Technology

Dean: Welcome to Cloudlandia, Mr. Sullivan.

Dan: Mr. Jackson. I beat you last week. I beat you by four seconds and this time I extended it to seven seconds.

Dean: Wow. That's noted. Yeah, that's something. Welcome to Cloudlandia, where all the planes fly on time. Yes,

Dan: well, they, the, the planes fly when you want them to.

Dean: That's exactly right.

Dan: Yeah. Yeah. And so I've been Metaverse in the past week in addition, in addition to my day job, you know, which.

Dean: Okay.

Dan: Okay. So we started a new quarter and I got off to a really good start on Thursday and Friday and you know, it's a nervous time for me because, you know, it's mostly new what I create every quarter. And, and with the exception of the moving future, I, I do brand new stuff every quarter. So I'm always nervous because this is a topic worth discussing. I never feel that, that I can be more than 50% prepared when I create something new because the other 50% is providing people respond by, by the entrepreneurs. Yeah. Yeah. How do they take it in? How do they think about it? What do they do with it?

Dean: You know, so I've noticed that I feel, I. For a long time, you know, as being in group number one of the 10 times program, I felt like we were on the cutting edge because everything new, first exposure to it was group one ten times and I was seeing things like virgin snow every time. But it's gotten somewhere now since, since the Free Zone and bundling the 10 times to coincide with that, that we're having to wait a little bit for the.

Dan: Well, yeah, I think you're, you're getting a more worked out model, you know, and it, and it has to do. I mean, it has to do because, you know, it's just the timing. When we did. Yeah, we broke. We broke. We gave two opportunities for the Free Zone. You could do it.

Dean: Yeah.

Dan: September, like this, this quarter as an example. You can do it in September or you can do it in October. And probably during the next year we'll introduce a third date in that any. You can do it. And. And then the other thing is that when we go back to in person workshops sometime in the future, there will be. There'll be two of them and then there will be a virtual, a virtual third one that for those who. And the virtual third one will be after the two in person ones. So it'll be those who for some reason could not set aside the time for the travel. They. They do it. They do it. And maybe some people will do two of them. You know, I Don't know.

Dean: Yeah.

Dan: You know. You know, you never know what check writers are gonna do.

Dean: You never know. So the. So I'm interested then to hear we did. We started a little conversation towards the end.

Dan: Yeah.

Dean: Last call about the metaverse and because a new word that I've been doing some myself to and the kind of linking word that goes along with it is spatial reality is the. Is what they're calling the whole thing. And now you're starting to see all the opportunities that are unfolding there. Ray Ban just introduced the new Facebook glasses that will record video and photos, you know, using voice commands. Right. Attached to your. They just look like regular glasses. And that's an interesting. That's an interesting thing. But I'd love to hear what's your. What did you find in your. In your.

Dan: First of all that parts of what. What are being talked about have been have been from my experience anyway of attending Abundance 360 and just following up on things that they. It's been something that's been talked about really going back to almost the turn of the 21st century. Because first of all the. I would say that wherever civilians think they are with this, the military is probably 10 years ahead.

Dean: Right.

Dan: I have a number of strategic coach clients who had extensive experience experience as Special Forces.

Dean: Okay.

Dan: That would include the Army Green berets, the Navy SEALs, the Delta Force and the Marine. Marine Corps have have a version of that. And these are really, really people who likes doing scary things like breaking things like you know, are now that and it's not impossible.

Dean: DARPA is a great example of when you couple a positive attitude with an unlimited budget.

Dan: Yeah. So for example, I've got one who was an instructor other countries Special Forces. So he was in the American Special Forces and then he spent 15 years as an instructor in Middle east countries. And whatever may be true about people's armies and military in general, when you get to the Special Forces level, they're. They're really top notch troops. You know, Canada has really top notch Special Forces. You know and I think the world is going more and more in this direction because the notion that we're going to have wow, wide open, you know, mass scale military conflicts in on the mainland is probably a thing of the past. You know, it just won't happen. I think maybe Desert Storm would have been the last one where you know, the Iraqis had tanks and you know, you know they had big tank cores and everything else and they are artillery the all their ability to use most of their resources was Gone in the first six hours when the, when the US Just destroyed all their communication networks. You know, they just, they just went in, destroyed all their electronics, their planes couldn't fly, they couldn't stay in touch with each other. And I think that was the last battle of this sort. I don't think you'll, you know. Yeah, it's like you'll never see a sea battle again. You know, warships against warships.

Dean: Right. Well, things evolve. Right? I mean, that's.

