Be a Market Maker

Dean: Welcome to Cloudlandia. Well, well, well. Welcome to Cloudlandia.

Dan: Welcome to special. Yeah. Yes. And absent absence keenly experienced.

Dean: That's true. Two weeks. Two weeks that we. Two weeks in a row we worked together and now here we are.

Dan: There we are. Yes.

Dean: How has your. Where were we? Oh, hello.

Dan: Hello. Yeah, we were. The Chinese sensors are just checking out our line.

Dean: Is that what it was? Okay. Can you hear me?

Dan: Okay, just to make sure. Just to make sure. Yeah. I was reading yesterday this is a, you know, a very fast changing world. So some Chinese students have experimented and actually created garments which make you invisible to surveillance cameras.

Dean: Unbelievable. I love that. Yeah, yeah.

Dan: It's like a Harry Potter. The invisibility.

Dean: The invisibility, yeah.

Dan: And so during the day it distorts so they can't see who it actually it is during daylight hours and during nighttime they can pick up the. Their heat. They can't pick up their infrared image. So.

Dean: Wow.

Dan: Just shows you, just shows you

Dean: all

Dan: the breakthroughs with Moore's Law that Newton's law still rules supreme. Newton's third law is for every action there's an opposite and equal reaction. Try to surveil anyone and somebody will figure out how to go invisible.

Dean: Center surveillance. If it's good enough for stealth bombers, we can figure out how to stealth. Stealth students.

Dan: Stealth humans.

Dean: Stealth humans, that's right.

Dan: Yeah.

Dean: Yeah.

Dan: I've got, I've got something new for you that I think you might want to check out.

Dean: Okay. I like all. That's why I. These conversations.

Dan: And there are three of them within probably 40 minutes of where you are situated. Okay.

Dean: So.

Dan: And I'll give you. I'll give you the GPS location. I saw this on my trip with Peter. Deal. This is the longevity deep dive. Longevity trip that Peter does.

Dean: Yeah, yeah.

Dan: In August and September every year. So one year it's on the West Coast, San Francisco and San Diego. And this year it will be on the East Coast, Boston and New York. And what he brings forward. And people come and present breakthroughs in. They don't use word longevity anymore because it's just impossible to measure what they do. It's regenerative medicine that.

Dean: Okay, so backwards.

Dan: Yeah, go backwards. And the age reversal is really the goal that you're actually regenerating your cells in such a way that, for example, I'm 78, I have cells that are, you know, increasing number of cells that are, when measured, peg me as a 65 year old, in some cases a 50 year old, certain cells. And you can identify what these are. And you can target them anyway. So that's the general purpose of Peter's trips. But two innovators, entrepreneurial innovators, presented some exercise equipment which is called osteostron. So it's two words to get their bunch together. But the osteo, which means bone, strawn and strong, they're right together. And this is the name of their gems. So they have these gems and they have four machines which only require you to be on them for 10 seconds of maximum exertion. So you do one, and that exercises certain parts of your body, but for only 10 seconds. And then you get a score. You get a score, and then you hop off and there's a coach who takes you from machine to machine and you're there by yourself. Which we were there yesterday afternoon. I was finished all four exercises. Getting on, getting off, doing the exercise, getting on, getting off. Four times. It took me two and a half minutes to finish this week's exercise routine.

Dean: Okay, wow.

Dan: I've been doing that for. I've been doing it for six weeks. I've had five.

Dean: You go once a week for six

Dan: weeks, once a week. And they won't let you do it sooner than once a week because the. If you do it sooner, you interfere with the progress you made last time. And, And. But the first one I went to, this was back in. This would be back in October. I. Five days after I did the first session, I suddenly regained coordination and balance that I had not experienced, I think, probably for 15 or 20 years.

Dean: Wow. Okay.

Dan: My sense of balance and coordination, you know, just doing normal daily things like up and down stairs, getting in and out of the car, you know, getting out of the bathtub, you know, just normal things that you do. And all of a sudden, these were smooth, they were easy, they were without effort, these moves. And that's. That has sustained itself and improved over the next month and a half. Almost month and a half, I've been going. But the other thing is.

Dean: Oh, that's what happened the first time that you did it.

Dan: That five days after it happened, I regained all this balance. And it's gotten better. It's gotten better. And the other thing is that I feel stronger. And so what it does. The four exercises together have the combined effect, feigning and coordinating and integrating your bones, your muscles, your ligaments, and your cartilage. So you're operating as a single system again and.

Dean: Yep.

Dan: So pretty cool.

Dean: Wow. I mean, that's. That's quite a statement. I mean, that's from someone. How did you feel that it affected your knee. I know you were having knee issues.

Dan: Well, what I discovered is that the pain was not the knee. The pain was the out of balance muscles that were trying to protect the knee, which were getting more and more painful. But the pain's been gone now for four weeks. I've had no pain with a knee for four weeks.

Dean: Wow, that's amazing, Dan. That's awesome. Where's your closest.

Dan: Yeah, it's about within the metropolitan area of Toronto. It's almost like taking a car trip to Florida. That's how far away it is.

