Achieving Goals Using Attitude

Dean: Welcome to Cloudlandia, Mr. Sullivan.

Dan: Mr. Jackson.

Dean: Welcome to Cloudlandia.

Dan: I had a thought. You finish your message, and I'll ask you which.

Dean: Which output. The mainland are you connecting?

Dan: We're at our cottage, which seems about 10 times more enjoyable after a week at Blue Mountain.

Dean: I'd love to hear about that, too. That left when you referred to it as the Truman Show.

Dan: Yeah, yeah, it's the Truman show. With hills. It's got. It's got a hill. You know, Terrians really have to stretch their imagination to consider that amount, you know, but, you know, you take what you can get and everything else, but it's, you know, it's like it's a. An entertainment center that's suffering from ptsd. You can really tell. And this is the. Almost the first time since the COVID lockdown that I've been. I've been someplace that is kind of like out in. You know, out in the country, and it's a resort, and there's just.

Dean: So. We refer to that, Dan, sometimes as among the gp. Among the general public.

Dan: Yeah, yeah, yeah. And it's just. You just get a sense of disconnect and disassociation. And the province here has turned every server, personnel, everybody who's a waiter or anybody, they've turned them into a government official. Now, that checks on your vaccinations.

Dean: Oh, my goodness. Your papers. We must see your papers.

Dan: Yes.

Dean: No schnitzels without your papers.

Dan: Yeah, and it's, you know, and you go into a restaurant, and they don't have. Actually, they don't have menus anymore. It's a little barcode, and you have to do the barcode on your cell phone. You know, one of the joys of a menu is that you get an overview. You know, you can open the menu, and your eyes can take in.

Dean: Well, your eyes only see and your ears only hear. Dan.

Dan: What?

Dean: Your belly is looking.

Dan: Yeah, yeah. So, you know, it's odd times. You know, this must have been during, you know, kind of like the rationing period in Great Britain during the Second World War. There's a great series called Foil's War. I don't know if you've ever seen it mentioned or ever, but.

Dean: Yeah.

Dan: Yeah, it's a terrific series. It's about six seasons long, you know, with eight, six type states, probably 48 episodes. And. Yeah, a homicide detective in a Hastings, which is a. One of the Channel cities, very famous because that's where 1066, when the Normans invaded England, it was the Battle of Hastings. So it's Right. You know, it's a Channel city up near Dover kind of in the. Where you can see the cliffs, the white cliffs, everything. And so it's an interesting series because there's a homicide that's involved in every one of the episodes and that. And so there's the big war. There's the war, the second World War that is clamping things down. And then there's a war that the homicide detective has that when he tries to investigate murder case, it's always connected with someone in the upper, you know, someone in the establishment or someone in the, you know, in the government rankings. And therefore he can't be. He is denied information that would allow him to actually solve the murder. So it's, it's a nice, it's a nice little thing. He's got the double water and so. But the rationing thing and people cheating their rationing requirements. That is a big, that's a big item. Yeah. So anyway, worth, worth a look at a fabulous actor who I'd never come across by. Michael Kitchen. As in a room in your house. The Kitchen.

Dean: Right. Yeah.

Dan: And I had seen him before, but only in a secondary role and I had to look up in, you know, on the Internet. What's he been in and looks like he's, you know, he's in his 60s and he's been employed on a continual basis in something for 40 years, you know.

Dean: Wow.

Dan: But one of those guys who's been

Dean: in your living room all this time. Yeah. Been in the movies and everything for.

Dan: Yeah, you recognized amazingly good in this, in this series. And I looked him up and he is probably in my experience the most publicity and celebrity averse actor I've ever seen. They have on record only two minutes of a video interview with him. He literally says nothing for two minutes. And that's the only thing that I could find in the archives.

Dean: Wow.

Dan: There's no articles on him. There's no. And the reporter asked, you know, he says, why are you so little known? And I'm known to the people who hire me.

Dean: Yes. Yeah, that's. And that's, you know, the interesting thing. There's.

