The process of generating leads is very data-driven…
You can easily break down the stages, review the results… and then turn the dials to optimize your campaign.
But converting those leads…
That’s more of an art form. Because it requires to master the art of conversational conversions.
What do I mean by that?
Ok, try this:
Scroll through your inbox and take out all your personal emails. What you’re left with are businesses that are constantly broadcasting you something.
The latest launch, seasonal discounts, some last-minute opportunities… and other stuff like that.
The problem with those emails?
You know they weren’t meant only for you. You know there are thousands of other people that got that same message. And so, you ignore them.
Now, the opposite of that is what I call SPEAR emails.
SPEAR is an acronym that stands for Short, Personal, Expecting A Reply.
And it’s these emails that are at the core of conversational conversions.
You’ve seen them around, I’m sure.
For example, my 9-word email is one of them. The “would you like to join us?” is another one…
And every time you receive a SPEAR email you can tell right away. There’s a different energy to it...
And every time you receive a SPEAR email you can tell right away.
Because it speaks to you like one person to one person. Like you’re used to in a dialog format from real life. And it’s immediately more engaging…
And here’s the thing: Something happens in your brain when you realize, “Hey, this seems like it’s a message only for me…”
Why? Because when you’re reading an email you’re not just reading the words. There’s a voice in your head that’s reading them.
And when that voice sounds like a real person talking...
You feel compelled to respond.