Dean: Right.

Dan: Halfway to Georgia, halfway to Georgetown. Halfway to Georgia.

Dean: Oh, my goodness.

Dan: Okay, so it's up at. It's at Highway 7 and Weston Road where we have to go. It's the only one in Toronto. So anyway, so you know, we.

Dean: So you have one in your basement.

Dan: They don't allow you to have them for personal use because you really do need to. You really do need a trainer to make sure that you're situated at least this stage of their development. At this stage of their development. But I looked at Celebration and then I found three of them and one of them's in Lake St. Mary's Lake St. Mary. And one's in winter, Spring, and another one. It's a. Odd name. Here, let me check it here. Tusca Willa.

Dean: Tusca Willa. How do you spell that?

Dan: Yeah. T, U, S, K, A Willa. W, I, L, A, Willa.

Dean: Okay.

Dan: Yeah. So these are three. Not. I don't think it's winter here. Let me see. Yeah, I'm just looking at Winter Springs. That's one of them.

Dean: Okay. Yeah, yeah.

Dan: Lake Mary. I think it's Lake Mary, not Lake St. Mary.

Dean: Well, that's right over there.

Dan: And they're all. They all sit above or they all sit above Orlando.

Dean: Okay. Yeah. Nice.

Dan: Yeah. One of them is. One of them is 30 minutes and the other two are 40 minutes by car.

Dean: Okay, well, there we go.

Dan: Anyway, yeah, so I thought you might. I thought you might be interested and just go to Osteostron in Florida. You'll get all their website information and everything.

Dean: I love it. That's great.

Dan: And they're all. They're all over the US they have about 150. It's a franchise operation and they have about. They're growing 150 of them in the US and they're growing really quickly. And you know, Chicago, where we're living, when we go there, it's about 20 minutes away. When we were in Scottsdale is about 20 minutes away. So I think in major sort of metropolitan areas, they have them. I mean, you're pretty close. But Toronto, there's just. There's only two in Canada and one of them is here in Toronto. So they haven't. They haven't really been ambitious up here.

Dean: Right.

Dan: And. Yeah, but they're really.

Dean: It's.

Dan: So I've had about five clients now who have gone and they all report the same thing. They're amazed at the impact. So. Yeah, well, I will report back.

Dean: Yeah, exactly. And so what's their model? Is it a.

Dan: The model is that. It's all based. It's all based.

Dean: Yeah.

Dan: So we signed up for a year because we knew we were going to do it. And we met the owners at. On Peter's trip, we met and talked to them and, you know, they, you know, two of them and they, you know, they explained the science behind it and, you know, we're 9 and 10. Quick starts. We're the biggest suckers in the world.

Dean: Exactly. Yeah. Yeah. I love it.

Dan: Well, when you're a 10.

Dean: Here we go. The m. Listen, I think I'm. I think I'm onto something. As you've always said, your favorite clients are slow learners with money. But I think the reality is it's quick stuff.

Dan: But I think they take fast action. They take fast action. They take fast action. Fast action. Slow learners with lots of cash.

Dean: I like it. Okay, there you go. That's funny. Well, I'll definitely. I'll definitely go check that out.

Dan: Yeah. And one of the things they give you when you sign up, the first one is free. They just let you check it out to see if you're interested or not. And then. But if you sign up, they give you a fob that goes on your keychain when you come in every time. Your fob has all the records of your previous visits.

Dean: Okay. Yeah.

Dan: And so they show you what. And they have it on a curve. They show you from exercise to exercise, how high you got. So it's. You're actually lifting more that 10 seconds, like with your feet. That's the one I've done the best. It's like a thing, you know, where you push with your feet. You know, it's. The resistance is against that legs.

Dean: And so how are you. Yeah, how are you experiencing it? What. These are a couple of the moves. And what the. Do you feel like. You say 10 seconds, but 10 seconds of like full exertion on something.

Dan: Do you feel exertion like you've had a workout after? Yeah, yeah. You do. You Do. I mean, when you walk out of the building, you very definitely feel like you've just done a workout, you know, and you got a. Definitely. There's an endorphin hit. And so you've had an anaero.

Dean: Anaerobic load. Kind of. You're.

Dan: Yeah. Not sore. You feel the opposite of sore, but you feel. You feel charged up. You feel charged. Very definitely charged up.

Dean: Yeah.

Dan: And you sleep. I notice there's a sleep impact that night. So we were in Chicago. We flew from Chicago to. To Pearson and then we just got our limo and the limo took us right to the, you know, right to the studio. And we were in there now, right? Yeah, yeah, 20 minutes. 20 minutes. And then we came home. Yeah. So it was really cool, but it really shows you really smart stuff, you know, using electronics, using digital. Yeah, you know it. And you know, one of the things, if you don't want to get totally bewildered, confused and lost in the digital world, it has to start with you knowing what you want and what you're looking for. Otherwise you'll find everything.

