Digital Convenience

Dean: Welcome to Cloudlandia.

Dan: Welcome to the Cloudlandia Express

Dean: where it's always open.

Dan: Yeah, but here's the thing. The, the wording of the sun, you know, I'm. I keep going back to the. I keep thinking there's layers of hidden meaning in that song that you, that you chose. Now, is this someone. Could this be a song that someone who is tempted to go into Cloudlandia and they're trying to reassure someone who has decided not to go into Cloudlandia? That could be.

Dean: Let's. You know, this is. We should probably, you know, what we've done is set up cleverly on the Uber conference line that we used to record on hold. Music is custom and it's Rick Astley never going to give you up. And so those have been really durable, transferable, multi purpose lyrics that fit a multitude of situations since the song has happened. So if we go down the list, I'm never gonna give you up, never gonna let you down, never gonna run around and desert you. I mean certainly all those things are Cloudlandia personified.

Dan: Yeah. Because my feeling more and more is the secret to the future is to you to use each realm to actually build the other realm. You get better in the mainland and you get better in Cloudlandia and you move back and forth between the two worlds.

Dean: Speaking of that, I've got a couple of exciting things to new developments hot off the press as we say in my understanding of this bridge. That's where what you're really saying. I think we kind of hit on that last week that this bridge between, you know, I think we're coming now to where this is going to be a blended sort of thing that the mainland Cloudlandia sort of, you know, it's kind of been separate right now up until really the last five years and I think going forward it's that blend. But here's I heard a couple of. I've been watching the whole NFT space to see really how that's evolving and two really good examples have come up in the last week here. Number one, I heard Gary Vaynerchuk talk about the how NFTs as a. When you talk about music, for instance bands or performances or any kind of artists where if NFTs are sold as a ticket to a concert, let's see that he can't see in the future. Every ticket is going to be an NFT to everything. Right. Why wouldn't it be be. It's a smart. Rather than just delivering a email confirmation, you may as well deliver a token with it. That's a collectible. That's something. And it's. Imagine if. This is my thinking about it later, but imagine if when the Beatles were performing in Hamburg at concert number one, and 30 people showed up in the. In the crowd and they got from that performance their ticket was, you know, Hamburg night number one. And that was an icon. That was a, you know, that was a token that you have that has, you know, a collectible proof that you were there. How much would that be worth today? If you had proof, ticket stubs from being in the audience at Hamburg when the Beatles were. Before they were the Beatles. Right. Or as they were coming up, or when you look at something that became something big, an artist that, you know, an album that you bought or, you know, you're. It's kind of an interesting thing because you support artists, you support jazz artists and you support the arts and your

Dan: musical that is happening upcoming. Upcoming.

Dean: Yeah, that this is going to open up big opportunities for that kind of thing.

Dan: Yeah, I was just, I was just. Yeah, I was just thinking of something because you have, you know, you have what's happening in the present right now. And so people are using their present to be at someplace special. And then they get an NFT as proof that they were someplace special or doing something special, you know, and. But I was also thinking from the standpoint, we have these other two realms called the past and the future. And it'd be interesting that you could, you know, you could have. Mick Jagger explains the 60 years of the. Yeah. And he goes back and he. He puts together a history of how the whole thing got started and what his thinking was and the, you know, sort of a crucial factor that he went to the London School of Economics and that, you know, that he really wanted, right from the beginning, not only to establish great music, but he wanted to establish a really good business model, you know, and you could talk about all those things. All those things like. Like that. I mean, to a certain extent, it's like what Alice Cooper is doing with his Late Night With Alice Cooper, where he's explaining what the rock scene, what the rock scene was like in the 60s, you know, and I talked. I mean, he met. I just had the, you know, kind of the opportunity through Joe Polish to spend dinner time one night sitting with Alice Cooper and his wife. And, you know, and he was, you know, I was just asking him questions about, you know, why did he like doing that, you know, and he says, well, it's really interesting. First of all, it's really good to Kind of collect your memories. But he said. The other thing is. He said, it's really a trip for me because I can say anything I want because there's very few witnesses. There's very few witnesses. Well, the ones. The ones who are still alive, they're. They're short on. They're short on memories, you know. Right, right. You know.

Dean: Yeah.

Dan: And. But, you know, that becomes very valuable. Like, it's one thing to read the history book, but it's another thing to have a special setting where you have access to the actual pioneer, the actual creator of that. And, you know, it's got value.

Dean: Mm. So you think about that. That. That's pretty. You know, this is the kind of thing where.

Dan: Yeah.