Dan: And I admire that, I admire that. I've got a great liking for that mindset in a day where, you know, the frenzy has done the opposite, you know, to be, you know, well known for anything, you know, to now part

Dean: of the thing is in the collaboration world, it's really all that matters is that you're. And often the better thing. I mean, I can't say it enough the difference between, you know, our profit activator one of being selecting a single target market versus trying to position yourself to be selected people. They don't see that as a distinction, but it's a huge distinction when you get to. You only need to be famous to the handful of people that are your pre selected, you know, ideal audience.

Dan: Collaborators. Yeah, yeah, yeah, yeah.

Dean: And you think about it, if you look at those things, there's some, there's some great, there's some situations where if you just recognize where, you know who, who would be a perfect fit, you know, for your. We're starting to really see it play out publicly now. Like when you look at the top levels of the things. All the VCR formula examples I've been sharing are all clearly obvious when you see them in retrospect and you know that the celebrity of who's involved with them. But there's so many now we're starting to see them creeping into corporate levels like the Toys R Us and Mace situation, which makes total sense.

Dan: But there's other layers. Who did you have, you had what bricks and mortars chain did Walmart, not Walmart but Amazon use for its return?

Dean: Yeah, Kohl's. K O H Kohl's.

Dan: Yeah, yeah, Kohl's. And that seems to me to be another collaboration.

Dean: Yeah.

Dan: You know the Kohl's problem is they can't get traffic to their stores. Amazon's problem is it's just a bother taking returns.

Dean: Yeah.

Dan: But if they don't take, they get bad marks.

Dean: Yeah.

Dan: And so by Kohl's just getting automatic, just the moment you walk into a Kohl's to return a Walmart product, a Amazon product, they give you a ten dollar certificate for anything. Yes. So you go, you walk around Kohl's where you exactly would have a, you never have a reason before. And I'm sure when you walk into a Macy's there's all sorts of Macy specials. If you buy, you know, $300 with worth of, you know, amazing products, you get, you get a gift certificate for Toys R Us and vice versa.

Dean: I wonder.

Dan: Yeah, yeah. I mean they can drive each other from cord to court. They can actually, you know, they can actually do it, you know, and, and that's it. The, the thing is that you know, put simply it's, it's who, not how, just from each person's point of view, you know, and this is, can do the how that we're not really good at.

Dean: Yes. I think of a phrase that came up in my journaling in the last couple of weeks here is I've been thinking about the VCR formula and our looking and inventorying our assets, right? Our vision assets, our capability assets, our reach assets, what we have sort of thing and our opportunities, like what we. What if we could, you know, our great desire kind of thing, you know, and thinking about it as a framework for an open source sort of collaboration engagement. You know, like imagine if a LinkedIn profile had VCR components that this is what you've got sort of thing. If we had a standardized vocabulary for free zone. I'm speaking of advancing your goal of the many trillion dollar free zone, the 15 trillion dollar free zone that. Imagine if we had a internal context for overlaying that were components. Almost like when you go to China, all these electronic components in that marketplace are there, you go to one place kind of thing. Imagine if you come into the free zone and you can see all of the available assets, excess capacity assets that are yours for the collaboration mean that are available to somebody has their basic need, if they need reach and you see that you could go in and provide something for them. It's almost like, you know, we've got great opportunities to solve the one piece of the equation for somebody. There's no, you know, this, I'll use micro, not in the scope or the miniature size of it, but the component element of it that could. This micro collaboration that this, you can solve this piece of the total algorithm for somebody, you know.

Dan: Yeah, I mean, I'm not familiar with LinkedIn, I've never used it. And I mean we use it in the company. I mean I do have a LinkedIn page, you know, that's sent out continuous, continuously, as is the case with, you know, with Facebook and Twitter and everything else. So I've got individuals in the company who are interacting with the worldwide marketplace with as if it's me. But I'm innocent of any involvement.

Dean: Right?

Dan: Yeah. And Anyway, but with LinkedIn, how can you differentiate, I mean, what goes on your actual page? Say somebody clicks in. What are the. What, what's the content that they see about me when they link at me?