Dean: I agree that I was. It's funny that you say it like that because I was thinking about, you know, Cloudlandia and there's been a couple of, you know, kind of big developments over the last few weeks here that you've probably noticed the bigger presence now of these on all fronts, like the AI, visual AI, where you can, you know, create descriptive art. So you just describe something and it creates these amazing, you know, things. And a lot of people are adapting their profiles now. Like it creates you ads in this style or this thing. So it's pretty. The level of what you can do visually is amazing then.

Dan: Yeah, so right now

Dean: you go ahead, say that then. Writing is the next level of this. Where Luba was showing me one of the AI things that you can just say she did, she said, write an article about. Write about Dean Jackson's 9 more D mail. And it wrote this like, you know, few paragraphs of explaining what the nine word email is and how popular and you know, just based on what's out there in the Internet about the nine word email. And she said, you know, write a marketing, you know, email in the style of Dean Jackson. And it wrote, you know, this like 3.3 point thing that was. I could have written it, you know, it was really impressive. And then to top it off, I went, you.

Dan: You could have. You could have written it.

Dean: Could have. Did you write it? That's right.

Dan: Everybody's 10 waiting for the. They're waiting for the, you know, the breakthrough here or. But you're not telling.

Dean: Yeah. No.

Dan: Right. Dean, you're not telling, are you?

Dean: I'm not telling.

Dan: Then you know, you know about that. You know about the capability, but you're not letting them.

Dean: Right.

Dan: Ability.

Dean: Yeah. Yeah. And I've been, you know, that I'm luckily poised for it because I've been using AI for years. You know, I call it actual intelligence. Real people to do, you know, that's what. Who, not how.

Dan: Yeah, I've been using that. I've been using. Yeah. I've been using network intelligence for quite a long time.

Dean: Yeah.

Dan: In other words, other. Other people. Do I call that other people doing the work? You know. Yeah.

Dean: Well, that was it.

Dan: You know, my work. I mean my little books. I've got a writer who. Sister, brother team who take my outlines plus transcripts of my interviews with Shannon Waller and they produce four pages that sound just like Dan. So I love it.

Dean: Right. And then you've got a. You've got a, you know, a mainstream author who. With Ben in Ben Hardy, that takes. Writes big books with your work, which is.

Dan: Yeah. And what we do there is Ben. Ben a lot of times. So the third one is off to the publisher. Publisher. So that was about three weeks ago. We went final draft and. But during the time of Ben's writing it, we had, I would say easily a dozen pretty in depth zoom calls where he just, you know, would ask me to go a little bit deeper into my understanding. Then he would transcribe that and that. And yeah, so much smoother this time. Each of the books has been easier because he's getting. And the other thing is he brought in an editor this time right at the end, finishing editor before he sent, before he sent it off. And we went halfway, we went half dibson and Big contributes, you know, contributes to the product. So we're happy. Yeah.

Dean: Oh, that's great.

Dan: One thing we're going to do this time, we're going to do it. Do you know someone by the name of Mark La Chance?

Dean: The name sounds familiar.

Dan: He's a. He. He knows you. I mean he's been present.

Dean: Familiar.

Dan: Yeah. I started with coach 10 times program. I think. I think actually he started in signature probably 10, 12 years ago and he, I think he was a sports agent at that time and he had two brothers who were longtime players in the National Hockey League. And, and so. And he was, he said I was the brother who couldn't skate and couldn't shoot. So he said I'm a sports agent. And but sometime in the interim he was in program, he was out of the program. And during his out years he got involved with digital. And then he now has a 300 person TikTok company creating TikTok. TikTok pieces for people and w. I'll talk about that. But I have decided to go into the TikTok world and since I'm somewhat aware of world affairs, there's a very good chance that TikTok will not be available in the United states within next 12 months, I would say, you know, and they've already banned it and nobody with a government phone can use it now some of the states are banning it. So it's. But Amazon and YouTube already have the replacement service. So when I. When he suggested that I might do this, I said, do you have a plan B? And he said, all right, yeah, I've got a plan B and a plan C. He says, but he said YouTube's already got it worked out. Was short.

Dean: Yeah, YouTube short. And Instagram short stories and Facebook reels. There's lots of distribution for that short content about it.

Dan: I love that short content. Yeah. Anyway, so. So anyway, that kind of tell. I mean, just because we're in. When you go into Cloudlandia on one subject, you can bring up any other subject because they're all connected to each other. I agree with you. That's why I cut off your very good explanation of your AI writing software. But now you can go back.

Dean: This was the best. Yes. Okay, so here's the other is. The next thing is I went to a website called Character AI where you can have conversations with different characters. So you can have a chat with Plato or Socrates or Elon Musk or anybody. They've got a whole list of them and it.

Dan: Jackson, you know.