Dean: That being able to bring the past into the present is. Yeah, there's something. There really is a more. Yeah. You think about this. Since 2000, since we've really sort of digitized, there's much more depth of layers of, you know, access to information and, you know, recorded stuff of it. And it's an interesting thing that now, even when something happens that you can go back now and follow the trail, that there's evidence, you know, like you look at. I was thinking about that with the Bridgerton musical that got the girls on Tick Tock. I mentioned it to you, that they. Yeah, I'll just tell the story quickly. That day on Tick Tock, there was a Netflix show that was very popular, and it was set in the 1800s, in. In early 1900s, I guess, in. In England and white society type of thing. And this young girl, 20 years old, got to thinking, what if Bridgerton was a musical and she wrote a song in a musical theater style that was, you know, took Tick Tock by storm and it went wild. And she partnered with another girl and they, over, you know, 15 weeks, wrote 15 songs and watched that. They live streamed the whole process on TikTok. You could watch and see how they're doing the whole thing, watch it all evolve. And then they released the album, and the album got nominated for a Grammy. And so the documenting of all of this, now that it's like a thing, you can go back and trace it to the beginning like that. Imagine if the Bridgerton musical were to become Hamilton, let's say, to go on that level of stature. Right. That it takes over and becomes a phenomenon, to be able to digitally trace the trail all the way back to young Abigail in her bedroom saying, what if Bridgerton was a musical capturing the aha moment. You know, much like when we were watching Lil Nas X we're going all the way back and watching his thing when he called his shot, you know, it's January. Do you remember that? I played that video of him.

Dan: Well, the other one that's even more striking to me, Mr. Beast, saying, yeah, I got a study here, but I, you know, I want to set a goal. Can you imagine that? I. Yeah, you know, sometime in the future I'd have a. I don't even know. Drivers. Yeah. Million.

Dean: Yeah.

Dan: And he was like, he. But he had, you know, he was kind of crunched in with. Yeah, he was crunched in with high school work and he wanted, you know, and he didn't have any, you know, he didn't have a lot of surplus income and everything like that, you know. Yeah, yeah. I mean, it's an interesting. It's a very interesting thing.

Dean: Yeah, yeah. So the opportunity that everything is documented and to find the early adopters of things, it's really the second thing, and then we can unpack it from there. But the second thing that happened is that Gary Vaynerchuk is part of a group that launched a new NFT restaurant in New York that is a restaurant club like Soho House or things like that, where you have to be a member to. To eat there. And they released 3000 tokens, 3000 memberships, basically NFTs that were selling. The initial floor was 3000 or $6000 to ETH. So $6000 to become a member. And they sold out 1500 of those and they maintained. Retained 1500 for developing the brand or developing going forward. But they got all of those people who, you know, bought the thing and. But it comes with resale rights as well, so you could sell your membership. Well, there's a marketplace for it, and they're selling for 12 or 13,000 now. Yeah. Which. Yeah. Scarcity. It's that build. There's a lot of. There's a lot of.

Dan: Nothing creates abundance like scarcity.

Dean: That's exactly right. Yeah. Yeah. But I thought, you know, of the two, that whole idea of, you know, the idea of having. Being able to support. Pick a winner. Like imagine if you're going to concerts or you're doing things to be able to have that digital token in your, in your thing. Something. Yeah. So I do see now this whole. That's how that whole, you know, the smart contract element of the NFTs is really what's going to be the, the big win, I think, out of all of it. Not so much. Not about the art first life. Yeah.

Dan: I was just pondering something because you know, I've been looking for the, you know, ever since I started Coach back in 89, I've been looking for the. What's the master app?

Dean: Yeah.

Dan: And so, you know, each of the tools that I create, you know, it's a new way to think about a particular entrepreneurial situation. You know, basically what the tools in Coach, and we have 340 copyrights now of the tools that are, you know, we're up to date with it. We've gone through a massive search of the files and everything just because we were involved with intellectual property as a, as a particular situation over the last couple of years. So we have about 340 of them and you can see that some of them are as far as the program goes, they're, they're a 1/4 tool and some of them are a whole year tool. You know, in other words, you would repeat it three or four times. And some of them take on sort of like permanent status like the Impact Builder, Moving Future Experience Transformer Strategy Circle. And the reason I'm on this line of thinking is the new tool that say is just about a year old, the Certainty Uncertain. I'm calling it Certainty Uncertainty Confidence. Okay. Seems to have a continual new set of uses that I'm being told about by the clients. They say, you know, I was in this situation and I was trying to hire someone. So the way I hired them was I did this is the possibility, you know, it's why it's important. There's a breakthrough, there's an advantage to it. That's the possibility. And then I wrote five things down that are certain about it and five things that are uncertain about it. And then the who, not hows, who would help out with that and then my insights down at the bottom. So it's one tool that seems to ask the user to use all sorts of dimensions of their brain and to actually for themselves think something through, but then be in a position immediately to explain to someone else what they're thinking. And it's probably the most contextual of all the tools where you're not just giving people content, you're giving them the why all these things are important about a particular situation or a particular possibility.