Dean: I don't really use LinkedIn either, Dan, but it's. Well, you've got a profile. Yeah, exactly. I have a, you know, profile about you, like contact information and what your position kind of thing. Your. And you've got connections. And then otherwise it feels like a Facebook type of thing where you can post things, you can, you know, post things on your wall. So you post content, you can post articles, which I know that's what you do. And videos, all that stuff. That's what I do. Although I don't do it just like you don't do it, but we do it. And. Yeah, and you have connections or whatever. Not. It's not quite like friends, but it's links or connections, I guess.

Dan: Yeah, yeah. I mean, the, the thing is that if there was, you know, we have. I think we have a. We have sort of a Facebook for free zone members. I think there's a free zone Facebook connect.

Dean: Something like that.

Dan: Yeah, connect like that. And, you know, I mean, if you could just list your VCR components there, you know, or one that I thought would go along with that. Your uncertainties.

Dean: Mm, yes. And I'm thinking about how do you articulate these things? Right. And I think it's in the terms of there's the. What's are what we're looking for.

Dan: There's a possibility. I mean, what triggers it is a possibility.

Dean: Yeah.

Dan: Which you're excited about, which you're very excited about. And you have a certain number of things that are already in place that you're certain about which support that this possibility is possible. But there are, there are uncertainties that prevent you from, you know, from achieving the actual possibility. And the whole point is that in a group, for example, we found. We've just got this dynamite intro presentation now. So I had one two weeks ago be. Two weeks ago on Tuesday. Two weeks ago on Tuesday. And what I do is, you know, I just come on as if it's a, you know, if it's. As if it's a standard workshop, but it's with people, the people who are completely new. I mean, new in the sense that they're not even in the program yet. They're just getting Right. But they have had contact with our company and each of them has gone through a DOS conversation with one of our salespeople. Okay. And they've been qualified as far as income wise goes, and they're actually entrepreneurs and everything else. So I had 125 of them. And so I said, what we're going to do here is we're just going to give you two hours and it's going to be exactly like what you would experience in a strategic coach workshop. And so in a strategic coach workshop, you work on what's important to you, but we have thinking processes. And I'm going to give you a thinking process in the first hour and another one in the second hour. So I start them off with a certainty, uncertainty. And first of all, they just brainstorm for 90 seconds, 20, 22 possibilities. In other words, these would be breakthrough possibilities for them in the next calendar year. And personal or business. And they just go check, they get 90 seconds just to create a list. And then I say, well, I'm going to show you what I did with one. And I use the who, not how, converting the whole program over so that every existing and future tool in Strategic Coach, the doorway into it is who, not how. And the connector between, the connector between all of our thinking tools is who, not how. So it's a who, not how thinking tool universe. That's the possibility.

Dan: And so I did this in February when I created the tool. And, and then I said this. I'm certain that by that time we had a hundred thousand book sales. And you know, and everybody kind of gets the point. It's one of those real fast, you know, fast, get it type of thinking tool. Yes, everything. And you know, and there's a lot of people who are coming into the program because they've heard that you can learn how to do this at Coach never. So those things are all certain. But then we've got 32 years worth of intellectual property. And I said, you know, it is just a massive, it's just a kind of a massive project. And I don't know, you know, I really, really don't know how to organize this. I don't have the management skills and everything like that. So I listed all these uncertainties. But in the course of just showing it in the workshops, the team members in Strategic Coach were all getting the point that Dan would really like to do this. So without me doing anything except putting the sheet out and running that through, I'm just trying to think here. Probably 13 workshops.

Dean: Okay?

Dan: Yeah, 13 workshops already. 25 existing tools have already been modified. Okay. By Kathy Davis and her team. And I've done about 25 new tools and I've done. So we've already got 50 tools that have been transformed into this. And my feeling is that in about a year it would be a done deal. And all I had to do was put the sheet out. And I'm just uncertain about these points. And everybody kicked in. Our IP legal person makes sure that before a new tool goes in, it has to have who, not how addition for a copyright, you know, or, you know, and everything. And so within about a three year period for me putting out that sheet, it will be a done deal. Everything historically and everything created over a three year period will now have been connected. Daihudan yeah, and what I'm finding more and more, and I've used it about 25 times on different projects over the last nine months, that if you put things out as uncertainties, people really want to help people, you know? Yeah. I say, you know, I'm not the solution to this, but I know people who would be the solution. Can I connect them to. But if you just say, you put out a project and say, well, I'm totally certain about this. Everything, you know, we don't. I'm totally certain about this. Nobody helps, you know, because no help is needed. You're saying, no help is needed. People get the cue, you know, they get the cue. No help is needed. Nobody helps people who are certain. But everybody wants to help people who are uncertain.