Dean: Yeah, that's. So there. You get ahead of me. But that's where I was going. But it was interesting. I had a nice little chat with Socrates and I suggested. So you select Socrates as the person you want to chat with or the character you want to chat with. And it pops up a little chat window and it says Socrates. I was a Greek philosopher from Athens, was born in 470 BC. I'm the founder of Western philosophy. State an opinion and we'll use the Socratic method to test its validity. So I said to Socrates, what do people mean when they say, imagine if you applied yourself? And Socrates replied, dan, like, I hope you're sitting down because this is just like. It's amazing. If someone says, imagine if you applied yourself, they could mean A few things. First, they might mean that you're not living up to your potential. They might also mean that you're capable of great things, but that you're not putting in enough effort to achieve them. Finally, they might mean that they believe in you and that you have the ability to accomplish great things if you apply yourself. In any case, it's usually an expression of encouragement and support. To which I said, is there a difference between yourself one word and yourself two words? Dr. Keith replied, yes, there is a difference. Yourself is your individual soul or personal identity. What makes you yourself? One word is the physical body that houses your soul. While you can sometimes use the terms interchangeably, it's important to remember that your self is your true identity and who you are at your core, while your self, one word is the physical vessel that allows your soul to interact with the material world. It gets better. Dan, I said, can myself include my unique skills and relationships? And he said, yes, yourself can include your unique skill and relationships. In fact, these are often some of the most important aspects of who you are as a person. For example, your unique skills and talents are something that set you apart from others and help you contribute to society in a way that is unique to you. And your relationships with loved ones are some of the most important connections you will ever have in your life.

Dean: So in many ways, your skills and relationships are what make yourself truly unique. I mean, Dan, just, I mean, have you ever had that level of a conversation with a real person? I mean, that rivals the conversations that you and I have in real life?

Dan: It is.

Dean: They were chatting. I feel like I've really gotten some wisdom from Socrates. I said, do you think I should write a book about this idea? Socrates said, yes, I think you should write a book about this idea. The world needs more books that explore the nature of identity and self. If you were to write a book on this topic, it could help elevate conversations around these issues and promote better understanding of what it means to be a person. Additionally, I believe that writing is an invaluable tool for self reflection and personal development. By writing about your experiences and insights, you can gain a deeper understanding of who you are and what motivates you. I mean, what an amazing conversation like that.

Dan: Just, I mean, if you put your entire, if you put your entire primary and secondary school years together, you never, in all the conversations you had with your teachers, they didn't reach that level of insight.

Dean: And this, but the fact that this is based on the known writings of Socrates, right? Like I'm imagining that An AI has digested everything that Socrates ever wrote. And I would bet, Dan, that if we were to take the transcript of every podcast I've been on, every I love marketing, every more cheese, less whiskers, every joy of procrastination, Cloudlandia, all of the recorded, digitized, you know, words that have come out of my mouth at some point, I bet there is a multiple more words that I've. That have been captured from me than were ever captured from Socrates.

Dan: Just as an insight, Socrates never wrote anything. We only know Socrates because of Plato. And there was another philosopher who also put words in Socrates mouth or had Socrates words that he put in writing. So the letters, you know, he didn't write anything.

Dean: Right.

Dan: And Jesus did not write anything. You know, I mean, that's all right.

Dean: Right, right. He spoke.

Dan: Yeah, yeah. So. Yeah. So anyway, but it's. Yeah. Who was it? I have this marvelous lawyer from London, Yair Cohen, and he deals with Internet crimes and where the typical one would be pornography, where someone unknowingly has done something foolish that shows up as porn. The Internet, and then their reputation is threatened for their entire life because it's out there and it's been captured. You know, usually teenage years or some, you know, some. Some unfortunate combination of sex and alcohol.

Dean: Yeah.

Dan: Shows up as video. And he gets it off. He gets it off. And, you know, and, and. And what he does, he puts case study. He advertises through state case studies, and on his Internet, he puts. So. And so had this problem and this thing, and we did this and this. So. So people just go down and they hit their case study which applies to them, and they give them a phone call, and then he and his team go to work. But he was talking about the. The ability to have a case study where he talks about his work, you know, the skill that his law firm has, and he writes that up, but then he puts it into an AI program, and the AI program finds all the legal precedents that back up what he's doing. And I will write a little term paper for a term paper for him.

Dean: Yeah. I mean, this is so you just see like now the convergence of all of these AI, all of these AI things. Now, like I've seen, you know, synesthesia or synthesia, it's called, that will create.

Dan: Could you. Could you just send me the links to the three that you've mentioned?

Dean: I will. Yeah, absolutely. Yeah, yeah.

Dan: And Siri is really eager. She just came on, she said, I'm not sure I understand. And you know, Siri, that's the way it's gonna stay. You are not gonna understand anything because you can't hear Dean and I can't. So. Siri, go. Siri, you always interrupt at the worst possible moment, and you contribute to absolutely nothing. So go away.

Dean: I've had about enough of it. Yeah, yeah.

Dan: But she's always clueless. She only says something when she's clueless, which is not a good recommendation.

Dean: We watched the movie her again yesterday, came out about 10 years ago. Do you remember that? With Joaquin Phoenix, Scarlett Johansson. Yeah. It was really interesting to watch it 10 years later based on this because it reminded us what's actually happening now, because that was just like a glimpse of the future. And it's so, you know, wow. Like, you just think about.

Dan: Just for the benefit of. Just for the benefit of our listeners, welcome to Cloudland. And so that we don't seem that we're just hoarding this all for ourselves, why don't you just give the three links. You had the visual, the writing one, and then you have.