Dan: Yeah.

Dean: You know, that was. That reminds me of. I was going to say that reminds me of the presidential debates with Obama and, And. Oh, who's the. Romney.

Dan: Romney, probably Romney.

Dean: Yeah. And Romney was, you know, saying to Obama that, you know, the military needs updating and that, you know, that there's. That they're declining and that there are fewer ships in the military than there were in 1914. And Obama, without skipping a beat, said, that's true, but there's also less horses and bayonets. Things evolve. And there's actually these things called aircraft carriers now where they can land the planes right. On the ships and fly from there. It was just so funny that the, the fact that you're judging the, you know, the current state of the Navy by the number of ships, it's like. So, yeah, we move into the Cloudlandia army is, is very different.

Dan: Yeah. Well, I think, I think Romney kind of took the last cassette version of preparing yourself for the presidency.

Dean: Right.

Dan: Yeah. You know, he did sleep. He did sleep learning, you know, the cassette course. Yeah, exactly.

Dean: And Nightingale told it how to be. How to prepare for presidency.

Dan: Yeah, yeah. And so, so what I think, you know, and Peter. Peter Zion, who. I really follow his thinking on this matter. He says basically a stars adventure, like the U.S. it's going to come down to drones, automated drones, you know, which are basically guided by satellites, and it's going to be special forces. In other words, there will be crucial situations where you send in a team that's in and out in four or five hours. Maybe they're in and out in 60 minutes. And. But it's just a crucial juncture and then the drones just keep everybody's heads down, you know, like, you know. Yeah, and. And so, so what I'm saying is that I think that parts of what people are gathering to create the concept of the metaverse. First of all, I'm. I'm just going on the basis for my reading that it's a concept and it's actually, there's practicality to it because people already have the experience Virtual reality, which is actually virtual simulation. You know, it's. You know, I went on, they had examples, they had, I think, six different commercial applications of virtual reality at Abundance360 that you could use with Oculus. You would have Oculus and you would go in and do it. And I walked around. One of them was real estate, and they were showing off a new house and everything else, and I was out of there. Informat. As I said, it was just incredibly boring. You know, first of all, it took me about 20 minutes to get ready, you know, and.

Dean: Yeah. Getting your head gear all adjusted and.

Dan: Yeah, yeah. And so I'm just responding personally that where they are right now, I have not. Not very much interest in. But my. I do know that in various industries, various, you know, in various situations, it's being deeply applied and it's working.

Dean: It's working.

Dan: And it's one of these things that it comes back to conversations we've had ever since the beginning of COVID that Zoom is an amazing, amazing medium for people who have a purpose to use it.

Dean: Yes, that's true.

Dan: And I think Cloudlandia in. In all of its aspects is incredibly useful, but it's only specifically useful for your specific purposes. Yeah, it's a state of mind. I'm not sure that there's a seismic change sometime in the future. I think it's just a constantly set of accumulating experiences of people who have different purposes for using the digital world. And, you know, and, you know, you know, the one thing that seems to have been the biggest topic of discussion over the last two or three months is Mark Zuckerberg saying, you know, Facebook will become the Metaverse. Yeah. You know, and my sense is, you know, and I'm ignorant here because I've never used Facebook except Facebook Live. Facebook Live is part of it.

Dean: I've used.

Dan: And I've used it because you can get out to, you know, it's like in the.

Dean: Yeah, but honestly that your use when you say you've used Facebook is what that really means is you sat in front of your computer looking at the screen, just like you would do if you were on Zoom and it happened to be being broadcast through Facebook. But the function of what you were doing was no different than using Zoom or using, you know, any other video platform. So your. Your function of it is the same. Yeah.

Dan: Yeah. So here's. Here's the question I have for you, because I suspect that you. You've been involved in the Facebook world more than I have. And. But my sense is, have they improved in any way. Has Facebook improved in any way over the last, let's say five years except being a really, really, really useful advertising platform?

