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Episode 38

(Great Lifestyle + Money) × Time to Enjoy It = True Success (to me..)

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(Great Lifestyle + Money) × Time to Enjoy It = True Success (to me..)
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Episode 38 at a glance: (Great Lifestyle + Money) × Time to Enjoy It = True Success (to me..). Key ideas illustrated as stick figures

Somewhere in my 1996 journal I wrote out my perfect lifestyle, and 30 years later I can't punch a single hole in it. Turns out these are the good old days.

Every morning we're here at Honeycomb getting into a real routine, and it reminded me of Scott Adams, the Dilbert guy, who did a live broadcast at 7:30 every day for years. He'd get everybody watching to grab their coffee at the same moment and take what he called the simultaneous sip. So consider this a nod to him. Grab your coffee and enjoy this moment, because one of the big insights coming out of these journals is simple: right now, today, these are the good old days.

Somewhere between August and November of 1996 there's a page where I asked myself, if I could create the perfect lifestyle, what would that look like? I wasn't being specific, I was thinking about what I'd want perpetually. A cool place to live with great furniture in a great environment. A nice car to drive, which back then I wrote down as a Porsche 911, and there's a spoiler coming on that one. Three-day weekends. Evenings off, which came straight from real estate feeling like a game of Tetris you had to stay responsive to. Five or six trips a year. Golf whenever I want. Great food. Money to do whatever I want socially, nothing crazy, just never being in a spot where I can't.

The one I starred was time to enjoy my life. Time was and is and always will be the important thing to me. Good friends, a healthy lifestyle, money to test new ideas in advertising and business, because my joy comes from cracking the code, figuring out something new that actually works. Then a personal assistant and concierge, a financial manager, and these one-hour businesses Eben and I dreamed about, where we'd create and prove the thing, then pair with operators to run it while we spent an hour a week guiding it. Reading it back, I can't punch a single hole in it. I want all of it today just as much as I wanted it then.

Jerry Ballinger had a formula I love: a great lifestyle plus money, multiplied by the time to enjoy it, equals true success. That's exactly right. This little page of vignettes became the genesis of something that evolved into a much bigger part of the journals down the road. Dan Sullivan wrote what do I want in his journal every day for 25 years. If you can get crystal clear on what you actually want, you'll figure out how to make it happen. And it's okay, because it's what you want. You don't have to want what anybody else wants for you.

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Transcript

Auto-generated transcript, provided as supporting material. It may contain errors, and speaker labels are occasionally mis-attributed.

Good morning. Saturday morning. It's every day, bro. Here we are.

You know, I was reminded when uh we come here to Honeycomb every morning getting into a real routine here. And I remember watching Scott Adams, the guy from the Dilbert uh cartoons. He used to do a live broadcast every day at 7:30 for years and years. And one of the things that he did [snorts] because it was alive and because everybody was there is he would synchronize everything and get everybody to join him in what he coined the simultaneous sip.

The best part of the day where everybody who was watching live would get their coffee and they would all just take a moment and enjoy the simultaneous sip. So, I'd like to do that just as a nod to Scott Adams because I really enjoyed what he did. RIP. Okay, as I'm going through all of these uh journals, couple of insights that I'm having.

Number one is that these are the good old days. The right now what we're living right now today is the good old days. I I'm starting to see the patterns of how I'm using the journal as a way to navigate through the daily like the now the present of things. And so I mentioned how the using the journal for conversations with myself to work things out.

That's a big piece of a lot of these as I'm having uh you know conversations with myself to work out and solve what what do I really want? That's always a big you know constant question that we're looking through. I noticed that one of the things that I would do is I would do these onepage just kind of vignettes of what the a day in the life kind of thing kind of anchoring moments creating what I what I wanted in my life. And uh there's a page in this journal somewhere between August and November 1996 where I was looking the question I said if I could create the perfect lifestyle what would that look like?

