Evolution of the Longevity Arena

Dean: Welcome to Cloudlandia.

Dean: Mr. Sullivan.

Dan: Mr. Jackson and I was

Dean: fully welcome to Cloudlandia. So how are things in the, in the beaches outpost of Cloudlandia?

Dan: Oh, great, great. We're having a late fall so we haven't really turned to our, you know, our wonderful gold and red leaves yet. Still pretty, still pretty green. It's one of the later ones up north where we were at our cottage that was held down and finished with two weeks ago. But here it's really set in yet we got a lot of rain and I'm told that when you have a very rainy summer, oftentimes the leaves take a while to turn in the fall. But sands are good. City's booming, you know, cranes everywhere, big holes in the ground everywhere. And it's a city that keeps going,

Dean: go up, keep going. That's funny. Yeah. This we are right now I'm out in my courtyard and it is perfect courtyard weather right now. The temperature like even in the middle of the day now, it's absolutely gorgeous. It's under undercover and I just love having being out in the fresh air and it's quiet and it's a great environment. Lots of good thinking right here. Yeah.

Dan: And we were, we made, you know, I just introduced this thought last about a week ago and I've really moved it forward this week that we would now create a optional program for those who are interested in Strategic Coach. This is above and beyond the normal thing and it would be on the lifetime extender. Lifetime extender on set. And I was given a great deal of confidence by my triplets. Babs. Guests of Peter Diamantis, you know, have inside knowledge on about 30 scientific experiments in the Boston and New York area in August, all dealing with some aspect, you know, solving disease, rejuvenating cells, reactivating neurons in your brain. And I was thinking during that trip and also in the weeks coming back here until just a week ago, that the time has come now to take that very first concept in Strategic Coach, which is a lifetime extender and to put some outside practical muscle into it in terms of places where people can go and get tested and have undergo various types of therapies and add supplements to their diet. And it's possible now to surely start decreasing your age rather than increasing your age. And I set this out as a possibility. And I have a sense that when we put the dates out there, which will be next week, we're just working through a six day calendar. So my thought is we would start and in a year's time we would have Six of these meetings, four hours each. It'll all be zoom. It'll be in Cloudlandia. And the moment we have that, we're up and running and we already have 40 individuals who have sent us their name and said, as soon as you, you know, as soon as you say go, we're in.

Dean: Oh, that's great. Wow. And that's what would be six meetings over the course of a year in.

Dan: Yeah. And I think it would start early in April and then go around into 2023. It's not about medicine, it's not about technology, it's not about science. It's about. You're thinking about your thinking.

Dean: You have.

Dan: If these things are all available and yes. You know, from outside tenders and you could take advantage of them and noticeably make yourself younger and fitter, how long would you want to live them?

Dean: Oh, right, right, right. Exactly. Yeah, yeah, yeah, yeah.

Dan: So it's a thinking, you know, it's really interesting because immediately we have a lot of clients in the program and, you know, a lot of them, they're in the free zone program. And they said, well, we, you know, we can do this and we can do this and we can create a fund. We create. And I said, no, no.

Dean: Yeah, right.

Dan: Just think. This is just thinking. Absolutely.

Dean: Yeah. We just want to think.

Dan: Yeah. This won't be any different. This won't be any different than any moment of strategic coach that you've ever been in, in your life. It's about thinking and then, and then sharing your. Sharing your thinking with others so that you can think even better. So.

Dean: Yes, I love it, Dan. I mean, that's, it's so great to see, you know, these thoughts coming to reality here, you know, and you think about all the tapping into the, you know, you're creating this desire in that you're the one introducing the idea of the lifetime extender. And yet there's no. And there's a whole, you know, every. The trend is really catching up with that thinking. I mean, now it's become. It's a real thing and there's no. It just makes sense to have a strategic coach related offering for that. It makes all sense in the world. Yeah, I like it. And there's a sense.

Dan: So I, you know, I just very likely tested it out with some two or three of the 10 times, you know, the 10 times groups and I just said, no, this is a possibility. I think it has some real things going for it, but there's some things I'm not certain yet. And immediately there was an unusual amount of response that said, you know, I'd like to be involved in this, I'd like to contribute this. And then we, I took it a layer higher and I bounced it off the free zone Growth Tuesday, which. Yeah. And now, I mean, now it was the enthusiasm and the level of motivation. Commitment was 10 times higher. So then on Wednesday, Babs had me in the weekly EOS team meeting. These were the top people who are, you know, implementing the entrepreneurial operating system that Gino Wickman created.

