Meet Gamal Aziz.
He's head of the MGM Grand in Las Vegas.
He's got a fascinating way of looking at constant improvement, by really asking a better question.
"How high is high?"
What's the MOST we could do?
Instead of looking to make gradual, incremental improvements year over year...he's focussed on how much it's costing NOT to be at full potential.
Here's an article from Business 2.0 last year about this time.
I STILL think about this article...and it's been a year now.
See what you think.