Dean: People don't often. People don't often share their uncertainty.

Dan: Yeah, that denotes a weakness. You know, I think part of it is it means that you're not confident. I don't think it means you're not confident.

Dean: No.

Dan: As a matter of fact, it may indicate that you're more confident. You're confident enough. You're confident enough to say, hey, I don't have this handled.

Dean: Here's what I don't know.

Dan: Yeah, yeah. Here's what I don't know. Which in a changing, innovative world, seems to me to be half of everything.

Dean: Oh, yeah. But you know, that would be a thing that somebody might tend to. They just not even talk about that part or gloss over it because they don't know it.

Dan: Yeah.

Dean: So they might not even be aware. They might not even bring that. They may be the only one who. They're suffering in their uncertainty, you know, and I think that's a, that's a big thing, suffering in their uncertainty because they're not, they're afraid to put that out there.

Dan: We only know what's in our cupboards and in our garage. We don't know what's in the neighbors cupboards and their garages. You know, multiply that by a thousand neighbors and start to understand that almost everything that you could possibly want that you don't have is probably out there. And the only thing lacking is awareness. There's no communication or awareness. So I think that the world is going more and more in this direction. And they reason why it doesn't take more is that we're not educated from the very beginning that expressing what you're not certain about is actually a tremendous capability.

Dean: Yeah, yeah. This is where. This is why I think my mind has been going to. How could we create a. A marketplace for it in a way Right. That the free zone becomes a, you know, there's exchange of our intersection or a way to put up these that you can shop from or look from. Capabilities that you don't. Yeah. So you can have the capabilities as your own.

Dan: Yeah. Well, I think that there's some sort of. Out there in the Codlandia world. Somebody's already created this tool, you know, that. I wonder, an interactive network tool. It's an interactive network tool for a specific network of people who are working. And you can format anything on it. And, you know, one thing I would just take the existing certainty uncertainty tool and format it and, you know, and people could look at other people's projects, you know, being as part of being on the, you know, in the free zone.

Dean: Yeah, I think that would.

Dan: Yeah, I mean, that'd be enough. I don't think that I wouldn't try to solve every single problem. I tried to solve one problem and see if that works, and then see if there's a second problem you can solve twice as easy, you know, as you go forward.

Dean: And people may not see their. Their uncertainty or they may not see their asset as an opportunity to solve that uncertainty for someone as much as someone with that uncertainty. If they knew what assets were available. That could be an interesting. That could be an interesting. That could be an interesting thing.

Dan: Yeah. You know, and the other thing is that there seems to be a crossover attitude that blacks people, the blacks people from entering the collaborative world. And it may be four or five attitudes, but I think one of them is having your ideas stolen.

Dean: Yes.

Dan: If I put my idea out there, somebody's just going to steal it, Right?

Dean: Yeah.

Dan: Yeah. And I think that, you know, I mean, first of all, you know, you'd have to do a little evidence gathering there. Where have you put an idea out and it got stolen. Okay. Actually, you know, actually, probably what you're afraid of is something happening to you like you've heard has happened to other people.

Dean: Mm.

Dan: Yeah. And everything else. The other one is that there's. If everybody puts their assets. If everybody puts their assets out there, it's going to overwhelm me because I'm not going to be able to use all the assets. And I'll feel like I. I failed because I didn't use all the assets.

Dean: Swimming all the ocean. Right. Yeah.

Dan: And that's another mindset that prevents people from saying. And the other thing is if I really zero in on one thing and I'm missing all the others.

Dean: Yeah.

Dan: And what we have is we have enormously scarcity Embedded attitudes.

Dean: Yes.