Dean: Yes.

Dan: So, so we did that. So I came in and I created a new version. I updated my presentation paper three times over the course of about six days and went around and everybody said they just wanted to know that, you know, I said, first of all, you're going to have to look at the schedule. I said, I'm busy and you're going to have to fit it in. And, you know, and could we do that? And they said, art, Ted Scheduler, who's kind of like, you know, a six dimensional chess player. She's right.

Dean: Exactly. Holy cow. So many. Yeah, yeah.

Dan: I mean, she can figure out schedules for a whole year ahead. Then she came back to me and she said, yeah, it's a go. She says there's no problem with it. She said the fact that it's going to be four hours and not six hours makes it easier. The fact that it's zoom makes it really easier. And she said the. If you do it every two months, you know, that makes it easier. And we do that with our global virtual program in the signature level. First level of the program. We do that, we introduce that and it's gone. Well. We have 600 new clients from all over the world, but they don't travel and they will never travel unless they say, you know, would it be okay if I made a visit to London or Toronto or Chicago or Los Angeles just to get the feel of what it's like? But we said, sure, just let us know. But the big thing is it's just considered virtual. So it's on the basis the fact that program has been a year in operation and it's been really quite extraordinarily successful and very enthusiastic things. So I said, well, we'll try it out with this new one. So anyway, and we're making it available to anybody who's in the program. So even if you just signed up and you just did your first workshop ever, you're eligible for the, for this other program. And if you're 30 years into the program, into coach, you're Eligible. And if you live in celebration, Florida, you're eligible. And if you live in Da Nang, Vietnam, you're eligible,

Dean: everyone. That's great. How long has it been since you first introduced the concept of the lifetime extender? What was the.

Dan: 93.

Dean: 93. 1993.

Dan: 1993. I remember when I did it. Yeah, but. Well, you know, I mean, it was a thinking exercise, you know, and it has. It has immediate usefulness with thinking exercise. And. But all along, people would say, well, where do I go for the best? You know, testing so I can see what my baseline is so that I can prove. And I was never in a position where I was very confident about that, you know, And I said, well, I can only tell you what we've done. Some of it's been great, some of it not so great. But you didn't have a immediate go to. Yeah, go here. They'll do the testing for you. They're really great and everything else. And that's all come into existence in the last three or four years. So let's see, you and I were doing Zoom, you know, for four years, but the problem was there wasn't any. Anybody at the other end that you could turn this into a major, you know. You know. Yes. I guess Alexander Graham Bell found out when he created his first phone that you actually needed two phones.

Dean: Yes, exactly. That's true. Same with the fax machine. All of it. Yeah. What. That's. Could you imagine, near 1993, what was cutting edge in the longevity arena back then? I mean, when you think about now, we hadn't even decoded the genome then. That wasn't even on the radar. Nothing. We were fairly. Not too far away from leaching. You know, you look at it now, and it's. You didn't have any sense of telomeres and all that genomics and.

Dan: Yeah, you know, I mean, there was, you know, basic stuff that had come over from athletics and sports.

Dean: Yeah.

Dan: You know, how you keep yourself fit and, you know, and there was some work in the diet area. There was definitely in therapy areas like, you know, massage of all different kinds, stretch, stretching. There was a big thing, but it was using, you know, it was using things that were available in integrated ways and like that, and, you know, but nothing revolutionary. Nothing. And then all of a sudden, I think the. You know, it's always a stack of things that happen at one time that create the breakthrough. And quite frankly, the Internet was the thing that, you know, really expanded it because things which were known only to a few people could Be now known to many.

Dean: Yeah. Yes. Right.

Dan: That's what the Internet did. And the other thing was there was a huge growth in various tools and electronic remedies. You know, for example, there's. And they work. There's like body suits that you can wear now that they have muscle pulsers. And you know, that will. You could put the body suit on and go about doing exercise at all while it's doing. It's called various muscle groups, you know, different areas. And that started to happen and then Bluetooth made it easier and, and you know, so it's, it's a steady growth. But I think the, from my standpoint, it was the gene mapping itself.

Dean: Yeah.