Dean: It is that a really, really useful advertising platform. And I don't think that people truly understand how really useful it is. That is the absolute truth. I've been less involved in the actual like functionality of it. And even that I'm not that involved in. I'm not, you know, pushing knobs and buttons to make anything happen. Even on the advertising front. I have a who that I compose the ads in my remarkable and, and I can send them right from the remarkable to him. So we've got to, I draw out what we're, what we're looking for. And you know, it's really, there's something, as an aside, there's something really interesting because this may lead to another use for this. But I've been reading a book called Alchemy by Rory Sutherland, who's the guy who is the head of Ogilvy Advertising. He's David Ogilvie's partner. He runs Ogilvie Advertising. And one of the things that he said is sometimes the opposite of a good idea can be a good idea. And it was really, what he found was interesting was that they had a client who was sending, they were sending letters to introduce a new product to their customers and they would continue to make the letter longer and more detailed. And it became kind of unwieldy, a little big, but it was selling well. And his idea was that he's got a sensible product that's relatively inexpensive, selling it to people who already know us. And he thought we could do essentially like a nine word email, a short letter, selling this, this product and that would work equally as well. And they did and it actually worked better. And his thought was that both ends of the spectrum were reassuring. It was reassuring that the long letter was reassuring because all the details were there written out, but the short letter was equally reassuring because it felt like, oh, they're not trying to sell me on this. This was a no brainer, right? It's just that, and that's the, that's something that I've used for, you know, so, you know, such a thing is sometimes just saying, just letting people know what it is and doing it is a, is a win.

Dan: So. Yeah, well, you know, it goes along with, you know that I think that the, your fundamental underlying technology, you know, that if you just look back the last 150 years, the underlying technology was up until 1970. So let's say the 1870 to 1970, 100 years was the assembly line, you know, like. Yeah, basically. Basically more and more. That large scale work with mass manufacturing, mass production, mass marketing, mass distribution, it all followed the assembly line, you know, that it's thousands of workers each do one activity and, you know, 50 different activities would be put together in a process. And that's all that was required to create a uniform product with minimum, you know, minimum defects. And it actually started. It actually started in the meat processing. Henry Ford, who's famous for introducing, you know, the assembly line into automaking, but he actually learned it by going to Chicago and watch the hunt. The hunt. Meat, you know, meat processing, hunt, bacon and every hunt, you know, ketchup, they make ketchup and everything like it. But the big thing was the processing of pigs in the stockyards of Chicago. And they had. They. It was such a big thing that they actually had stadium stands for or, you know, for people to go there as entertainment to watch the pigs being killed and then turned into a can. Can of meat. At the end of the day, they could go through 50,000, you know, 50,000 pigs come in on one end and all these cans of meat go out on the other side. And then Henry Ford, you know, said, you know, there's 1500 car companies, but they each are handcrafting. You know, they're each hand crafting a car. And he said, we could really get ahead of the game if we could speed up, you know, we could multiply the production by a factor of 10. Which they did. And then, you know, I mean, just to push it further. Motown Gordy. Gordy. What's his name? The guy who started Motown. Gordy. Can't think of his last name.

Dean: Yeah, very Gordy.

Dan: Well, he worked in one of the big automakers. He worked on a Ford or Chrysler or gm. Oh, really? Yeah. And he was thinking, you know, talent is a handcrafted. You know, the recording industry is a handcrafted industry. And I bet we can really speed it up if we just process talent groups and that. We just have a way. They have to learn how to walk on stage, they have to learn how to dress, they have to learn how to do makeup, and they have to learn how to harmonize and, you know, and we'll just start pumping out these groups. And they did, you know, the Hit Factory. Yeah, they hit Factory. And he said, the other thing is that blacks have been entertaining blacks forever. He says, what we need is blacks who entertain whites and they get on the top 10 hit. And there's this thing called the top 10 chart every week right across the United States. And my goal is to get seven of our groups on the top 10 every week. And that was wow. But it's pure manufacturing, you know, it's mass manufacturing, mass production, mass marketing and mass distribution.

Dean: I love it.

Dan: But then, but that, that's, you know, that sort of, you know, reached this hit, you know, in the 60s and 70s. And then the microchip comes and all of a sudden we're shifting over from an assembly line basis right at the very core of economy. And the educational system was geared into that and you know, culture was geared into that. And then all of a sudden you go in another direction around 1970. And I think we're at the end of 50 years right now where you're going now to the. It's going in the other direction. It's minute miniaturization. Okay. And, but, but it's either, it's binary. It's either one or zero. I mean the basic, the basic digital code, it's, you know, you can convert everything either to a one or a zero. And what you just said leading into this was that a really, really long letter will work and a nine letter message will work, but probably nothing and probably nothing in between. That's binary, Right?

Dean: Yeah. That is interesting. Right. It's either you're saying that's what. And I think that the ends of it are that. Because I've said, and this is where the insight came for me is that I've clued into this idea between compelling, convincing that you can compel with short

Dan: words, that, that you can convince with a lottery and you can convince.

Dean: That's exactly right. Yes. You can't convince with a lot. With short words.

Dan: Yeah.