So this is like a snapshot of what I was looking for in 1996. So I was just jot points. I want a a cool place to live with great furniture and in a great environment. I want a nice car to drive.

I was trying to think like just without knowing it. I was thinking about like what does this look like perpetually, not specifically. And I do get into at this point the nice car that I wanted to drive was a Porsche 911. And spoiler alert, coming up, we're going to see what actually happens there.

But that was a thing is just in general, I'm going to want a nice car to drive. I don't I don't know. I'm not a car head per se, but I really um that I liked having a nice car to drive. 3-day weekends.

That's something that I was looking for that I thought would not go out of style. evenings off and that's coming from being in real estate, you know, up until this point cuz remember now I'm making this transition where real estate was more like the Tetris game where you're on and evenings and weekends and stuff is when most of it happens, but you have to be responsive. So, being able to carve that out and know that I didn't I'd prefer to have evenings off um five to six trips a year and I was saying to Toronto at that point cuz I was moving to uh Florida. Still had great roots and and business going on.

I want to take five or six trips a year to Toronto. I loved traveling to the main events and staying for the weekends when we're in cool places. That's how you know Eban and I would fuel our nery and bromance by extending trips at the main events. We had so much uh time to, you know, develop our ideas and philosophies and brought each other along.

I want to be able to golf whenever I want. That was important to me then. U great food. You think I'm just designing all of these things, right?

Like I can't punch any holes in any of these yet. That these are not there nothing specific to 1996 that isn't equally true today. Money to do whatever I want socially. Meaning whatever I want to do like I'm never it's not a situation where oh I can't do that or whatever.

And I'm not talking about like crazy things. I'm just talking about in a a normal ray of things. I just want to do whatever I want to do. If I want to go have a spa day, great.

If I want to go for a long weekend somewhere, great. Time to enjoy my life. And I put an asterisk beside that one because time was and is and always will be a very important thing to me. having that time and space, good friends, healthy lifestyle, money to test new ideas in advertising and business.

I always love the idea of testing. I think of myself as like a you know a scientific lab creating new ideas. My joy comes from I call it cracking the code from figuring out something new that that actually works and then as soon as I know that it works that's not for me now to take that and go the rest of the way. I'm not the guy to take something and uh and scale it per se.

tennis, playing uh tennis, long weekends at the beach, having a personal assistant and concierge. How are you, Ron? We're just recording a video. >> I was right behind this.

I'm so sorry, Josh. >> This is perfect. I'll come talk to you, but this is like this is perfect. This is one of these uh Groundhog Day uh things that that gentleman is Ron.

He's here every morning just like we are. um then uh a personal assistant and concierge that that was an important thing uh to me. I'm you know at that point I didn't have the uh support team that I have now. I look at my life now and it's like I was joking it takes a village to to raise me or to live this uh life but having a personal assistant and concier that seemed like something that would be a perfect lifestyle having a personal financial manager someone to handle all of the the finances and uh funny I put some one-hour businesses with Eban our dream was to find create create these businesses, create the things and prove them and then find uh or pair partner with operators who can uh run the business.

But we get we'll do one hour a week on this to guide and to answer questions and to set direction and do all of those things. And as I'm looking through it, I can't punch any holes in it. I mean, when I really realize this is what I want today, just as much as what I wanted there. And luckily, I've been able to get through 30 years here of only getting better and better at these uh at these things.

Jerry Ballinger had this great uh formula of a great lifestyle plus money multiplied by the time to enjoy it equals true success. And I think that that's absolutely uh that's absolutely true. And I would encourage you, you're going to see like this became a big part as we go in further journals. This is going to evolve and become something really cool.

But this was the genesis of it. Just starting with writing little vignettes of what does a perfect day look like for you? Writing what do I really want? So much so you know Dan Sullivan talks about that for 25 years every day he wrote in a journal what do I want?

And that I think if you can get crystal clear on what you want, you're going to figure out how to make that how to make that happen. And it's okay because it's what you want. You don't have to want what anybody else wants for you. It's what do you want?

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