Dan: Which started, I can remember 10 years ago as Craig Venter, who was the first person who, you know, is credited with the breakthrough. But it was like a half a billion dollars of research, the part of the government and corporations and everything. And finally they got one person's gene map. And the cost of this first GMAP is just a nifty $500 million. Well, Babson, I had it done four years ago for the second 5,000. Yeah, actually it was about a thousand, actually. Oh, the first one, it's about 300. That becomes a big thing. And then there's gene genome testing, biome testing, which is. Which is becoming very important for your gut bacteria. And that has about 70% of your immune system. Its healthiness is really determined by these gut bacteria, which have not been thinking, well, there's all sorts of treatments for this and all sorts of things, new things that you can add to your diet.

Dean: I remember I went through the first Abundance360. I went to. I was sitting beside Gary Kaplan, you know, Gary, Dr. Kaplan, and we were talking about these fecal transplants. And that was all becoming. This was probably in 2014, I think. And you know, he was saying at the time he had the best statement about it ever. He said, what's coming down the pike right now in 10, 15 years is going to make it seem like we've been throwing rocks at people to make them healthy. And I thought, man, that's just really something. I mean, you'd never even thought about the idea of a fecal transplant, but that's essentially what you. Transplanting new fecal, your biome stuff that's going to balance your gut health. And so much of it was like you said, that's what really is so determinant of things. Yeah, you had a really.

Dan: Go ahead.

Dean: I say you had a really interesting thought because with the genome, with getting all these, this access to reading your things. One of the things that people are fearful of is, oh, I'm gonna find out something, that I've got a, a problem and people, I wouldn't want to know that kind of stuff. You had the greatest insight on that. You said, well, you're gonna find out. You're gonna find out at some point. Would you rather find out early enough to do something about it or find out when it's too late to do something about it? You know, but just what a practical, insightful. Well, you are going to find out, you know.

Dan: Yes, I don't want to know how far behind I am in my taxes. I guarantee that. You don't have to worry about this because somebody's going to do all the accounting for you and give you a phone.

Dean: Yeah, yeah, you're going to find out.

Dan: Oh, oh, Mr. Jackson, you've been a very bad boy. Can we come back and talk?

Dean: That's so funny.

Dan: We want to put you on the right path of being up to date with your taxes. Yeah, you know what it is, Dean? And just a few insights I've had being on the trip with Peter Diamantes and I thought it was the five, the best five day intensive learning experience of my life. I mean I really, yeah, I mean, just really got some context for understanding this. Just a few things. One is that there are, that there's a lot of different people working on a lot of different things. And but what's emerging is an overall consensus on the part of all the scientists that we, we had as presenters to us that there's just one disease now and that disease is called aging. And it just shows up in different ways. It might show up as cancer, it might show up as, you know, might show up as a viral disease, it might show up as a heart disease, it might show up as cognitive decline. But it's all the body declining and aging is just the body declining. And therefore anything you can do in any area to improve the body, if you improve it in one area of your body, it'll reinforce other parts of your body. So it's much more holistic. Now. The other thing is a general understanding that up until now we have not ever had a healthcare system, we've had disease, a disease management system. Okay. And you know, if you have a really profitable disease, you're not really working hard for the cure.

Dean: Yeah, that's true. It is true, isn't it? It's like.

Dan: Yeah,

Dean: yeah, it's one of those funny things. There was a great, My Friend Dick. His. One of his nephews was. This is this guy, Bo Burnham, who's a comedian, a musical comedian, and he has a song called Love Is. And he sings all these things that are, like, ironically, what love is. And one of them is, he says, love is like being the owner of the company that makes rape whistles. Even though when you started the company, your intention was good, trying to reduce the rate of rape now that now you don't want to reduce it at all, because if you reduce the rate of rape, they'll be equal because nobody will buy the whistles without rapists. Who's gonna buy your whistles?

Dan: Yeah.

Dean: And I thought, oh, my goodness, that's just so, like, on point, you know? But that's the same thing. Without cancer, who's gonna buy your drug?

Dan: The other big models. So I've talked about, you know, there's just one. There's just one disease. The other thing is that we haven't had a healthcare system. We've had a disease management system. Yeah. The third one is that the breakthroughs all seem to be at the level of getting the body itself to heal itself. In other words, that you're introducing ways of suddenly awakening and strengthening natural capabilities that the body has to heal itself. Okay. And that, of course, brings right up to the point that immediately there are less pharmaceuticals needed from the outside to do things. Okay. So. And there again, you can see, well, a lot of people are making a lot of money. This problem not being solved. They don't want to. They won't come out. Nobody would. You know, we've got very powerful drug hair that does this, but just holds things still. It doesn't make things better.