Dean: Yeah.

Dan: And what I'm thinking is that I'm looking, you know, I'm projecting into the future, you know, to when I'm age 100, it'll be just about 22 years from now. And I was saying, is there anything in the future that this wouldn't be a really useful way to start your thinking? About certain. And I couldn't get, I said no, it seems to me that it's, people will find new uses and that adds to the value of it because you can do videos of them explaining how they did it and then that's right at the center. And the reason I, I want this is John Farrell, who's our IP lawyer from Silicon Valley. He's, you know, very well established, very well well reputed IP lawyer. He was, you know, he was in the program for 13 years and he, it said, you know, he said what you're creating here, he said, from my standpoint, you're kind of creating an ecosystem of thinking to, you know, thinking tools. And he actually used that term that everything is connected to everything else. If you use one of them, they have connections. So all the 340 that we were talking about, you have, you know, connections in the 340 times 340. I don't know what that is, but it's a big number, you know, different connections and then you can have connections between three or four of them. So, you know, so there's probably. And what I'm thinking about is the possibility right now of applying for a patent with the certainty uncertainty. And you know, we've already got the copyright, so we've already got the foothold in the IP world. But then to go back and using the one column and every tool that we have, which is who, not how. That's the link between all the tools. They're all who, not how tools inside this master thing. But it seems to me that it would be very easy to turn some of that into smart contracts and turn the tools into NFTs.

Dean: I bet. I mean this is so, you know, I, I think that we're just scratching the surface of what these.

Dan: Well, I think my, my take on it will always be just scratching the surface.

Dean: Right, you're right, you're right, you're right, you're right. Huh? Yeah, no, you're absolutely right.

Dan: Because who knows what somebody's going to think up today. You know, you got 8 billion people and, and so, you know, is anybody going to think. Yeah, it's, I'm interested, I'm reading a really superb book on the cloud and it's called the Cloud Revolution by Mark Mills. I think I mentioned it last week,

Dean: I just got mine actually. Let me check right now.

Dan: Yeah, I think arrived yesterday.

Dean: Yeah.

Dan: And boy, oh boy, I mean he's really, he's really a great map maker. He's like mapping out a whole new territory.

Dean: A cartographer yeah, yeah.

Dan: He's a cartographer. Yeah, yeah. He doesn't have Cape Cod quite right. But, you know, you can kind of see where the major rivers are, you know.

Dean: Right.

Dan: Yeah, yeah. He doesn't have celebration mapped out yet, but he's got, you know, he's got Daytona beach and he's got Palm Beach. You can see where Palm beach and St. Augustine, you know, going to be.

Dean: Yeah, you can see the edges.

Dan: Yeah, you see the edges. But the thing that he says is this is the first time that humans are dealing with someone, something that is unlimited.

Dean: Yes.

Dan: And it's information. He said information is unlimited because the moment you take two pieces of information and put them together, you automatically create a, you know, a third information. And he said the economy is always driven by the thing that's on that seems closest to unlimited and utterly cheap, you know, if. And anybody can do it. So he said, anybody can do this.

Dean: So I think that, wow, look at this. I got mine. This is a. You get your money's worth with the words in this book.

Dan: You do. You really do.

Dean: This is value.

Dan: I mean, okay, so. So kind of, you know, page through it and picked a point in the book that if he hadn't included the other part, you would have felt short changed.

Dean: Right, Exactly. This is looking mine. There looks like there's something embedded inside of mine here. We'll secret something in here, maybe, or it could be just a watermark. But.

Dan: Yeah.

Dean: Yeah, this is. This is something.

Dan: It sounds to me like you have a mainline version of it, a mainland version of it.

Dean: I do both. I do that because there's nothing I like more than to, you know, dig into. I like to mark the whole thing out, too. Yeah, that's exactly right. That's. You can't, like, skim. You can't get a sense of the weightiness of a book in on Kindle like you. You look at this. I can. I like to. You know, when you're approaching the territory, it's like you get to see it from 30,000 square feet. You're up on a hill, and I can kind of scan. I would like to check out this valley here and. Yeah.

Dan: Land. Land ahoy.

Dean: Are you a reader who starts on page one and reads through, or are you.