Dan: I mean, we're not far from a world of scarcity. I mean, I mean, did your parents live more in a world of scarcity than you do?

Dean: Oh, I bet they did. Absolutely. Yeah.

Dan: Yeah. Mine totally. My siblings today in 2021 live in a way more confining, limiting world of scarcity than I do. Yeah. You know.

Dean: Yeah. You look at the. I'm thinking practical, I'm thinking about these things that you might not even know. It's almost like there needs to be. It's a skill in itself, I think, is this matchmaking, you know, market making, the ability to spot connections, like connecting these things. Almost like a producer would do, I guess, you know.

Dan: Yeah. I think the big thing is it's not so much capabilities as people. You know, my, my sense is that if I look at what really interests me throughout my entire life for 77 and a half years. For 77 and a half years, and I have to say the thing that's always been of interest to me is interesting people.

Dean: Yes.

Dan: Not interesting things, not interesting capabilities, not interesting anything else. Just interesting people. Just interesting people. And the best interesting people also people who are looking for interesting people

Dean: and many times doing interesting things.

Dan: Yep, that's the layer.

Dean: Yeah.

Dan: And interesting people doing interesting things and interested in what? Other interesting people. What interesting things. Other interesting people. So my sense is that where I find the technological world just a complete turn off. They're all thing. They're thinking people.

Dean: Yeah, they're all a lot of it.

Dan: That's true.

Dean: There's a lot of uninteresting people doing interesting things and making it seem uninteresting.

Dan: Yeah. You know, I was, you know, I was reading the Wall Street Journal. I read the complete Wall Street Journal article. The internal, the internal survey that Facebook did.

Dean: How a physical newspaper did. No, no, online.

Dan: Yeah, it was reading online. But the, the, yeah, the survey they, they did. And what's their other streams that they bought? What WhatsApp is Instagram. So anyway, they were. Apparently the Instagram just has very bad. According to their own surveys, I'm just reading that they found out that it has real negative impact young adolescent girls. Okay. And you know, and they associate it with the anorexia, various other kinds of neurosis. Okay. And this is how they're feeling really badly. Okay. And so this whistleblower that just came forward revealed all this. They don't take seriously their own research and they're not really committed to doing good in the world. You know, everything is the big news. So anyway, I Said, you know, you've got a, you got a real translation problem with Facebook. Okay. And because they're coming forward and say, don't you realize how people are feeling badly? And this is how they're feeling as a result of this. And they're trying to translate feeling, the experience of a feeling, to Mark Zuckerberg.

Dean: Yes. Like he's responsible.

Dan: And he goes to Wikipedia feelings. And he says, right, yeah,

Dean: Senator, I'm not sure that's the word I would use.

Dan: Right, sir. Yeah. I'm going to have to go deeper with this concept of healing. You know, I've heard other people have them. I myself am not too familiar with this experience, you know, and. But the real thing about it is that the promise, what I can see the promise of the entire Cloudlandia world is you can create your own universe.

Dean: Yes. Complete.

Dan: If you can be happy with it.

Dean: Mm.

Dan: And my problem is that the world of scarcity is that if you create your universe, you're going to have to defend your universe. You're going to want to expand your universe and that's going to cause problems with other universes and everything like that. And my sense is that the moment you create something, if you're coming from the mainland, the moment that you create something in the mainland world, you just cause yourself a whole batch of problems.

Dean: Mm.

Dan: Because other people are gonna want it.

Dean: Uh huh.

Dan: And other people are behind your back, are gonna say things about you because you built this and they don't have it.