Dean: Right.

Dan: A lot of it's painkilling. The condition might not get worse, but it does get better. So there's huge money that's at stake here. And so these things will be fought

Dean: even at every level. I mean, you and I know, you know, Chip, mock the same thing. Wound care, it's all about maintaining the wound status quo, not healing it. And. Yes. So there's resistance at every level.

Dan: Yeah. Yeah. And you have to understand that. That if people have gotten used to making money just to keep things okay, then when something that comes through that's really a breakthrough that doesn't require that old okay approach. Okay. The jobs that go with it and organizations that go with it, there's a natural resistance to that. And the fourth thing is that the fundamental breakthrough is actually because of artificial intelligence. So what I was told by people I talked to personally on the trip is that three years ago they could do a test in their labs, you know, and let's say it would take 48 hours. And now they can do 10,000 tests, different tests as the old one test, and they can do that in 48 hours. So 10,000 times greater productivity and get test results. And each of those tests would be different. So they would be doing 10,000 different tests, you know, and that has been the fundamental breakthrough. And it explains how, you know, when the COVID first emerged in early 2020, and you know, government scientists were talking and they said, you know, and they were saying, how quickly now with this new enemy that we have, this new viral enemy, how long will it take to get the vaccines for it? And you know, the estimates were two years, two and a half, three years we would get. But they were there in six months. They were there in six months. Some people were using them within nine months, you know, within nine months. So anyway, and I think it's because of the testing. What the fancy were going on is the old way, they've done the very slow testing, painstaking, but they hadn't factored in the new testing speed. So I think this is it, you know, that this is all emerging, you know, practical use. Our Strategic coach clients, it's all electives. If you want this stuff, you have to write the check. There's no insurance, there's no right. But all of our clients can, you know, if they have the motivation, they automatically have the means.

Dean: Dan, what's the breakdown now of on a percentage basis of the Strategic Coach membership in terms of the Signature program 10 times and free zone?

Dan: Right now, I think I saw the numbers at the beginning of September. We were at like, we were like 1700 signature, 450, 10 times and 50 in the free zone. So right about 2200 and then we had taken a drop from. We lost in total numbers probably about 3 or 400 during the COVID slowdown. Yeah, and you know what's really interesting about that, Dean, is that what we've created is this little imitation thing that if you're in the. If you're in the signature program and you have put a year in, you've done, you've learned basic time skills, you know, check and everything like that. And you would just like to come and spend a couple hours in the environment of a 10 times program a year, just let us know and you can come in and a lot of people are doing it. So I'm getting. With just my 10 times folks, I'm getting three and four for every meeting and I would say two out of three of them within about a six month period will jump to the next level.

Dean: Right.

Dan: What's noticing is that the ones who are pumping the fastest are the ones who have been in the Signature program the least. So you have somebody who's been in the signature program for 10 years and that they come in and they, you know, they participate in everything else but somebody has just completed their fourth workshop in the Signature program and they come in and they say I want to join this group. And what I notice is that they're at a very much higher level in their entrepreneurial success than the long term Signature program they're coming in. Yeah, I've got one from Pakistan that I've spoken about and he did for jumped into 10 times and he's already doing the type of collaboration that would put him in the Free Zone program. He said I'll do four, he said I'll do my four 10 times programs. But you know, you can expect me as soon as I qualify to jump to the Free zone. Yeah. Attracting a much more successful, talented and much more motivated, much more ambitious clients coming into the first program now, especially through the digital program.

Dean: Right.

Dan: Yeah. Yeah. So anyway, anyway, life goes on.

Dean: It sure does. I had an interesting week this week. You know, I mentioned I've been really paying attention to the digital demand on our just the gravitational pull to Cloudlandia to being the dopamine, you know, gravity. And I was really paying attention to that this week and making lots of efforts to observe and reduce my dopamine drip digital trip.

Dan: This was partially from reading your attention, your property.