Dean: One is. So one is character. AI is where we did see, I chatted with faculties. Huh. And then the other one, I think it's called Adapt AI.

Dan: Yeah.

Dean: Is the other one with the. With the. I think that's the visual one. And then. I'm sorry, but I don't know the written one. I don't know the one about the writing Luba was showing me on her computer. So I'll have to get it, and then we can continue on about it and. Yeah, yeah, but that's your.

Dan: Betty also did. Socrates also explained that it was good that you then apply yourself before you had a conversation with him.

Dean: Well, the big unlock for me was. And I've been sharing with you that I suspected that was my unlock was the space between your and self, the separating of yourself. Right. Because when people are shaking their finger at you saying, imagine if you applied yourself, like pointing the figure like that, you could. You should be doing better kind of thing. They're referring to you doing the work, like buckling down and, you know, doing it and then. But when you separate it from to your and yourself, you know, it really shows the distinction. And I was looking for an acronym for self that I think I'm pretty happy with the way it's shaping out here, that if we include. If self includes bubble that contains your sphere, meaning the people that you know, your. These are the things that you can apply. If it counts that you can apply your sphere, that opens it up to. That can apply your energy that's where the things that you're personally going to do in the achievement of whatever it is you look to do. You can apply leadership in just guiding the people who and their energy that you're going to do. And it's for finance that you can finance, you can use. If you can use people and money and direction, that's leadership. If you can use people and money and leadership to multiple. It's like having the super suit on your capacity to execute putting yourself in that bubble that expand to include all of those resources that you have. So it's not just your energy that you have. That's what that's when yourself they're talking about you. You self contained you doing the thing to be done. But if you put yourself in that bubble that's expansive and can. If you have a bigger sphere, that's better. If you've got bigger finances, that's better. If you know that you can apply the ever growing resources that you have to accomplish ever bigger things. Because your energy is only going to be limited to. You take this little core thing of your energy is your time and attention in real time. That's only ever. There's no leverage in that unless you leverage it through your sphere. Other people leadership and finance. Yeah. Money people and guidance. You know. Yeah.

Dan: You'll really want 10, 10 times and free zone in January because I've really made a fundamental breakthrough with intellectual property.

Dean: So.

Dan: So we've started a collaboration with Keegan Caldwell who you know.

Dean: Yeah.

Dan: And. And so we officially started in June in the sense that I started recommending that strategic coach clients start in and start using Keegan's process to turn their unidentified intellectual property into patents. Okay. And. And Keegan ha Inc magazine just came out with an article on him on Tuesday. This latest issue of Inc. Magazine which wasn't directly about his. Wasn't directly about his, you know his fast patent process which I think is probably the fastest anywhere in the world. But it was really about the fact that he does pro bono work for prisoners in prisons who have intellectual property. And what he does is he gets all their information and then pro bono gets patents for them so that they have a financial platform to work with when they get out of prison.

Dean: Okay. Wow, that's amazing. Did you introduce him to reason why?

Dan: The reason was he's had intimate experience. Okay. So the art. It's not a secret because it's an ink magazine but you can look it up yourself. But the thing was so what I put out here, I said I'd like you to take the company that you're current with right now, because some people have previous companies where they have several companies, but the one that would be most important to them to, to increase the value of. And so I used Coach, you know, because Coach, you know, I've been single company entrepreneur, you know, there's just been one company and we used our total income, so that's receivables, just basically receivables for 33 years. And there's a total number in our case, I don't mind letting people know this, but it was $550 million. So. So since 1989, that's been our receivables. And the goal now is to identify the intellectual property, your unique intellectual property that made it possible to achieve that amount of money in 33 years and then have as your goal now to identify and legalize actually have, you know, your intellectual property actually have it certified by the government. As you know, in the first instance, just trademarks and copyrights, which is an easy thing that you can do online now you can get a, you can get both of them, you know, for a couple hundred dollars and make use of the Patent Bureau's new interpretation of what a patent is, which has changed in the last five years and changed in the sense that five years ago you had had to be attached to a piece of technology, but no longer has to. No longer has to. So a method like the nine, if you took the nine minute word email, the nine word email, the nine word email and actually, and you attached all the thinking about it and all the strategies that go along with it and the complete system of using them, you know, the sending them out and then responding to them and then everything like that, that would be interpreted as a complete patent today. That would be, wow, yeah. And, and so the, and you have a lot already, you have a lot already in print on it and everything like that.

Dan: So I would just, you know, if it hasn't been, I would just send it out and send it in as a copyright and a trademark for a couple hundred dollars. But that's not where the real value, the value is of it a patent, okay? And patents are the nuclear, the nuclear weapons or the nukes of the intellectual property world. So, so anyway, I went through an exercise with people. I said just calculate your total receivables. And I said 80% will be good enough for the exercise. And you'll get so much excitement out of what I'm going to show you that you'll go back and get the real numbers. You Know the actual numbers and, and, and, and mine, actually, I just guessed and it was 550, but it was actually 558.