Dean: So it depends. Compel or convince. Right. And compelling wins.

Dan: Ben Hardy, who I have the, you know, I have the collaboration to turn out best selling books every year. And he's just great writer, but he went from a dead start to the number one writer on Medium in three years because he analyzed that Google, that Google basically rewards writers, in other words, the medium writers. Because Google owns Medium. They, they reward the writers for the length of time they can keep the readers on the cat. And a 2500 word blog that keeps them there for 25 minutes is much superior to a 300, 300 word blog.

Dean: Yes, very interesting.

Dan: Yeah. No, and coach, we've gone back. I said, look, you got a fundamental choice as an entrepreneur. Do you want to keep, do you want to compete with Walmart in those days? Do you Want to compete with Walmart. Okay. And is that who you, is that who you're competing with as Walmart?

Dean: Right?

Dan: Yeah. Say. And nobody says no, no, we got, we don't know that. Then, then you've got to have a unique niche process. You got to have a unique niche process and you're just going for a very, actually a very, very small number of people. You're either going for the world or you're going for a very small number of highly, you know, highly specific, highly qualified individuals.

Dean: Mm, yeah, I like that.

Dan: Yeah. I mean our target market. Yeah, we, we did the same target market and you know, and so we were writing the last book with Ben and it's Gap in the Gain and it comes out in October. So Ben was saying, you know, everybody needs to read this. I said, but yeah, but we don't need to write the book for everybody. We just need to find one person who would be the ideal reader. Who would be the ideal reader. And I said, and he says, because the gap in the gain is to show high achievers how to be happy with their achievement. That's the sole purpose of the goal that so many high achievers are admired and respected on the outside and they don't feel any of it on the inside. They don't feel happy at all with their achievement because they were too busy learning to achieve. They missed all the classes on being happy.

Dean: Yes, that's true.

Dan: And so he says, well, who's the target reader? And I says, well, it's Tucker Max. Mm. I said, as far as I know, he arrived as a cheaper. He knew how to achieve. He knew how to achieve things. He knew how to put things together. He knew how to get from A to B. He, you know, he had four best selling books before he was 30 years old. He had a Hollywood film made on one of them. He just missed all the classes. And we sent this off to heck, already came back. And he said, he said, this is so true. He says, you can't imagine how true this is. So my feeling, when you're writing the book, you only write the book for one person.

Dean: Yes, that's so, I mean, that's my principle. Number one, select a single target market is profit activator number one. And it's very interesting that the distinction is that I have to make with people, Dan, is that people are often trying to position themselves so that they can be selected. And I'm saying that profit activator number one is, is turning that into, you're the one doing the selecting, you Select a single target market. Not hope, you know, make yourself cast as wide a net as possible so that more possible people could select you. You know, it's like you talk about, always be the buyer. Right. You set things up that you're choosing them. That's your. That's your audience, right?

Dan: Yeah. And you can do this in the new binary world. Like I'm saying that in 2021, where we are right now, we're 50 years since we started leaving the assembly line world, and we're now into this pinpoint, you know, this pinpoint world where you can really, really target, target with the road, you know. And it was funny because we've sold now about probably somewhere in the neighborhood of 160,000. Who. Not how, thanks to Dean Jackson's inspiration. The inspiration, Mr. Jackson and our sales, direct sales, where people have read the book, called us and started a conversation, signed up for the program as around 220. 220 individuals.

Dean: That's so great, Dan.

Dan: Oh, it is.

Dean: I mean, who, who not how.

Dan: So anyway, I had a 10x workshop and one guy said, you've got 160,000 people who bought the book. And I said, yes. He said, and you've only got 200? Well, it wasn't. That is when we were at like 130 and we had 150 people signed up. And he says, and you've only gotten 150 sales out of it.

Dean: And I. Oh, my goodness. Yeah.

Dan: And he said, well, if you just went active with this and you went after the 150,000, you know, if you went after the 150,000, your sales would be so many bigger. You know, he's a marketing guy. He's a marketing guy who hasn't met Dean Jackson. Anyway. And anyway, I said, no, no, no, no, no, no. I said, if that was our goal, you would be right. But our goal was that we do absolutely nothing until they identify themselves, the prospects and. And make the decision and take the effort to phone us and say, I'm really fascinated with this. How do I sign up for your program? I said, yes, that's the goal. That's the goal.

Dean: That's profit activator too. Dan.

Dan: We do work absolutely. No.

Dean: Compel your prospects to call you.

Dan: Yes. And the right prospect.