Dean: Yes, absolutely. I mean they realize that's really the big thing is the demands on my brain attention that's really the prize jewel is my attention has been just there's a gravity on it now that when you're attached to the iPhone, when I'm attached to that dopamine drip that there's a lot of, you know, pull on that and I've noticed how I've look at why am I what triggers often me looking at things of. So I've started when I'm looking to focus now to leave my phone in the house and sit out in the courtyard here. But I then I would find I wonder what time it is and I would look at the clock and then you see there's a notification and you check that and you do, you're automatically into that drip, you know. So I've started like guarding and creating an environment that sustainably Allows me to stay hooked into my own, my own vibe, you know. So I wear, I never really wore my watch, you know, as much. So I started wearing my watch, which is analog and I'll sit there and that way I know what time it is without having to look at my watch to, or my, my phone to see that set. I've got a, you know, a timer out here that I use separate from my phone because I do love the 50 minute focus finder. So I do that and I know I've got a visual, a visual of it. So I see what's happening there. I've been doing a lot more silence like when I'm driving to places now I'll have nothing like no podcast, no other outlet. Yeah, yeah. And it's amazing how active I'm able now to hook into my own mind and you know, the beautiful freedom and thoughts that go on whenever. That kind of space.

Dan: Last night, Shannon Waller and Bruce Green. There's, you know, on the beach here at the beaches, there's several buildings which through Visus can turn into restaurants. There's one, it's, you know, it's up near Cotswold. Think of Cotswold up and down. They've gone through different forms in the 20 years, 25 days and there's now they've kind of turned it into what they're trying to present as a very high class restaurant. And I don't know if they've succeeded except. And then they were accepted prices. The prices are very high class prices. And I hadn't, you know, we have a favorite restaurant here in the Beaches, which is a neighborhood, but it's French. You know, the owner, the owner is French. And you know, it's good food, it's very predictable food, but it's just a very comfortable kind of neighborhood restaurant. And, but this one last night, but it was really a city, Bay street, you know, Bay street area type of restaurant and everything else. It has all the menu pretensions and waitress pretensions.

Dean: Oh boy.

Dan: Being. But it wasn't really very good. You know the. I think my favorite since I've been in Toronto, ever chef who created restaurants was Sutzer Lee. Yes, still there. Suzer is open. He's got his thing. Pricey. Okay, okay. So anyway, but it was just the overwhelming heartbeat, music, noise that was coming through constantly. The whole restaurant had to shout to be heard. And yeah, there's a science to this, you know, that it'll hurry people up so they all free their tables up so you can do another. You can do another show, another turn like that. And I was saying, I've been away from this, you know, I mean, I probably had, you know, adjusted myself to that type of experience, but I've been away from it for a year and a half and I was just noticing how unvaluable that experience was.

Dean: Yeah, that's, you know, it's really. I think food has changed so much right now in terms of. I just look at our habits and we're. There's, you know, I mean, between DoorDash and Uber Eats and Grubhub, there's, you know, it's really an instacart with our grocery things. There's. Food is all on demand now here. Yeah, that's really the. That's really the way. Do you still get. Does your. The caterer do your meals and stuff now that you're not doing the things in.

Dan: Yeah, yeah, yeah.

Dean: So what's your situation there?

Dan: No, I mean, he always has since we started using him at the office. And he's got, you know, he's got a kitchen of his own, you know, that he does this and, you know, he's. It's been tough for him. He said a tough year and a half because we, you know, I mean, just coach in Toronto, we had like 12 and a half thousand meals a year for him that he could cater and, you know, and it was regular, you know, I mean, really good catering is really the best way to go if you're in the food service business, you know.

Dean: Right.

Dan: You know, you don't have. You're doing it in someone else's premises and they have their own serving staff and, you know, things will be cleaned up by their staff and everything like that. You know, it's very predictable. You put it in a year ahead, you know, when the dates are and you can order to food and, you know, I mean, yeah, having your own restaurant is about ten times more complicated. You know, having just a kitchen where you just deliver food and it's ours, you know, it's all our serving, where it's our silverware, it's our dishwashers and everything like that, you know, so it's good. And, you know, over the years we've worked out really good menus and, you know, favorites that people like. And then since he was doing that, he would just drop food off or us, you know, that simply had to be warmed up when we went home. Went home. Or we could just have stuff that was left over lunch and take that home. So, you know, but we just continued on when we said, you know, we're gonna be here and we want our meal. So you don't have to deliver every day. You can deliver two or three days at a time. And we've done it. Yeah. So now we'd continue down with that.