Dean: Wow.

Dan: Yeah, yeah. I don't know. That's, you know, Rain man, you know.

Dean: Yeah, yeah, that's definitely 550.

Dan: Yeah, yeah, 550. You know, there are. There or about. Anyway, I. So then I showed that our goal now and we started in Keegan's process a week ago. We started Friday of the week before last and he came, he and his team came to Toronto and we had everything that we've done and we had 1800 copyrights and we had 200 trademarks. That's, you know, that's legal stuff. And then we have a couple patents, strategy, circles of patent, the, you know, the Win Streak app that we have on Apple. That's a path. You know, we've got a couple others. You know, there's a couple others. But the whole thing is that we're not going to start the process of translating all these copyrights and trademarks with the new ruling from the patent Bureau. We probably have about 100 patents right off the bat without creating anything new. Okay. And then that has a value. On average, they have a granted patent. When you get it, the average value of that is about $400,000 straight up from the brokerage. So there's patent brokers and they have a. Now they have sort of a. What would you call. That's like a standard in poor Moody's or sort of assessment that the average cost of a granted patent can go anywhere from $200,000 to. Or, you know. 200,000. Yeah, up to 1.5 million on a granted patent. And so but the average is around 4, 410, 420. And then that is assessed. And that goes right in your books. That is a granted new assets for your company.

Dean: Okay.

Dan: Wow.

Dean: I mean that. So this is really. But it's.

Dan: Here's the thing about you. I guess here's the thing about it. Here's the thing about it. You want to create a separate company that is your IP company. So you have your operating company and then you have your IP company and you have a royalty agreement, you know, or a licensing agreement between your operating company and your patent company. You pay them $1 a year and you get to use all your IP if you can swing that.

Dean: Right, right, right.

Dan: Yeah.

Dean: So you swing $1 for it to lend it to yourself. You license it to yourself. Right. I love it.

Dan: Yeah. I would lend it. I would lend it for. I would lend it from one Dean Jackson to the other Jackson. Dean Jackson, that's right. One who takes the loan, pays it back to the one who gave it to him. That's how I would handle that. You can pull that off, can't you?

Dean: Yeah, I bet I can. I'm on good terms. Yeah.

Dan: Yeah. So. So that'd be granting a loan from your to self.

Dean: Yeah, I like.

Dan: So anyway, anyway, so the goal now is in because we're creating the program with Keegan. This is a new alternative program and coach like the lifetime extenders. So this starts in March, but just so far, he's had 100 people sign up since June with him, and 500 patents have been generated that are in the works or some of them have been achieved. And the total assets, total assessed values of those patents are 3 billion.

Dean: Wow, that's something.

Dan: And then, I mean, some big players. There's. There's some big players in there. Like. Like our friend Howard Guest and then that, you know, his artificial intelligence. So he's got some big. There's big ones. But. Yeah, but Keegan said, when I hit someone who's very creative and has been very creative and they've been making their money for 15 or 20 years and have been well paid, you know, for that, when they approach me, they say, do you think I have any intellectual property that can be taken and I. That can be actually processed this way? And he says, he says, well, how much do you think you have? How much do you think you have just off the top? Well, I've got this and I've got that, and I've got. Is maybe that. And he says, well, I can't promise you this. I can't promise you. I can't promise you this. But he says, I've actually helped people, 500 people kind of like you, and they underestimated by 97% how much IP they actually have.

Dean: Right. Yeah. This is. I mean, it's fascinating. Right.

Dan: Well, it's a new economy.

Dean: You were telling me the new economy. Yeah, but then the, you know, then you wonder about. That's of, you know, that value is a tricky thing, right. Like to say, who else would that have that level of value to? Like, if you're saying the average patent is worth 400,000 book value of your business, perhaps, but what still has to be.

Dan: Here's the thing. You've got decades and decades of experiences in the housing market. Okay.

Dean: Yeah.

Dan: Where you have an appraisal for a house. That doesn't mean. That doesn't necessarily mean that somebody's going to write you a check for that today. Right?

Dean: Yeah.

Dan: It simply means that it's in the neighborhood that your house kind of looks like, and it's in the neighborhood where other people have paid this much for a house.

Dean: Yeah.

Dan: Okay. I mean, it's still the negotiation that has to take on.

Dean: Right.

Dan: Between owner and, you know, seller and buyer, and then.

Dean: Yeah, yeah.

Dan: You know, Skip. Skilled professor. The world of IP has reached that same status now.

Dean: Yeah. Pretty. It's fascinating. I can't wait to read that.

Dan: You know why? You know why? Because of Cloudlandia.

Dean: Oh, yeah, for sure. Yeah. That makes total sense. Yeah. I mean, that's. I'm excited to read the article now. I think my. I think I just saw that my Income magazine arrived. I haven't looked at it yet.

Dan: Yeah. And he's the IP lawyer with. In the black hoodie.

Dean: Yeah. Right. Yeah. Met him in Free Zone. Yeah.

Dan: Yeah.

Dean: That's. Yeah. Where I've seen him. So very interesting. This is.