Dean: Yes. Well, because you've selected them in Profit Activator 1, you've been unconsciously fall. You're so. You're unconsciously competent in the 8 profit activity. Select your single target market. Compel them to call you. Yes.

Dan: Yeah, yeah, yeah. That's so great, but it's really interesting. Now, here's my question with you. Is that us, Dean Jackson, with your, you know, with the breakthrough footprint and the bc, the VCR added to that now and, you know, strategic coach, with our, you know, with our buildup of tools and our thing, I don't really, really care what happens in Cloudlandia. I give a feeling that new tools are being created so that the next stage of my growth, there will be new tools that will accommodate our future, our future expansion. And I don't have to worry really what's going on in Cloudlandia. It's being created, and the vast majority of it isn't really useful for my purposes, but a lot of really great new things are being created for my purposes, and I have to be very, very clear about my purposes. Right,

Dean: Yes. I get it 100% that you've got to have the wisdom to see whether this fits your agenda or how this is going to be useful to you and not worry if it's not. Not, not think about it otherwise.

Dan: Yeah, I use an, I use a, an analogy. I say it's like a very selective grizzly bear who's got his own salmon.

Dean: Oh, that's so funny.

Dan: Driving and grizzly. Said, no, no, no, no. Yep, there's one.

Dean: There's one. Come to pop.

Dan: He said, I'll just flip it on the shore. He said, I'll go back later.

Dean: That is so funny, Dan.

Dan: No, but that's, that's the. We're taking advantage of other compelling forces in the world.

Dean: Yeah.

Dan: And all you have to do is be clearer, you know, And I, I try to do it on a quarterly basis. You know, I. Yeah, I do measurement every three months that I'm a little bit smarter about, what I'm not going to waste my time on over the next three months that I wasted my time on during the last three months.

Dean: You know, it's interesting that you talk about that salmon run, you know, that it's sort of swimming against the current, that they have to put some effort into being, you know, going forward. There I was reading about James Cook. Was it Captain Cook who took the British to Australia?

Dan: Yeah.

Dean: Okay. And that when the big thing to be concerned about was scurvy then, and they knew that that was the biggest threat and the antidote, the thing that would solve it was apparently. Oh, horse radish. Like. Yeah, well, rat limes. But what was. What is the. What is the thing that. It's like a pickled salad kind of thing that people Make. I'm thinking it's horse, not sauerkraut. Sauerkraut, yes, sauerkraut. Sauerkraut was a good.

Dan: Yeah, the fermentation and the probiotic. There we go.

Dean: Yes. And that saved off scurvy. But nobody wanted to eat it. Nobody. It was unpalatable and nobody liked it. And so what they did, Dan, was that they brought all of the sauerkraut on the boat. But in the beginning, they would only serve it to officers. They only served the sauerkraut. The officers. It was a privilege of being an officer. And then before long, people started sneaking this forbidden fruit from the officers and then started demanding it. And everybody wanted the forbidden fruit. And nobody died of scurvy on the journey to Australia. Yeah, it's very interesting how something about not we're wired to want something when it appears that they don't want us to have it.

Dan: Yeah, yeah.

Dean: Well, I mean, it's so. It's amazing.

Dan: One of the things working with Peter Diamant is we got real clear about in the first two or three years, like we named it a 360. 360. And the 360 was that it was going to be a complete review of technology for the previous 365 days, you know, and 360 have more usefulness. 365. So we just said 360. 360. And now we got. Yeah, 360 degrees. And then, you know, the year's got 365 days. So. Yes, you know, and so you can kind of COVID both meanings with the one number, whereas 355 doesn't cover both numbers.

Dean: I got you. Right.

Dan: And both ideas. And anyway, we got to the point where we were get going over 360 and, you know, they. There was a discussion, well, should we raise it? And I said, no, no, no, no, no, no, no, don't raise it. And I said, raise the price. Well, they did. We raised the price. But I said, you know, we're learning the fundamental lesson here. There's nothing that sells abundance like scarcity. Right?

Dean: Nothing sells abundance like scarcity. That'll be the. That'll be the only.

Dan: The officers get sauerkraut.

Dean: Right? That's exactly right.

Dan: Yeah. You just have general quarters and you say, I just want to tell you we've got rumors that some of the men on the ship are stealing sneaking portions of sauerkraut, where we made it very, very clear at the beginning of this voyage that it's only for the officers because they're the ones that we have to keep healthy in the entire. Over the entire trip.

