How To Make Your Offer Irresistible

All right, welcome back to Profit Activator Week. We are in Profit Activator 4 today where we're going to talk about presenting your unique service offer. That's what I was calling it in 1997. And what I've learned about offers is Profit Activator 4 is the transition into your during unit.

This is how you present and frame what it is that you're going to do for somebody into the proposal of the exchange that you're going to make. Now, every commercial transaction really comes down to two things. Somebody who is offering to sell something or do something or make something for somebody in exchange for an amount of money. And there's a buyer and a seller.

And the thing that is the most valuable thing that you could do is to really understand where on the spectrum your offer fits. So, if we just break it down to its core essentials, offers are going to land somewhere between on the one side, all sales final, all cash, no refunds, no exchanges, 100% skewed in the favor of the seller. Everything is hedged on that side. see some retailers or some uh things sketchy things do this where they're 100% protecting their own things.

And then on the other end of this is no credit card required, no payment. Let me get you this result and then you pay when you get what it is that I've promised you. That's the spectrum that we're on. And I think that you can guess that probably the acceptance of those offers probably follows a path something like that where the closer you get to zero risk in fact risk reversal for your uh for your offer the better that you're going to be accepted.

Now there's a difference between risk reduction which is you can try this take it home and if it doesn't meet your needs or it doesn't satisfy you or we don't get the result we'll give you your money back. But the difference is that they have to trust that you will do that because they're paying upfront and it's being used as a way to kind of ease people's minds that if they if it doesn't work out, they can send it back and get a refund, but they have to deal with the hassle of doing that. They have to trust that you'll actually give them the money back. But it's a it's much better than the all sales final where you have to be 100% convinced that this is exactly what you want before you go ahead and and do it.

So Jay Abraham used to tell a story about two men that were selling a horse and one man would say, Here's a horse. It's good. you should buy it for your daughter and it's $600 or whatever it is. That's one thing.

Then the other man said, you know, we've got a wonderful horse. I think it would be great for your daughter, but I would say that because it's my horse. So, let's do this. Let's send the horse home with your daughter.

She can ride it for 30 days, bond with it. I'll send enough oats and hay to feed the horse for the whole month. And if at the end of the month the horse isn't the perfect horse for you, I'll come and pick it back up. Now, which horse do you think people are more likely to uh to buy for their daughter?

The one that doesn't have any risk attached to it. So, I've learned that any way, any time that you can introduce risk reversal into something, not just risk reduction, something where you're taking the risk on somebody is always an amazing outcome. It's always in your best interest, especially if in profit activator 5, you know that you can deliver a dream come true experience. If you have confidence that you can get the result that you're promising for people, it's in your best interest to make sure that you provide that benefit to as many people as you can.

and um you know meet with very little resistance. People are very very interested in getting outcomes. They're very interested in getting outcomes. They're not as interested in taking risks.

And so if you another analogy that I've been using a lot lately is, you know, imagine you're going to sell to a company and there's the opportunity you can go. What most people are doing is going to the purchasing department and pitching your proposal to them and in hoping that they will write you a purchase order and pay for a future delivery of whatever outcome or goods or or uh products that you're selling. And there's always resistance in that because you're competing with everybody else for that limited pool of right now money, especially if you're offering something that's going to help people create more uh more money. The difference is if you instead go around and approach these companies from the receiving dock, not from the purchasing department.

If you go to the receiving dock, you're met with open arms. Every single person in every company is 100% authorized to bring more money into the business. So, if you position your things in a way that it's 100% upside for the person that you're trying to engage with, you're going to meet with zero resistance. And that is how you can really frame your offer in a way that's going to get you the most outcome that you can with zero rejection.

So I think if you look at it and start thinking about what is your offer and how could you reverse the risk for people and are you confident enough in what you're doing that you could bet on yourself to deliver the thing that's the risk you're taking is are you sure that you can deliver the the outcome for people. So, that's the big foundational stuff for present your unique service offer. Tomorrow, I'll go a little bit deeper on presenting your offer. I got a funny email the other day from Rick.

It says, "Dean, question. Are you saying you can teach me to make fat stacks by hanging out at a pub drinking coffee like you?" And I laughed to myself because I was thinking, you know, yes, I I can do that. That's what I do.

is the funny thing. What I really realized is that every idea that I've had, every dollar that I've made over the last 30 years has gone through my brain, through my pen onto a piece of paper in my journal before it went out into the real world. And if I can turn people on to that activity as a driver for what to do, what to think about, what to ask yourself to draw out, what the next most valuable action is for you, and how to find the most profitable things that you can install in your business. I'm all for it.

m. I'm going to do for the first time a 50inute profitfinder workshop and you're going to join me live on Zoom and we're going to go through a 50inute exercise. Bring your pen. Bring a notebook or piece of paper.

And I'm going to guide you through a thinking process that will help you identify where the lowest hanging fruit is in your business and maybe some fruit that you didn't even know was there. But I'm going to show you where to look for it. So, it's free. It's for you.

m. this Friday. Just watch. Go to What did we call the website, Josh?

>> 50inut profitfinder. m.