Dean: That's great. Yeah, that's a good.

Dan: Really good food. He's got really good suppliers, you know, good meats, good. His fish is great. You know, vegetables are great. Everything's nice and fresh. And so, you know, and so. So, yeah, it was good. And. But what I've noticed is that things have gone cash because of COVID And. Yeah, this restaurant last night was demanding a little more formality than I was willing to put out, you know.

Dean: Yeah, that's interesting. People were not. I think that might be over. You know, it's a really. Because I don't think the generations coming behind us are interested in the formalities.

Dan: Well, the other thing, Dean, I think that status, society, which was the rule when I came to Toronto 50 years ago, and there was an establishment in Toronto and, you know, and everybody dressed up and everywhere you saw, people were dressed up. And there was. There was sort of like a social establishment, there was an economic establishment, there was establishment, but most of it was corporate, big institutional, corporate. You know, there was no entrepreneurial society. Right.

Dean: That's what it is definitely. Now.

Dan: It was old, Old well established technology that the economy was using, you know, and everything like that. And it was. I remember walking Bay Street, Bay and Charles street, there was a restaurant right on the corner there. It was called La Scala. I don't know if you. It was still there when you were, you know, in your. In the 80s or anything. And La Scala was one of the tower restaurants in the city of Toronto. Another one was Winston's, was down on Adelaide street, and Winston's was the Bay street power restaurant and Lascala was the political power restaurant. So I. So I walked by one night and there were six limousines parked out, black limousines, each having a driver standing by the door in uniform. And I just, you know, I walked up and I said, what's this for? That's all that. He says, oh, the premier is here with his cabinet ministers.

Dean: Oh, okay.

Dan: Can you imagine in 2021 this being seen on the streets anywhere? And, you know, the government leaders, you know, who are all dressed up in suits and that, and they have shorter drivers. And these weren't Chevys. These were, you know.

Dean: Right.

Dan: Yeah, these were Lincolns. They were Lincoln.

Dean: Yeah.

Dan: Lincoln Town cars are whatever the version was, or they Were.

Dean: Yeah. What year was that?

Dan: This would be 72.

Dean: Yeah. Well, that's interesting. The way you're describing that was when there was an elegance and a thing about, you know, being a politician, being revered kind of thing. Right. It was way before the. I mean, it's like now the. Just the baseline respect for politicians is removed.

Dan: I think it's down.

Dean: Down, let's say. Yeah, yeah.

Dan: I would say.

Dean: I mean, they chant about them at football games and stuff, but that's.

Dan: They do. They do, yeah. Which shows their fondness for the person.

Dean: Yes.

Dan: Yeah. But anyway, I was just so struck by it, you know, reflecting back. So this is nearly 50 years ago for me. If any group of politicians got photographed or videoed today doing that with the most expensive restaurant, it would be. It would be embarrassing to them.

Dean: Yeah, they'd be canceled. It would be outraged.

Dan: Yeah, they'd be canceled. They'd be canceled by it. Yeah. Yeah.

Dean: Feast on taxpayer dollars.

Dan: Yeah.

Dean: That would be the big headline. Right? That's it.

Dan: Yeah. This is another market factor in favor of your ghost kitchens.

Dean: Yes. Anonymous. Yeah, it's another strong. Everything looking up on the. On the ghost restaurant, ghost kitchen front. Virtual dining is thriving. Everything about it is up. And I think that with it are going to come options. I think it's going to come back around to where they'll actually be really healthy options. I think it's going to be easier to. I think doctors and influencers will be able to prescribe healthy menus, you know, that somebody could prepare and deliver. Nobody's done it yet, but I think that, you know, somebody. I was suggesting, you know, somebody like J.J. virgin or somebody, somebody in the main stream could really get out in front of that and lead somebody with those. The big Fox. Imagine if you could have JJ cooking your menu, you know, having JJ approved things. That would be. I don't think we're that far away from that, you know.

Dan: Well, I think the big thing again is that there's nobody who's going to dominate this because it's. The barriers to entry are so low.

Dean: Right.