Dan: So we're creating the program. We're creating the program for people who just want to test out the idea without actually writing Keegan a lot of checks right off the bat to get something started.

Dean: Started.

Dan: And Keegan and I are going to coach the program. So it's going to be a zoom program. It starts in March, and it's for anybody who's active in coach, so anybody from first. First workshop of Signature till the furthest out workshop of Free Zone is eligible for the program. But what we're going to do, and this is entirely new knowledge, I mean, because the way it got triggered was, was that I had Keegan on a podcast with Steve Krein, and, you know, we have the, you know, the, you know, Free Zone Frontier podcast, podcasts. And, you know, I write up a little fast filter for Steve and for. For the guest in this case, Keegan, and I say, you know, this is the best result, is the worst result. And these are five things that I think would be really cool if we covered them. And we're going to do one podcast. We did three podcasts right next to each other. It's about two hours, and it's on video, so you can see on my eyes and Steve's eyes, and our mouth kind of dropped open and our eyes went really wide as he talked about this entirely new approach to intellectual property that he has pioneered. And so. And. But what I noticed two things. One, it was just what he did, but he didn't really have a unique process for it. Okay. So I. After the podcast, I went through my notes and I put down, you've got a five step unique process on how you do this. So when Keegan came in about two weeks later to his 10 times workshop, which was followed the next day by his Free Zone workshop, and I says, keegan, he walked in, he sat down. I says, Keegan, 11 o', clock, you're going to go to the front of the room and you and I are going to have a discussion about your unique press, your unique process. And now you turn unidentified wisdom and creativity into actual asset values. And he says, why I don't have a unique process? I says, I did it for you. I did it for you. So I had it up on the screen and.

Dan: And he talked for an hour before lunch, then he talked during lunch, you know, with people, and then he came out, talked after lunch. And not that day, but the next day at the end of the. To. At the end of the second day, 35 people had called and signed up to start his process.

Dean: That's great. I love to hear things like that. So those podcasts are up right now.

Dan: Yeah, they'll be on your. We have a podcast portal, you know, and you can. Yeah, go to that. But it's pre Zone Frontier, and that would be.

Dean: Yeah.

Dan: Keegan Caldwell. Yeah. So anyway, the reason why I think this is so important, as Keegan said, to most of the folks, that they only know about 3% of what's valuable. But in your case, Dean, I would say, you know, 1% of what's really valuable.

Dean: I bet. Yeah.

Dan: I just showed you a little one because I just captured. I just took one of your kills and turned it into a book. And, you know.

Dean: Yeah, right, exactly.

Dan: That was one of your little ones. So. But that was for demonstration purposes only.

Dean: Motivation to get me to apply myself is instructional.

Dan: Yeah. Well, to encourage you or to possibly. Or to possibly show with a little bit of effort, with a little bit of application.

Dean: Yeah.

Dan: You know, so anyway, and I think this is. This is revolutionary, both what Keegan's doing, but I think it revolutionary. Well, what he dropped in his podcast, he says, you know, there's two things he said. I want to be the most famous. Well, the most lucrative IP firm, independent, independent IP firm in the United States. But I also want to have a coaching program so I can unlearn my lawyers after they've come out of law school or they've come from another law firm to unlearn them from everything they think they know about this. So I said, we'll do that together. He says, we'll create the program together and I'll teach it in coach and you teach it in your company. So anyway, so this is great.

Dean: Big things.

Dan: Yeah, but it's. I mean, but here's the thing. He showed a graph that in 1975, the S&P 500 top 500 corporations in the world, their valuation was 84% tangible assets. That would be real estate, property, buildings, equipment, machinery, product inventory. 84%. And 16% was intellectual property. Okay, yeah, 2020, standard and poor. 2020, 84% intellectual property, 16% tangible.

Dean: Wow, that's great.

Dan: And what.

Dean: And true.

Dan: What's the difference? What's the difference? Cloudlandia.

Dean: Yeah. Yeah. I think that's amazing. That's why, you know, years ago, after this conversation with Evan Pagan about the, you know, this was in 2001, 2002, first one, the digital things were happening. I was doing. I had, you know, Dr. Divorce, worked with Evans. He created Double youe Dating, which, you know, these are making millions of dollars. And, you know, realize we're talking about the need for a better way of anchoring, you know, currency or anchor. Like everybody's saying how, you know, currency that's not based on the gold standard or whatever, anchored to physical things. I said, we're moving into a new world that is completely different, where it's alchemy is possible, where most of the value that's being created now is on things that are. You can't touch them, would never show up on a gdp.

Dan: They're not tangible.

Dean: They're not tangible things because that was at the time Google and, you know, was one of the valuable things. And you look at all the digitization of everything. I said, look at what we're doing with these books. We're basically making money selling a picture of our product. It's not. You get to keep the product. We don't have to create the product. We're selling full retail value. A picture of the book, not the real book.