Dean: Yeah. Yeah. It's really, it's an interesting thing how there is no, you know, it's unlimited kind of, I would call it land in Cloudland. Yeah. It's unlimited. There's no everybody can have the oceanfront property. There's no, like, there's no oceanfront property in Cloudlandia. That's only the best kind of thing. It's what you make of it. Right. You make the equivalent of the oceanfront property. But everybody can do that. Wasn't an advantage that you got there, but I guess, you know, staking out the claim, what you're getting is those Attention units. I've reread for the second time now, the attention book. Your attention, my attention, my property. And I was watching on YouTube yesterday a thing about life before the iPhone. Like how if you think about 2007 was when that all happened and you think about all of the things, if we just like stick a pin right in that time frame, the main things that we all, you know, live on kind of thing, app wise, none of These things are even possible without that, you know, because there was no. No Uber. No Facebook. No, I mean Facebook, the mobile, everything there, Instagram, all of it. Uber eats. No virtual dining concepts without the app and all of those capabilities there. No streaming services like that, you know, allow independent artists to have the same playing field. Like, the whole world has really changed in this 13, 14 years. But it was, you know, I looked back, I was reading some of my old journals back then, and I could tell literally, like in that time, there's. I'm. My attention is. I'm really making conscious moves to guard my attention now. Like, you realize that phone is really like, on average, I read that average Gen Z or whatever, the younger kids, their average is seven and a half hours a day on their iPhone. Yeah. One hundred and something unlocks of their phone, meaning those bursts of constant checking for attention, like the mice trying to push that button to get the

Dan: cheese.

Dean: The dopamine is. But the dopamine is. The thing is that we're. That we're addicted to. And I really, I mean, man, I am. I'm just checking that in myself of how much dopamine I require.

Dan: Yeah. You know, I mean, it's really interesting the, you know, I mean, the word purpose pops up here. And so my experience, I mean, first of all, someone asked me about Facebook and I said, are you asking me, first of all, what my general sense is of how I feel Facebook is operating in the world? And I said, well, I could get to you, but it's based on reading reports. It's not a personal experience I have, because I don't have a personal experience of using Facebook in the world. I absolutely wouldn't know. If you say, you know, in the next hour you have to make five Facebook calls. Yeah, I said, the hour is already up. Because I say we do that.

Dean: Right.

Dan: I don't know the protocol, I don't know where to go to click anything like that. And. But I said, if you ask me what my team tells me about the advertising impact of Facebook, that when we properly set up a, you know, a promotional program, marketing, they raise. They think, oh, yeah, Facebook is great. And so my sense is, like anything else in life, your experience of something is probably going to be unsatisfactory. It's going to be negative if you don't have a purpose for it. It's purpose that gives meaning to our experiences. Okay? So the only. So I said to our team, I said, like, you know, we invested our in Facebook. What's the return? And they said, you won't believe it, but it's five at the least. Five dollars at the least. I said five to one. I said.

Dean: You said budget approved.

Dan: You know, and every, every. You know, and, you know, and I've heard at, you know, Genius Network, some marketers talk about 10 to 1 where they're getting and everything like that. So my sense is continue using Facebook for advertising because that's a really good return on dollar. That's. That's great reach. Yes, that's right. That's great. That's great capability. That's great capability and that's great reach and. But to design my lifestyle, around seven and a half hours of my day being involved in Facebook interchanges. No, I have no purpose for that whatsoever.

Dean: Yeah, the practicalities for you of a. You know, you have an iPhone. I know you have one.

Dan: Well, I'm used right now, but right now you're, you're. Our relationship is the heavy user here.

Dean: I know. That's what I think. I have that. Like, that is like, I wear that with a little.

Dan: I mean, you're like the 100 to 1.

Dean: You got the Dean phone. That's really what it is.

Dan: Yeah. Yeah. Yesterday I, I was going through and that was, you know, voicemails that been left me and I hadn't checked and there were 53 voicemails and I didn't look. I just went cancel. I canceled 53 of them and I felt good afterwards and I said, yes, I've created some space here.

Dean: Yes.

Dan: Anyway, and I did it once I was in the cafe, I said, I'm just getting rid of all my voicemails. And they said, did you listen to them? And I said, don't have to. I said, anybody who phones me leaves a voicemail. Yeah, I don't want to know them. Right.

Dean: That's perfect. Yeah.

Dan: And I said, anybody. If I hear the phone, I just check the number. Bab. So Babs is identified. My. The guy who cuts my hair is identified and my limousine service identified. Nobody else has my cell phone number.

Dean: Right. I. I have it. I don't ever call it, but I never call it.

Dan: Yeah, you're the big user. You're the big user.

Dean: But the. So do you carry it around all the time?