Dan: The various. I mean, you know, I mean, if you have a favorite restaurant switched over, that that restaurant you like so much could be in your home and they'll bring it to you. Every favorite restaurant would have its own exclusive marketplace, you know, that just got delivered. And that's how Charlie Trotter and I mean, Charlie Trotter was a, you know, a breakthrough, revolutionary chef in the 1990s and Chicago, and he never even went to cooking school. He just had A knack for putting together great catering food. And he had a catering company while he was going through university, and he developed such a loyal and enthusiastic expanding client base. At a certain point, he said, you know, it's just a natural that I'm going to create a restaurant. And, you know, he filled it up right away with people who he had been feeding for two or three years anyway, you know, and. And, you know, and then he's the one who. The first. He's the pioneer with tasting menus, you know, where you go to the restaurant and there's two different versions of a tasting menu, and that's 100. And, you know, 1970. I went to Charlie Trotter's 1993, and it was $140, and wine was extra. You would pair up wine with seven different courses, and it was all delivered to you by very intelligent and very informed waiters who would tell you everything that you were eating. And, you know, and then there was a vegetarian version of it, you know.

Dean: Yeah.

Dan: Everything else.

Dean: The great. The Marche was one of my favorite.

Dan: Yeah.

Dean: Places in Toronto that. Just that walk around your passport. But now it's like you've got Marshe, and they'll bring it to you.

Dan: Gone for good as a restaurant.

Dean: It is gone.

Dan: Oh, yeah. Completely. Yeah. They're all good. Wow. They had three of them and they're shut down. Yeah, they. Yeah.

Dean: That's a shame.

Dan: Yeah. They started off as Moventic originally.

Dean: Yeah. Right.

Dan: And then they became Marshe. Now they're gone. Yeah. So, you know, but it's interesting that. And I think the shift is that the people who are ordering from ghost kitchens are also the people who have connected their home to a worldwide, global marketplace through digital business.

Dean: Yes.

Dan: I think you do a matchup. The people who are actually ordering from home are also making the money from home to pay for the home delivery.

Dean: I get it 100%.

Dan: Yeah.

Dean: Citizens of Cloudlandia.

Dan: Yep. Yep.

Dean: Yeah.

Dan: And it's. And. But I'm just noticing my own responses to it, you know, like, I might have been a bit miffed two years ago at the experience last night, but I was just saying, oh, this will never happen to me again. I'll never do this again. You know,

Dean: do that. Yeah, exactly.

Dan: No, I said this is a bygone age. They're trying to present us with something that might have been interesting and a bygone age. And it's just not interesting to me anymore.

Dean: Yeah.

Dan: Interestingly enough, I went to lunch at one there in the Hazelton Hotel. The Day before at lunch. And it was great. It was great.

Dean: That may have to be our new place.

Dan: It was very prompt. It was very, you know.

Dean: Yeah.

Dan: Very efficient and everything else. And I had to bring my go ahead.

Dean: How did you like the redesign? They've redone the. Apparently, they've redone the whole hotel. Did you notice that or.

Dan: No, I wasn't in the other part of the hotel, so I just went in, you know, right where the restaurant is. The thing is that they have this very stylish outside canopies, you know, so he did. And, you know, my suspicion is they'll be able to go through the winter with it. And then, you know, I had to check, you know, you have to show them your vaccination proof before you get in.

Dean: Oh, yeah.

Dan: Oh, yeah. Oh, yeah. Oh, no. This Ontario, you know, this is a country based on peace, order and good government. Team. There's not life, liberty in the pursuit of happiness. Nothing like that. This is, you know, so, you know, they. You have to show them your vaccination paper. And I said, the guest that I was staying with, I said, well, they said that I'm a member in good standing of the Communist Party and that I don't have any close relatives in the Gulag being tortured and executed in the Gulag, so I can have lunch with you.

Dean: Oh, my goodness.

Dan: Wow. Yeah. Yeah, that was, you know. You know, it was a nice experience and everything like that, you know, but they're, you know, the prices may be a little bit more than they were, but the service was crisp, nice menu, you know, very efficient service and everything like that. Yeah.

Dean: So, you know, I miss it. I do miss Toronto.

Dan: This is. Yeah, we'll do. We'll do one because it's so convenient. I mean, when you come up at your convenience. When you come up and one. One is really good, you know.

Dean: Yeah, yeah, I love it. They've got great room service, too. That's.

Dan: I was.

Dean: That's one of the things I had.

Dan: Wagyu sliders. Yes.

