Money Maxxing week!

Good morning.

Except it's not morning. It's nighttime.

I've been in the airport all day.

My whole plan was simple. Get to the airport, get to Charlotte, shoot a nice video in the afternoon, get it to you on time.

Best laid plans.

Many, many hours later, here I am. Arrived in Charlotte. At my friend's house.

And this is the start of a series.

I'm going to call it money maxxing.

Here's where it came from.

Two days ago I did a video on selecting the target market with the highest ROI.

And I'm at a stage in this journal where I came across a multi page spread where I was doing what would now be called maxxing.

Maybe you've heard that word. Maybe your kids have.

And when I landed in Charlotte, I saw a sign.

An article saying Dictionary.com named maxxing the word of the year.

And you know what it means? Putting in an amazing effort to optimize something.

That's exactly what I see I was doing in each of these pages.

See, I was going through what are now the 8 Profit Activators.

And I was really spending time. Thinking about how to optimize each one of them.

So over the next several days I'm going to do a whole video on each one.

And we'll count the one we already did, selecting a target market, as the first.

We'll call that target maxxing.

Then this series goes through lead maxxing. Conversion maxxing. Offer maxxing.

All the way through to referral maxxing.

And here's what struck me reading these pages.

What I was really doing was spending deep thinking time. Looking at each element from many different angles.

Every attribute. Every piece of what I now call the 8 Profit Activators.

It's amazing to see the seed of them 30 years ago.

And to see how I've used them now in almost everything I do.

It's just become ingrained here.

Think about that for a second.

Most people never go back and optimize the thing they already have.

They build it once, roughly, and leave it running rough forever.

But the money is in the maxxing.

Taking each piece, one at a time, and asking... how good could this be?

Not building new. Optimizing what's already there.

That's the whole game.

So that's the message for today.

Just wanted to get in here. I've got to keep this streak alive.

Today makes a hundred and twenty eight days in a row of posting a video for you.

Right here on YouTube and Facebook.

We did it. I got in under the wire.

Tomorrow we start the series properly.

We'll do lead maxxing.

So tune in.