure everything works under your supervision.

And once you’ve got something you can run and let it operate on its own… something that creates results without you actually doing the work…

You’ve got your “Turn-Key System” ready to work its magic!

Now, all you do is add some rocket fuel to it and take it as big as your imagination can go!

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