Send this email today and let me know what happens

Good morning. Okay, this may be the shortest video that I do. And in the time it takes me or my Tesla to drive me from Honeycomb to Concord for coffee, I'm going to share something with you that I'd like you to do today because right now is a great opportunity before the end of the year to get people who are thinking about doing something into action. So if this is October right now, if you're listening, this is the perfect time. But it's equally true at any kind of seasonal thing. And here's the quick email we just did this the other day is sending somebody a nine word email and just asking them, hi Dean, were you hoping to get your deck done before the end of the year or were you hoping to get your beach condo before the end of the year?

Or would you like to get your fence built before the end of the year or before the holidays? Would you like to get your carpets cleaned before the holidays? Putting a deadline that's on people's minds, if they're thinking, I'd like to get something done and having in their mind that there's some sort of, you know, let's call it motivation for when they want to get something done, that this could spur them, this could be the prompt that they would need in order to kind of take action and get the thing that they were thinking about doing done. So it's very interesting that putting these sort of, you know, prompts in front of people can spur them into action.

We did this with an HVAC company in the UK that right now it's the transition into winter. And so in the UK, of course they have boilers where rather than AC units. So they would say to people, hey, would you like to get your boiler sorted by winter? And that's a, you know, that's an amazing thing. So I would love for you to try that email today. Just think of how that could apply to you. Would you like to, or were you hoping to before the end of the year or before the holidays or whatever kind of a transitional deadline you can think of? Let's do that and then tell me what happened because I would love to see every time we send these out, it's amazing the activity that it generates.

And this is kind of one of those repeatable, annuitizable things that you could do every fall, every new year, every spring, every summer, before every holiday, if it makes sense for you, just looking where are the transitional times that you could do it? So short video today, but I want you to take action. So let's see if we can get you some business before the end of the day.

Every idea that I've had, every dollar that I've made over the last 30 years has gone through my brain, through my pen, onto a piece of paper in my journal before it went out into the real world. And if I can turn people onto that activity as a driver for what to do, what to think about, what to ask yourself to draw out, what the next most valuable action is for you and how to find the most profitable things that you can install in your business, I'm all for it.

So this Friday at 1pm, I'm going to do for the first time a 50 minute profit finder workshop. And you're going to join me live on Zoom. And we're going to go through a 50 minute exercise. Bring your pen, bring a notebook or piece of paper and I'm going to guide you through a thinking process that will help you identify where the lowest hanging fruit is in your business and maybe some fruit that you didn't even know was there.

But I'm going to show you where to look for it. So it's free. It's for you. It's Friday. At 1pm this Friday. Just watch.

Just go to 50minuteprofitfinder.com and I'll get you all the details and hopefully you can join us then. Friday 1:00pm.