Dean: Oh my goodness. Dan. I mean, it's so. It's so amazing is our brains. This is. And that's. You cannot digitize that. That's where the thing about the people are going to thrive in Cloudlandia. Have a real understanding that the base. Base, you know, thing that we're dealing with is the.

Dan: You know what? I had an example yesterday that I think it connects to what we're talking about here. So it's 911 day, you know, and there's a commemoration all over the United States for 9 11. Okay. And I just saw a little. A little, you know, a little article on one of my news sites, and it was of the changing of the guard in. In front of Buckingham palace yesterday. You know, the. The Queen's. It's the Welsh Guards who. In the red coats and the big black.

Dean: Yeah.

Dan: You know, for hats. So they were changing from one ship to the other. And. And so they. That. And then they play. You know, they've got a band with them and then they play, you know, and so it. They went to play and what they played was the Star Spangled Bander.

Dean: Yeah. Wow.

Dan: And I said, wow. How to send a very, very powerful message in a very short period of time.

Dean: Right.

Dan: Okay. That here it is the queens, you know, the monarchy of England, because the Buckingham palace serves. And that's what the changing of the art all is about. And 9 11, they play not. Well, I don't know if they played God Save the Queen, but they played the American national anthem. But the interesting thing is where the woods of the national anthem were thought up Overnight in 1814 by Francis Scott Key, you know, sort of a writer, poet. When the British were bombarding Baltimore. Baltimore. So that, you know, that. Oh, say can you see, you know, and everything else that's about the bombardment of the British Navy of. Of an American port. So there's a double meaning to it. First of all, they're playing, you know, they're playing the country that fought a war against them and broke free. And then. But basically that the. The music itself and the particular anthem that's being played is about the British bombarding this country. And it just had all sorts of meaning to me when I did it. And I sent a note out to our British team and I said, class act. Brit Stewart.

Dean: Yeah, yeah, that is.

Dan: But it's just a nice gesture, you know.

Dean: But you know what? That goes down to the fact that that supports exactly what I was just saying that at the bottom line of it is we are biological, you know, and that has. That's emotion and fear. That's what's really making the decisions. We're much more emotional than rational from a, you know, making decisions basis. And it's like, you know, Sting had a song with the police in or in the 80s called I Hope the Russians Love Their Children Too. That's kind of an interesting. Because it was the heat of the Cold War or the height of the Cold War, and that was his song that was that. You can't imagine, you know, that that's really what's going to stop it, is that the Russians love their children too and that we all have that in common. And I think that there's some really, no matter what, you know, changes as we all kind of become more equal in, in Cloudlandia, this is what's going to make the difference. You know, you mentioned 911 and I was talking with Philip about 911 yesterday and sharing with him, he asked me, where were you when 911 happened? And I remember it so clearly. And it's really a pretty interesting time frame now to look at it, that 20 years. Exactly how much you talk about the gap in the game right now, how much we've changed in those 20 years. I was playing golf. It was a Tuesday morning, of course I was playing golf. I was in Canada and I was playing golf with a couple of friends. And back then I had one of those Nokia phones. There was no. No smartphones? No. It wasn't even on the in use yet.

Dan: Those are. Those are the days when you needed a caddy for your phone, Right?

Dean: Exactly. Excuse me. No, the phones were nice. They were getting small. Now there's those Nokia really small phones in 2021 or in 2000. Yeah. And when. So we played golf all morning and then we drove home. We were having lunch at Mike's out in his backyard. We're sitting on the patio having a great lunch and then Joanne, his wife, walks in about one o' clock in the afternoon and says, isn't it terrible what's happening? And we're like, what's happening? And she told us the whole story. We had missed the whole morning. And then we sat there, we turned on the TV and watched, you know, all of the stuff that had unfolded over the morning while we're blissfully unaware on the golf course and until 1 o'. Clock.

Dan: I'm surprised. Yeah, I'm surprised you didn't encounter anyone in the clubhouse area or something that

Dean: was no, Isn't that something like we literally.

Dan: You must have gone right from the course to your car.

Dean: We did, we did, yeah. And that's something like, interesting.

Dan: It was up, up in your area, you know, and you know, up in upper northwest area. You were up in your.

Dean: Yeah, I was in Georgetown.

Dan: Yeah. Georgetown, yeah.

Dean: Yep.

Dan: Yeah. And it's really interesting, you know, there's this famous play. Away again. I think it's away again. And it's about all the transatlantic flights that had the land in Gander, Newfoundland. Yeah.

Dean: Oh, yeah. Come from away.