Dan: Yeah, yeah. Especially since I got my happy. Since I got the, you know, Scott happy thing because it's triggered by the, you know, it's triggered by the iPhone. So, yeah, it's charged up all the time. The happiest result of happy is. And I keep it charged up all the time.

Dean: Okay, well, that's great. Yeah. And so you.

Dan: I don't know if you know about this, but he's taken his basic signals. There's like eight signals that you originally got over the last few years, and now they've created blends. And the blends are cured, geared to daily experiences. Like, they have one for pleasant commuting. So you're commuting, and you can put this on. And it's made up of a mixture of signals. And another one is, you know, straining your muscles. Okay. So what they've done is that they've actually gone through people's days and identified. Looks to me like about 24. There's, like 24 different experiences. Yeah, there's like. There's one that's called winding down. Okay. And I put it on for a half hour. So it's an hour before I go to bed starting, an hour before I put it on, winding down. And I can feel myself winding down. And then there's another one called bedtime. And bedtime means you're getting ready for bed. So I switch to bedtime and very different feeling, and I can feel that. And then there's one called deep sleep, and just.

Dean: But you wear it.

Dan: And the blends right now are maximum an hour each, which works great for the bedtime as one of the original. Or deep sleep is one of the original signals. And that goes for eight hours. So you just said eight hours. And do you wear. Oh, yeah.

Dean: Oh, you do. Wow.

Dan: Yeah. Yeah. You can put it under your pillow.

Dean: Actually.

Dan: Actually, you can just put it under your pillow.

Dean: Under your pillow. Okay.

Dan: Yeah. You get a problem, deck.

Dean: That's amazing.

Dan: Yeah, I think I really love it. I really love it.

Dean: And I'm scheduled to get a sleep study coming up.

Dan: Oh, good. That's very good. Yeah. Yeah. CPAP is really terrific. I got. I got a CPAP as a result of my CPAP machine. Got that 12 in February, it'll be 12 years. And I've missed five nights in 12 years. Wow. Yeah.

Dean: Wow, that's something.

Dan: And I love it. I love it. Really?

Dean: Yeah. And you notice the difference right away?

Dan: Yeah. First of all, breathing requires no activity on your part whatsoever. So right off the bat, you're. You're breathing. The machine forces the breathing. Okay. It just, you know, it just drives a air current through into your nose that goes in, and your body responds to that incoming current. And we don't breathe because we need oxygen. We breathe because we need to get rid of carbon dioxide, right?

Dean: Yes.

Dan: Yeah. So it just keeps going but apnea, which means that you're suddenly waking up. What's happened is there's a little flap and you're at the top of your windpipe, right up near the back of your nose that closes and the CO2 can't come out and your body goes on high alert. And vice is. And then you wake up and then it releases. But when I was tested, I was waking up 18 times every two hours. Wow.

Dean: Yes.

Dan: And they said, the doctor who did it said you have borderline apnea. I said, Borderline at 18? He says, Yep. And he says, what's full on apnea? He says, pro football players probably go back to sleep and wake themselves up every 90 seconds.

Dean: Yeah. Wow.

Dan: And he said they actually use more energy while they're asleep than they do when they're not playing football or anything. But just when they're awake and going, yeah, that's crazy. And your heart is constantly being asked to jump. Not jump, he says, does enormous strain on your heart. So I did it. And after the first three months, I had reduced it from 18 times in two hours to two times in, wow, two hours. And now I'm down to less than half a time. Wow. And that's Luba.

Dean: Got a aura ring like I have. So it tracks your sleep and stuff. And you know, she's constantly in the 90s, like 98, 97, 99. She got 99 with a couple crown one night that the thing said your tracks your movement. And it said no detectable movement. Like it was just the perfect, like sleep on, you know, angel clouds or something. It's just gets in bed, falls asleep and doesn't move and gets the full night sleep. But she also wants 26,000 steps that night and on most days, you know, many thousands of steps. So, yeah, it all correlates, I think.

Dan: Yeah. Good sleep and lots of walking are really good for the. Good for our overall well being.