Dan: I do that with. I do that with fiction. I do that with fiction because the other one I do backwards nonfiction. I start with the conclusion.

Dean: Okay. Yeah. Then you know where you're coming.

Dan: Well, my experience is that there's a kind of an urgency and a desperation that authors have when they get to the conclusion that if the reader hasn't gotten the point of the book before this, this is their last chance to actually tell the reader what this is all about. Okay. And so I find the conclusion is like. The conclusion in a nonfiction book is like the opening chapter of a fiction book. Okay. And that is that in a fiction book, you. He gives a setting, and if the setting is really good, you're kind of into the very quickly, the plot, what's going to be discovered in the story. You know, there's, you know, and everything like that. And you keep reading until you find out if the promise that's there in the first two or three pages is actually fulfilled. And the great books, of course, are. They're very, you know, they're extraordinarily good. With nonfiction book. Nonfiction books, there's a thing that the author wants you to grasp by the end of the book that tells you why there's a beginning of the book.

Dean: Gotcha. Yeah.

Dan: And so the mystery in the mystery that's hatched in fiction starts right at the beginning of the book. But if you start with the conclusion, you'll say, wow, I wonder how he got to this. I wonder how he got to this conclusion. I wonder how, you know, he proved this and everything else. So then you begin the process of going a chapter before the conclusion. And I read that, and I'm still curious, you know. And so the whole point is that I don't trust any writer's ability in the nonfiction world to give me the information in the order that I appreciate it. So I start in the back and read for. I essentially read backwards. I start at the back, and I read backwards. Okay, that's.

Dean: Yeah, that's good. Well, chapter 21 seems pretty hopeful. Health. The future won't be like Star Trek. It'll be better. Yeah, that's good. All right. Yeah, this is going to be good. So he's really showing how it's affecting all the different.

Dan: Well, he's really laying out. He's giving you a lay of the land, you know, that's what I really liked about it. Yeah, I've really enjoyed his previous books. I've read two previous books by him, and he's someone that Alex Epstein talks to a lot about energy.

Dean: Okay.

Dan: And he said it's there. He said, if you look at the world and who is better off than other people and countries that are better off than other people, the best countries are the ones who waste the most energy.

Dean: The best countries are the ones who waste the most energy.

Dan: Yeah, because they use energy to produce higher levels of energy. So.

Dean: Oh, yeah.

Dan: And he says that laser are the prime example. He said, you can't believe the immense amount of waste of energy to get to the point where you can put, you know, you can put these electrons and they're straight and you could have a straight line shot of energy. And he says, and he said, no matter what it costs to get that energy, it seems like waste. It seems like waste to most people. Why are you wasting all that energy to get a laser? He says, because what we can do with lasers pays for all the waste.

Dean: Right. Wow. See, this is the kind of. So he's kind of a philosopher in a way, then.

Dan: Yeah, like that.

Dean: Yeah, that's what I like about the way these things come at, like a philosophical approach to.

Dan: Well, you know, he's fundamentally saying probably in the next 10 years, he said, we won't recognize the. What I get from the book so far. And I meant, you know, maybe by Kindle standards, that might be 10% into the book right now.

Dean: Okay. Yeah.

Dan: And. But what he's saying that it's being written, you know, this book just came out about three weeks ago. And what he seems to be saying is that when we get to the 20, 30 mark or, you know, 10 years down the road and we look back, we won't recognize the world that we left.

Dean: Yeah, that's what I think is. That's what I think that whole. That was where that insufficiently bullish term came from, this idea of that if we're, you know, you're sick of hearing about NFTs and blockchain and the Cloud and Metaverse and all that stuff. You're sick of hearing about it now. You know, you may as well cover your ears for the next 10 years because it's going to be what the world is in 10 years.

Dan: Yeah, yeah, yeah. And so, but here's the thing about it, is that what he's suggesting is because of the. The way we can combine information now and the way we can transmit information, he said that everybody is going to have the capability to be just kind of about their own business with it. In other words, we're getting to the point that there'll be so much capability available for you that you just pick some of the capability and use it for your own purposes. You know, you just. And it's not like there's going to be this great, you know, this great surging of the global mind in unity. It's just the opposite. Everything's going to Be totally. Everything's going to be endlessly diverse and. But it's held together by the platforms, it's held together by the, you know, it's held together by the networks and everything like that. So no problems. You know, the furnace will have sensors in it and it'll make decisions on its own. It'll notice when it's getting a little bit too cool and it'll warm things up. So, you know, the. Everything around you will be thinking, yeah,

Dean: well, I think that's true. Like I saw about another thing this morning about that. These blood sugar monitors and the things how. But now that's just the tip of the iceberg of that. That, you know, imagine measuring that but also measuring, you know, the moment a cancer cell metastasizes or is birthed and that gets alerted right away. All of these things that once it becomes more capable of, you know, the diagnostic with the information.