Dan: Yeah, Come from away. And the, you know, the entire community had to pitch in and provide lodgings for everybody. It's about that. And it's a big deal, you know, for that small community. But the bigger one was actually Toronto International because all the flights that were coming from around the world into the US were, you know, rerouted and everything that came from the east went into Toronto. And people in Mississauga, especially these were, you know, personal homeowners and that. They put up about 30,000American, American over a day, two or three days before it started to sort itself out. And that's right, you know, I mean, it was happening right in a. Right where you were. There's been non stop of flights coming into Pearson. Yeah, I had just the opposite. I had just the opposite experience. We were in Chicago doing workshops. So we had two workshops that day together. The other coach and I had a hundred. We had a hundred mostly, you know, mostly us, almost invariably. And so we got in, Babs and I drove in and it was an earlier hour, so we were an hour behind. So this was around 8, 8, 8 o'.

Dean: Clock.

Dan: So we got in at 8 o', clock Chicago time, 9 o'. Clock. And it already happened in New York, you know, before this. And I walked in and our team had put a television at the concierge desk and everybody, I said, what's going on? Well, they said, the jets have flown into New York City. And I said, you get that TV out of there and get it out of there. We've got workshops to run.

Dean: Right.

Dan: You know, I said, what are you doing? You know, gas, get the TV out of here, you know, and don't turn it on again. I don't want you watching it. We're going to be really busy today. So anyway, then we met and I says, look, we've got one thing to do. We have to get people to make a decision in the first five minutes of the workshop. Are they here for the day or are they gone for the Day.

Dean: Right.

Dan: Everybody that wants to get out of here, our job for the next four or five hours, just to take each person and see if we can get them transportation, see if we can get them lodging, whatever it is. And I said, that's the game for today. I said, we know how to do the workshop. Everybody who stays will know how to do the workshop. So that's not the issue today. But there's going to be a lot of people who want to leave. And it turned out to be about 30% stayed, you know, out of a hundred. So we had to handle 70 people and we had it all handled by one o' clock to their sense. Yeah, yeah. And. But when I walked in the room, I said, okay. I said, I'm, yeah, I'm old enough to know the story of Pearl harbor because I talked to my mother about Pearl harbor and I said, what we're having today is a Pearl harbor situation. Okay? And so this, I said, I think this is, this is a game changer that we're experiencing today. So the thing that you have to decide is whether you're going to be 100% on your way back home right now or you're going to be 100% here for the next eight hours. But you can't be in between these two things. So if you're leaving, let's get that started right now. If you're staying, then don't be going back and forth between what's back in back at home. But use the day to prepare yourself because probably this is the last day you're going to be able to just focus on yourself because for the next 90 days, you're probably going to have to be incredibly useful to a lot of other people. And it worked out well. You know, it worked out well. And it wasn't until about 9 o' clock that night because I had a discussion group, Chicago book discussion group that we had at 6 o'.

Dean: Clock.

Dan: So I never saw any of the videos until about 9 o' clock that night I got home. Yeah, they had censored them by then. You know, they didn't write people jumping. Jumping.

Dean: Right, right, right.

Dan: Yeah, yeah. So it's interesting.

Dean: But you think what I, what in telling about that, I was having to describe that there's no iPhone, there was no Twitter, there's no, you think about what would be activated if that were to happen today. And you look at that, half the companies that we would count on for this right after the tools, there was no Facebook, there's no Twitter, there's no Instagram, there's no YouTube, there's no smartphones. We didn't have the ability to take video and post it and share everything there. Amazon is just getting started. Apple is just kind of turning the corner. Right on. They were focused on. They had just launched the ipod and the new MacBooks. But that's really, that was the state of where we were.

Dan: The interesting thing there was a really good article in the Wall Street Journal yesterday. And the Wall Street Journal, their entire offices were right across the street from the North Tower of the World Trade Center. So their entire company was destroyed when the, you know, because the buildings around the World Trade center were just, you know, all the glass was broken, you know, like.

Dean: Right.

Dan: Beam beams shot through, you know, you know, when the tower came down, it started sending projectiles out for a quarter mile. Beams. And so the, you know, no one was killed in the Wall Street Journal because they vacated the moment, the first jet head. And, but they were telling the story because they produced a full edition the next day and, and what it took to reassemble the staff at apartments and, you know, around the city and everything else. And everybody was doing their job, getting, you know, getting it, getting it together. And. But one of the things why I like this article, they said, you know, and Afghan, Afghanistan, you know, the. What happened in Afghanistan looks like we've made no progress against this. But he said, actually, he said the number one project over the last 20 years as far as the US is concerned, is no more attacks in the US and they were just saying that only 107 people have died in the last 20 years. You know, situations where they can call it, you know, terrorism, home front, somebody else, you know, creating terror.