Dean: Oh, my goodness, I could taste them now.

Dan: Yeah. Wago sliders. That was perfect.

Dean: Yeah, they have a great. Well, that's that. You know, McEwen is the. The executive chef there was. Oh, he was. Okay. He's got a new one.

Dan: He went. He went bankrupt. All his restaurants went bankrupt.

Dean: Is that right?

Dan: Yeah, yeah, yeah.

Dean: Okay.

Dan: Yeah. The guy who ran Buka, you know, Buca was another one. He had about 13 restaurants. He went bankrupt. Yeah, he was in the program. He was in the program. Actually, he was first year Coach.

Dean: Yeah. Wow.

Dan: Yeah. And yeah, and yeah, so I think that that whole thing, stars, you know, restaurants, stars, you know, celebrity chefs and everything else, I think that's going to be dimmed down because there isn't an audience there sufficiently to appreciate it.

Dean: Right. I think you're right. Yeah, I think you're right. And it's going to come the other way. It's going to be the big, you know, there's not going to be these regional, only available here kind of things.

Dan: Yeah, well, it's really interesting to be, I mean it's just be interesting to be an observer when a big shift is happening. But I would say in your case, in my case both we haven't had to shift very much.

Dean: No, it's been shifting in our, towards our preference, you know, certainly for me.

Dan: Yeah, yeah. We've been shifting continually. Yeah, yeah. It's better to make a hundred comfortable shifts than one.

Dean: Dan, I had a good insight this week. I was introduced to an assessment called Working Genius. Have you seen this one?

Dan: No. Is it good?

Dean: It's wonderful. Like it's working. It's.

Dan: Punch those words into Google and I'll get working.

Dean: Yeah. Work genius dot com.

Dan: Oh, I'm on it.

Dean: And I'll tell you what, so who introduced me to it is James Drage, who you know.

Dan: Oh yeah.

Dean: So this, what's unique about this is it's specifically for team building in terms of like the ideal you need. Almost like the, the way it's illustrated is the gears in a team have six letters that spell widget. And the idea is that each one of these gears has to be covered. Right. Somebody has a unique genius for these six things. And so my, my unique genius is for discernment, meaning intuitively knowing what the right thing to do, what the, has the best chance of being successful kind of thing, seeing what needs to be done and invention, creating something to meet that goal, which is, feels exactly right on for what I do. Right. Creating that scale ready algorithm. But then there's also, there's other things like that would be sort of tied to follow through and implementing. Yeah. Where there are, there's one, one genius called tenacity, which is the strength of taking something all the way to completion, like making sure, driving something till it's done and enablement which is building and organizing the team, the people who are enrolled in this to get them all moving synchronously in the same direction and galvanizing is another strength which those things are all like I don't have any of that in Me, you know, to know that, you know, if you're on a team where all of those bases are covered, like, that's a. That's a really winning formula.

Dan: Yeah.

Dean: Very insightful. I loved it. I just did it two days ago. So it's.

Dan: You just fill it in, pop your credit card in, and you get to report back. Right.

Dean: Ten minutes. That's exactly right.

Dan: Right. Good. I'm doing it this afternoon.

Dean: Perfect. Please forward, because I'd love to see how.

Dan: Yeah. Is our big investigator. So I'll go through and do it. And because she's the one who brings. Goes out, investigates and brings in all the new stuff.

Dean: Yeah.

Dan: Tools and everything like that. So that she'll. She'll love this. And I will, too.

Dean: Yeah.

Dan: Thank you.

Dean: I just think it's so great. I mean. Yeah. Thank you to James, because that's really.

Dan: We're going live to Genius, so, you know, we'll be there in Phoenix.

Dean: You are gonna go, right?

Dan: Yeah, yeah, we are. And we're going to Canyon Ranch, so we're gonna include that. And then we're. We talked to Joe this week, and so Joe, we're going out to, you know, we'll have some time out during four or five days that we're there with Joe personally.

Dean: Yes.

Dan: Yeah. But, yeah, I, I. James had been in coach, I think, for a year or two. Way back.

Dean: That's right.

Dan: And then I. I reconnected with him because he was in 100k, right. Yeah. I guess that's where you did, too.

Dean: That's exactly right. Yep.

Dan: Okay.

Dean: All right. Always exciting, Dan. Thank you. Have a great week.