Dean: Amen. Yeah, you are. Yeah. You're up at the cottage. Yeah, we're up for Thanksgiving weekend with

Dan: the, with the Wallard family tonight at Shannon's. And they, they're the one, you know, they're the family that introduced us to cottage.

Dean: Country cottage.

Dan: Yeah, I never, you know, I mean, I knew about it and it's vast and endless and everything else there, but real estate's really gone through the roof up here. I'll tell you. It's amazing. We bought an extra cottage last year. This was February, a month before COVID and we had bought from the same realtor. We had an original cabin that was not a cottage. So cottage for us has four seasons. It's insulated and it's got heating and everything. A cabin, just a seasonal. It's just, you know, it's a nice hut, basically, but once it gets cold, you can't be there. So we did that. We fixed it all up and sold it for twice what it was worth in six years. And we bought a really nice, intact, recently built log cabin, which we gutted and took little rooms and made them into big, bigger rooms. And then we extended out the size. We put a breezeway in and then we put a whole bedroom, wardrobe, bathroom unit for us. And then the inside we painted pure white. Everything is white. 280.

Dean: I love that.

Dan: 280 gallons of white.

Dean: Oh, my goodness.

Dan: The log just sucked it in, you know.

Dean: Just sucked it.

Dan: Yeah, right. And the outside is black and it has a green. One of those metal roofs.

Dean: Right, right.

Dan: Metal roof. Now we just put a veranda on. But you know you love having guests if they're not living with you.

Dean: Yes.

Dan: So we said, you know, if one of the cottages next to us ever comes up, we're going to snap it up. And the realtor phoned us February of last year and he said, I'm calling you first because the word is out that if you ever wanted anything and the people next door have put it up and it's not on the market yet. It's going to go on the market. I wanted to phone you before I put it on the market. And Babs and I looked at each other and we said, yes, we'll take it. And it's a tear down. We knew it was a tear down. So you don't got it. We know. So we got it. And you know, for a price. And exactly one year later, it was 60% more that if it went on the market.

Dean: Wow.

Dan: 60% more. And everybody's moving up there. Everybody's moving up here.

Dean: Wow, that's amazing.

Dan: So did you keep it, the other one,

Dean: did you keep it, the cottage or you put it.

Dan: Oh, yeah, no, we're. We're going to tear it down next year. Yeah, we're getting plans and everything. It's a couple years project. Right. And. But it came with two and a half acres, which is great. Another 100, another 150ft of shorelines.

Dean: We have.

Dan: Oh, wow, 300. We have about 300ft of shoreline now, which is really great. Yeah, that's great. Yeah.

Dean: I know you love to integrate. I know you love.

Dan: Cottage country is about as close that Canadians get to religion.

Dean: Yeah, I think it's true.

Dan: Yeah. I mean, you talk about cottage, and a lot of them go back to camps. They had camp experience when they were a kid. They went to camps. And there's this deep connection with nature that Canadians have. And they have. They more or less all have it in the same way, you know, because it's, you know, whether it's in Quebec or Ontario or Manitoba, you know, it's cottage country. They have these big lakes and everything. It's really nice. It's beautiful up here. This is the big. This is the best color weekend. So everything.

Dean: Oh, this is it.

Dan: Yeah. So that's really great. Anyway, one thing I was thinking for vcr, this is a connector for next time that it would be useful to do a VCR history. Okay. That, like, we do, you know, we have, you know, like, when were you. When you were 10 time 1 10 of where you are right now, and what did things look like? And what did things look like? But go back 25 years for entrepreneurs and say, describe what Your vision was 25 years ago. Describe what your capabilities were. Describe what your reach was. And it was by taking advantage of that vision, that capability, and that reach that you are where you are today. So what's that true? So what's that tell you? What are the lessons? What are the three biggest lessons that you learned? So if that worked with minimal consciousness over the last 25 years, now with full consciousness, what do you think can happen over the next 25 years? I think that'd be an interesting thought process.

Dean: That's pretty great. Yeah, I like that a lot because now you've got a vocabulary for them.

Dan: Yeah. All yours. All right.

Dean: Okay, Dan.

Dan: Bye.

Dean: We'll talk to you soon. Bye.