Dan: Yeah, yeah. I mean on the trip, with the trip with Peter Diamandis where we had the breakthrough medicine, breakthrough science presented to us that there's a new cancer that you just take, you know, one blood draw and you know, you just fill up one tube and you send it in and within 24 hours it completely gives you a complete sense is there anything in your body that shouldn't be there.

Dean: Right.

Dan: And then it immediately alerts you where it is, what it is and where it is.

Dean: It's. It's wild. Yeah.

Dan: You know what? You know what? It'll be boring.

Dean: Yeah. I mean we'll just take it like as normal. Yeah, exactly.

Dan: Well, well, I haven't had too many exciting in depth discussions recently this year certainly about electricity. The fact that electricity is available.

Dean: Right.

Dan: I find that kind of boring. Actually. Actually I'm totally excited about. I have an infinite sense of gratitude about electricity.

Dean: Yes, exactly.

Dan: I'm a fan of electricity. I've done, I've been without, I've been with definitely I favor with.

Dean: I still can't get over like you think about. We think that 20, 30, you know, that everything's going to be, you know, sort of more fully evolved of what we're, what we've kind of reached to here because it's been a pretty big change in the last 10 years that you have to imagine if it advances as much in this coming 10 years or eight years remaining in the decade here, you know, who knows what. But I can't help but look back at, you know, when you look at the timeline of stuff. How settled. That's a good word. I'm gonna, I Think use to describe the period from 1950 to 1985 as a pretty settled period of growth without a lot of like earth shaking innovation. Do you think? And yeah, the way that we all, you know. Yeah. That they're compared to the. It feels like if you look back at the big things, the most innovative period of time that was like game shifting was from in the 1850s, you know.

Dan: Yeah. 1800 to 1900.

Dean: That 50 years seemed to be the most like revolution changing period of time

Dan: compared to what happened, you know. Yeah, I think that the, you know, it's the way to compare it is what you didn't have and then you did have it, you know, I mean. But I put together a little thesis. It could be a book someday. But the. I have the. I have two sets of them. I have how what changed the US the most since I've been born.

Dean: This is your observation.

Dan: Just my own. It's just my own thing that I was putting together. But it seems to me that there were four things if you look what the US Was right at the end of the Second World War and what really changed. And then the first one, I have four things. And the first one was the GI Bill that was provided to the 12 million people who served in the military when they came back. And there's two things. They got, yeah, they got college education and they. The really good mortgages. Okay. The next one was the Interstate Highway System which. And this, you know, went on for before it really got the lower 48 completely linked up. It was about, you know, 35, 40 year period where you could drive the Interstate highway system to the most important city in any state in the lower 48. Okay. And the next one was air conditioning which suddenly made the south and the southwest of the United States a place where you could habitable. You could habitable and you could have industry there. And then the fourth one was the network television which really, you know, really. So if you combine network television with air conditioning and the Interstate Highway System and the GI Bill, those four were multipliers that multiplied each other and they each strengthened the other, they each took advantage of the other.

Dean: And they were all available in 1950. Right. That's the.

Dan: In 1950, 1957, all of those things.

Dean: But then if we just. That's a really good way of looking, drawing the line saying, okay, we didn't have all those things up to 1950 yet. 1950 we had them. Now what did we add? What did we add to that between 1950 and 1985, what did we add in that 35 year period, that would be as much of a game changer compared to the just the furthering and development of that foundation that was laid prior to 1950.

Dan: I can think of two that really had extraordinary impact. One was FM radio and the other one was cable television.

Dean: I think both of those, Dan, in fairness, are derivatives. Both of those are furtherance of, you know, if you go from prior to 1950, we didn't have radio. That was just an advancement of radio. FM radio, that's a add on, that's a furtherance of it. Just like what, you know, the other network television is an advancement of the core thing, which is television. And this is what I'm wondering now, like comparatively going forward from 2030, if we say like in this last flurry of things that all the things that we've developed are going to be manifested there then where