Dean: I wonder, what was it in the 20 years from 1981 to 2001?

Dan: Yeah. Don't know the answer. Don't know the answer to that. I was thinking about it was 3,000. 3,000 on that day.

Dean: Yeah, right.

Dan: Yeah, yeah.

Dean: I was thinking about what's all happened in, you know, since then. Like the things that we can't even imagine now. A world without smartphones and, and the big five, you know.

Dan: Yeah, yeah. But one. Exactly. One of the things that the article was saying is that it's much harder to be a successful terrorist these days.

Dean: Right.

Dan: And yes, they said that first of all, they can't use telephone, that they can't use any kind of telephone equipment whatsoever.

Dean: And they still have to operate like it's 1999. Right.

Dan: Yeah, yeah, yeah, they, they. And not only that, but they, you know, the Satellite coverage is a thousand times greater. They're being watched and they never know when a drone is overhead and is watching them and you know, everything else. So, you know, it's like virus antivirus, you know, I mean it's sort of. Yeah. New virus. Now we got new antivirus. Oh, yeah. Tricky new virus. Yeah, we got another antivirus for that. So my sense is that on the one hand they've been good for. For the. For non fiction. For the fiction world. Terrorism's been really good for the fiction world.

Dean: Yeah. Now that it's really. It's exciting to think like, you know, I was thinking about your operating model that, you know, you're embracing the things that are serving you in Cloudlandia, but you're roundly rejecting the things that are potentially derailing to you in that you distract are living.

Dan: I would say distracting. That they would be distracting to me. Yeah. Yes.

Dean: Yeah.

Dan: And my feeling. My feeling is that if we compare cards, you and I, we've both taken the same approach to this.

Dean: Mm.

Dan: Yeah. I think a lot of salmon aren't big enough. A lot of the salmon aren't big enough. Right.

Dean: Yes. Yeah, that's true.

Dan: And I think that's the point that I think that, you know, that focus and strategic and specific and I'm the buyer are the rules for operating in Cloudlandia that really didn't work that well in the mainland.

Dean: Right. Not like they are. I mean my. I'm really refining my. My what's been ship now, you know, in terms of my remarkable tablet. I'll have to show you and maybe we can discuss my mechanisms now for. For my collaboration with my who's that I've got my remarkable. I have a little. I can send a document. I could send an impact filter, basically a fact. A fast filter or whatever directive that I want to a. To my who's and have that done. And I'm really ramping up as little as I do now. What I'm really looking to do is to do even less and really only do know what I mean that the things I still run into friction. Right. That yeah I'm still. Because I have the skills to do some of these things, I end up doing some of it. And I'm really realizing now that there's no need that that's going to be the key is that I literally just get better at dispersing it to the who's pushing the magic button and knowing that it's. That it's done. So my.

Dan: I can see it. I can see it now, Dean, you're kind of like Elmer Fudd. Remember Elmer, bud?

Dean: Yes.

Dan: Oh, frustrating friction.

Dean: That's exactly right.

Dan: Oh, this frustrating friction.

Dean: Oh, that's so funny.

Dan: Yeah. Yeah. Oh, it makes me so frustrated.

Dean: So frustrated. That's exactly right. This is so. But I've had a really good. I had a really great week of breakthrough in. In my collaborations, and that is. I'm super encouraged by that.

Dan: Yeah. Well, the next 10 times, I have the eight ground rules for Free Zone collaborations. I like that. I really tested these out and, you know, they're there. It's like a stack, you know, the notion of a stack that if you put these apartments together, you can almost guarantee that it's going to be Free Zone. You can almost guarantee that it's going to be a good collaboration. So. Yeah, anyway, that'll be. That'll be Free Zone. This time I'm introducing that.

Dean: Yeah, I like it.

Dan: Well, is that compelling or convincing? I am convinced that's compelled. Compelled. Yeah. Yeah. And you. I mean, we all have a lot to add to it. You know, this is my 50%.

Dean: Well, number one, I'm going to be a practitioner of it. That's. That's where the biggest learning is going to come for me. Pioneering the way.

Dan: You bet.

Dean: All right, Dan. Well, are we on for next.

Dan: I'm on for next week. I'm on. Me too.

Dean: Good.

Dan: Yeah.

Dean: All right. I love it.

Dan: Bye.

Dean: Bye. Thanks.