Dan: I thought it's very, it's very interesting. Mark Mills says that what's going to surprise most people about the go forward with the cloud is actually in the material world. He says we're now going to use science empowered by, you know, artificial intelligence and other things, of creating entirely new materials way beyond the chart of period. He said this is going to be the great material age here. And he says, and, and he said we will, he says we'll create substances that are flexible like rubber, but are stronger than steel, you know. And he said any kind of material you want. And he gives an interesting thing that I found striking. He said when the first microchips were created in the form, you know, that we think of the microchip, you know, it's a little square and it's got all sorts. Yeah, you know. Yeah, intricate. He said it used seven materials from the periodic chart. You know, there's. And he said the new ones use 73 materials from the period. Yeah, yeah. And where silicon was the big thing, now silicon is one of the big, one of the things. There's lots of other stuff that's really there. And he, you know, like cars. He said Everybody talks about EVs. He says all cars are EVs, not just the ones with the batteries. But he said that, you know, probably the average car is 400 pounds lighter simply because mechanical parts have done, you know, a car's got 100 chips in it, you know. Right, exactly. Yeah, yeah. And so he said everything is taking on this form where it's filled up more and more with information, sensor, you know, sensors and processors of information and everything's connected to, you know, to you

Dean: know, to the word I saw in the book that was. I think what you're referring to is he said, from dematerializing to rematerializing, that's essentially gone to removing everything. And now it. What you're describing is rematerializing.

Dan: Yeah, it's very interesting. And I thought this was a note for a noteworthy event. But yes, on Friday, Intel, Intel Corporation said that they're going to build the biggest chip factory in the world just outside of Columbus, Ohio.

Dean: Oh, wow.

Dan: So I found that striking. I found that very striking, you know, because virtually all the chip factories that we think about as being important are on the Pacific Rim. That's either on the west coast of the United States, you know, Southeast Asia, all the chip factors. Columbus, Ohio is like Mid America. I mean, this is the beginning of Mid America, and there's going to be the biggest chip factory in the world just by square footage of the chip factory. And they were saying that there's a solidity to the population in Columbus that they don't find another, especially on the West Coast. They said, yeah, you can't. It's too disruptive politically and socially and culturally. We can't put up with that. This, you know, this is something that you amortize over like 25, 30 years, you know, and he says they're real solid. They got real solid values. And, you know, they have. Ohio State has 10,000 students, which is about 15 miles away from this place. Ohio State has 10,000 students in their engineering school. You know, so, you know, and so I've said, you know, and I remember Peter Zion said, you know, what's going to happen is that the US Is going to bring back vital and, you know, manufacturing right back to the United States. But it's going to fill in the middle of the United States, the Great Plains, you know, the Midwest. He said, it isn't going to be on the West Coast. It's not going to be on the East Coast. It's going to be. It's going to be because the real estate is, you know, the real estate is cheap and the taxes are low.

Dean: So.

Dan: So anyway, that just struck me. That just struck me as I said, you know, real and. Well, I'm from Ohio. You know, I'm. I grew up about 100, 120 miles north of where they're talking about.

Dean: Right.

Dan: And, you know, just kind of down to earth, you know, Ohio. Yes, or down to earth, people. And what it tells you now is that's no longer. No longer has shock value, building facility like that there's no, you know, this is the future. No, this is. Yeah, this is the present, actually. You know,

Dean: that's true.

Dan: Yeah.

Dean: You know, I'm curious. I was going to say I'm curious. You mentioned network television as one of the big things. How did you see that? How do you see that as, you know, be having the big impact your. Prior to 1985?

Dan: Well, first of all, in 1950, hardly anyone had television sets.

Dean: Yeah.

Dan: And by 1960, everybody had television sets because of the networks, the three net. I mean, NBC was the first. They had television in the 30s, you know, but it was, you know, it was if you lived within about 10 miles, you know, 10 miles of the place, like in New York City, you would get television, but there was no television. I mean, nobody had television.

Dean: Right.

Dan: And. Yeah. And. But all of a sudden, by 1960, everybody had a television.

Dean: Yeah.

Dan: The reason, I think that FM radio was created in the 1930s, but RCA, I think RCA Radio Corporation of America created FM radio, but it was owned by NBC. And NBC had a real. They had a Costa coast iron grip on radio. And they thought that the quality of FM was so much greater than. Than am, because you got a storm out outside, it doesn't really matter. FM sounds good, right?

Dean: Right.

Dan: And. And why I think it was such a big thing is that it created the polarization between political polarization that we're involved in right now. And I think it also, I think cable television also created the polarization because up until then, the networks kind of agreed with each other. Everybody, you know, everybody got the same messages on radio. Everybody got the same messages on tv. But once you get fm, it was the left that went to fm. So if you go to any major city, there's two or three major, two or three major FM stations that are usually based in universities. They're. They're in the universities and they're, you know, they're the intellectuals. It's for the intellectuals. You'll have a jazz station, you'll have a classical music station, you'll have npr, you know, and there's two public radio. There's NPR and there's another one. But they're the thoughtful people, the educated people. FM is for that. And they vacated am. And who picked it up? It was the country hicks that picked up on AM radio, and it was the evangelist, you know, the religious evangelist picked up. So it was the working class. AM became the working class. Rush Limbaugh. Rush Limbaugh was the great. All those talk radio became. Yeah, Jock radio. Yeah. Shock Radio, really right now, you know, and everything. So that's what FM did. And the cable television just fragmented every area of, you know, every. Everything. The cable just. I mean, you. You know, you could just have these very specialized stations. You know, you didn't have overview kind of stations. I mean, Walter Cronkite, you know, was. We still remember Cronkite because he was the central broadcaster when Neil Armstrong stepped on the moon. And I remember Walter Cronkite just looking at the camera and just sort of shaking his head. You know, I just.

Dean: Wow.

Dan: You know, like that everybody, you know, everybody. We were there when Walter Cronkite. And the other thing was the 1968. In the fall of 19 or spring of 1968 was the famous Tet offensive in Vietnam, which was broadcast and described by the New York Times, Life magazine, Time magazine, and the network broadcasters that the US had failed the war. We were losing the war, when in fact, it was just the opposite. It was a wipeout, that battle, that the Viet Cong were actually destroyed as an active fighting force. And Walter Cronkite said, we're losing the war. And Lyndon Johnson, who was president, he said, if I've lost Walter Cronkite, I've lost the country.

Dean: Oh, wow.

Dan: But there's no. There's nobody on television if he says something that has that kind of impact.

Dean: He was the last.

Dan: Yeah, that his generation. I mean, there were.

Dean: Yeah.

Dan: Huntley and Brinkley. Huntley and Brinkley, you know.

Dean: Yeah.

Dan: You had all these people and that. That was the end of it, you

Dean: know, but now you no longer had a. You know, I think we're at that stage now, though, Dan, where when Jimmy Donaldson says something, a whole generation listens. And when Addison Rae says something, a whole generation listen. Now, you don't know, maybe it's very clearly.

Dan: It's not my generation.

Dean: I was just gonna say, but Jimmy Donaldson is Mr. Beast. Oh, so Mr. Beast has the voice of, you know, 70 million people, but there's probably nobody who's had that reach since Walter Cronkite now, which is really an interesting thing, if you take this idea that YouTube, Facebook, tick tock and Twitter are. Instagram are the big. Abc, NBC, cbs. They're the biggest homogenous tubes that everybody is, you know, getting their exposure from. They're both shouting out and observing, you know. Yeah, it's. It's a really. It's a really interesting thing, that. That kind of. Yeah. I wonder where.

Dan: I can tell you who. I think, you know, at the level of, you know, Political doc right now. Yeah. The person who has the greatest influence right now is Joe Rogan.

Dean: Huh? Absolutely. And there's an example of it. Exactly. That, you know, on Spotify podcast. Yeah.

Dan: I mean, he's got 11. He's got 11 million, which in the podcast world is amazing. And the reason is. It's amazing is that podcasts are forever.

Dean: Yes.

Dan: Yeah. So he's got 11 million that download each episode.

Dean: Yeah.

Dan: Okay. But when someone just discovers Joe Rogan, they discover his previous 200 podcasts.

Dean: Yeah.

Dan: You know, they're all brand new. They're all brand new. You know, it's, you know, something that he might have done 10 years ago is brand new to the listener.

Dean: Yeah. That's the truth. You know what? It's very. Yes. That's a very good thing. Every.

Dan: I mean, you're, you're, you know, you're. I love marketing with you and Joe.

Dean: Yeah.

Dan: I bet there's. Bet there's young people today who are just discovering. I love marketing. And they said, you can't believe it. You can't believe it. There's 280 of them. Or, you know, whatever the number is. I don't know.

Dean: Yeah, yeah.

Dan: 380 of them.

Dean: More. Yeah.

Dan: I mean. Yeah, yeah. I mean, if. If you binge without eating, you die on the fourth day, you know, what

Dean: a treasure trove, right? Yeah. I mean, that whole. That whole thing, it's so.

Dan: And that'll be. Doctor. There'll be doctoral thesis on this someday, you know, that, like, you know, the, you know, these two individuals talking about

Dean: marketing thing, that's the great thing about the grand, you know, archive of everything. We're in hd. Everything is captured, you know, I mean, everything of note, of significance is captured in digital form some way and uploaded into the public record, you know, accessible like that. It's such a. Yeah. If only there were some way we could, you know, increase our available attention units to be able to consume the stuff. That would be something. But it is. You know, my first thought, Dan, when I held that book in my hand, was thinking to myself, it's so unlikely that I'm going to be able to read all of this. Like, it's interesting, right? Like, my stamina for that kind of.

Dan: But read the. Read the conclusion and decide whether you're gonna. You're gonna read the chapter.

Dean: Oh, I'm definitely gonna read. I'm gonna get a good sense of it. But, you know, 30 years ago, I

Dan: would read the conclusion. I would read the conclusion and then just look through the chapters and Pick the next chapter. That seems interesting. Yeah.

Dean: I was looking at perfectly. It's perfectly set up for that because it's basically chapter after chapter of his commentary on how it's going to affect all kinds of different industries.

Dan: I think he's deep thinker about these things. I mean, when you think about the. The book that put a lot of people on the road to this was in some future shock, Alvin Toffler and that. But Alvin Topler knew nothing. I mean, he wasn't a scientist or anything. He was. Yeah. He was basically a journalist. Mark Mills really knows this stuff. I mean, he's in his 60s and I bet he's been deeply immersed in this stuff for 40 years. You know, I mean, what's his background? Well, he is a. You know, I mean, he is someone who's. He's been a commentator on energy has been his big thing. You know, how energy gets produced and that, you know, takes you into. You know, it takes you. It takes a lot. You know, it's kind of funny. I was just reading. There's these little statistics that just pop out. But he said they. They now have cameras that can take 12. See if I get the number right here. 10 trillion photographs a second. Images a second. 10 trillion.

Dean: Crazy.

Dan: And he says we can actually photograph chemical chemicals merging with each other. And he says we can watch it for minutes and hours watching a chemical, you know, reaction and everything else. And you know, wow. It's amazing. I think that they can now get. Break up one molecule, blood. They can break it down. They can break it down into a trillion different parts and see what's making up that. But. And you know, it's all measure. You know, it's all what you can see. It's the tools for measurement that drive progress.

Dean: Huh. This is pretty amazing.

Dan: Yeah.

Dean: Interesting. May you live in interesting times. Is that. Yeah.

Dan: Yeah. But someone else said live longer. Live long and prosper.

Dean: That's right. I like that one better. Let's adopt that. Yeah.

Dan: Yeah. I'm not sure about interesting. What's he mean by that? You know, I mean.

Dean: Right. Yeah.

Dan: It's actually a curse. It's actually a curse in China. Yeah. It's not saying hope, hope it goes well.

Dean: Right?

Dan: Exactly like that. But Spock with live long and prosper, you know, that's. You're wishing someone. Well, I get behind that.

Dean: Yeah. Yeah. I can get behind that. That's good.

Dan: Alrighty.

Dean: Well, Dan, I are never endingly interesting to me. I enjoy these conversations.

Dan: Well, there's no end to it. I mean, I guess that's never ending means. But what's happening between us since the very beginning kind of indicates how things are going to go in the future. It's just the next thing that you get to, you know.

Dean: Yes.

Dan: There's always the next thing, you know. Yeah.

Dean: Sitting on the train. You just need to sit on the train and keep your eyes peeled because we're in the middle of it. I mean, you know, like the Hamilton. You look around how lucky we are to be alive right now. I mean, this is amazing. Things are happening. We've got a seat on the train. We just keep our eyes open and we'll talk at the next stop, you know.

Dan: Yeah.

Dean: Did you see that?

Dan: Which. Yeah. So next, next week it'll be one o' clock your time. Okay, I can, I'll be checking in at 10 o' clock San Diego time, so.

Dean: Okay, perfect. Yeah.

Dan: All right. I'm going to take an airplane, I'm going to take one of them, their airplane flight.

Dean: I saw that. I also saw we've moved free zone to.

Dan: Yeah, I mean we had three people signed up for. We had three people signed up for her, you know, they have to phone the hotel, you know, and. Yeah, and you get that. And three people had phoned the hotel. So we're saying there's still uncertainty sending a message.

Dean: Yeah,

Dan: yeah. It's like Sherlock Holmes. Sherlock Holmes. Now it wasn't the Hound of the Baskerville, it was another one. But he said, watson, I draw your attention to the incidents of the dog barking in the night. And Watson said, there wasn't any dog barking in the night. And Holmes says, exactly, exactly. The dog knew the assassin. The dog knew the assassin, otherwise he would have burped.

Dean: That's true.

Dan: Yeah. Okay.

Dean: That's something. Okay, I'll talk to you next week.

Dan: Okay, bye.