Dan: Well, here's the other interesting thing, because we could go on for another hour. And I've got to jump to another thing right here, because we've blown through this hour in record time, man, that we've had. But is that I was talking to people about a month ago and about Elon Musk, and they say, you know, boy, he's really burned himself this time. This buying of Twitter, he's going to get so burned on this. And I said, you know, I've learned that if you think he's playing one game, you can Be sure he's playing another game. I said, that's the one thing I've

Dean: learned about three Dimensional Chef. I've heard people say, yeah.

Dan: And I said, what he realized is that the gold in Twitter is not what is being said on their platform. It's the corporate conspiracies, the records of the corporate conspiracies behind the scenes. That's the goal. Okay. But he starts. He's done four little segments now, and his subscription rate has shot through the roof since he's been relieving. He's selling the dirt on Twitter. He's selling Twitter's dirt. I mean, and everybody knows that what's true about Twitter is true of Facebook, is true of Google, is true of, you know, is true of NBC, is true of abc. It's true of the New York Times, it's true of the Wall Street Journal. And that this kind of conversations that take place where they. They felt confident that what they were talking about could never be publicly exposed. And he's just putting it out there, you know, he's just putting out. Yeah. He says, isn't it awful that people are conspiring to cancel other people and to, you know, disappear other people? He says, they're trying to disappear other people. And he said, right. I don't think America. I don't think Americans like that. He said, I don't think. I don't think that's a good thing, you know, and everything. You know, and. You know, and

Dean: pretty amazing.

Dan: And then he just got. And then he just got a contract for putting up 7,500 more satellites.

Dean: Yeah, right. More surveillance than everything. Yeah.

Dan: But I think that the world. Yeah. It bears pondering. Yeah. One question about Socrates. Now, was you were able to talk to Socrates because he was a listed character or you simply put in a

Dean: request for he was a listed character.

Dan: Yeah.

Dean: So he has developed and trained the Socrates just like they could, I imagine, Dan, create the Dan Sullivan AI as they could, the Dean Jackson AI. And I think that we're seeing a glimpse with as much as we've said in all different outlets. There's lots to work with. I mean.

Dan: Yeah. I mean, I've got massive amounts of material.

Dean: Yeah, exactly. Just even all your books, I mean, just your little books, you know, and all the recorded things of workshops and all my podcasts.

Dan: All my podcasts. Oh, yeah, exactly.

Dean: That's what I'm saying. It's like every they, you know, finely tuned AI would have a really good glimpse at all the, you know, a lot of the. A Lot of the mind of both of us. I would love to be able to. And that's kind of the thing. One of the things that I've always

Dan: makes you want to talk non. Almost makes me want to talk non stop.

Dean: Right as fast. That's what I said.

Dan: It's like as fast as they possibly can.

Dean: Yeah, that's exactly right. Just keep talking. There's gold coming out of there. They want to record everything anyway. Don't let any flip out, you know,

Dan: I think it's like the Beatles, you know, I think we all write ourselves a swimming pool today.

Dean: Exactly. Yeah. So amazing. Well, are we.

Dan: Anyway, there's going to be a chapter two of this one. I'll tell you. Because I got to realize what you've relayed to me this week. Yeah, yeah. By the way, we're in February when we have our summit at the Four Seasons in Palm Beach. We're coming down about three or four days early for that because it's a free week. So I just. We would definitely want to hook up and. We'll come to you. We'll come to you.

Dean: Okay.

Dan: We'll just get a. Let's get a limo and drive from Palm beach to Celebration.

Dean: I love it. That'd be a fantastic.

Dan: You'll let the guard know, won't you?

Dean: I will. I'll let the garden that we've got. We just got new Four Seasons, Valhalla robes. We got the whole thing.

Dan: Like Canada's kind of like getting into Canada. You know, I call Canada America's biggest gated community. You know, you gotta check in at the gate. You know, you can't bring any guns and you got. It's best if you know somebody who lives in Canada, you know too.

Dean: Yes, exactly.

Dan: To get.

Dean: Yeah.

Dan: One other thing. Your studio. We had a flood that wiped out our entire basement in Toronto and 4ft of water from a broken city water main.

Dean: Yeah, I remember. Right.

Dan: Yeah. It's toast. I mean, everything's gone. So we're thinking about creating a new studio on the first floor, you know. You know, at least 15ft above water.

Dean: Right.

Dan: And would it be possible? And I'm just inquiring right now because we're putting our thoughts together because that studio was a 35 year old studio, you know, with all the technology and you enticed me so much with your talking about your studio in. In. In your locale that whether we could talk to him and whether we could have a zoom walkthrough of what the studio looks like and talk.

Dean: Yeah, absolutely. I mean yeah, for sure. That would be. That'd be great.

Dan: I tell you, don't have to take any action on now. I'll put it together in a fast filter and I'll just send it to you that this is what we're trying to achieve.

Dean: I like that. That sounds great.

Dan: Yeah. All right. Well, this was. This was unpredicted, unpredictably exciting.

Dean: Yeah, it really was. Are we on for next week?

Dan: Oh, yeah, I'm. We're not going anywhere. So all the next Sundays, and it'll be. Well, we're going to have a Christmas and New Year's one if we follow through, because Christmas and New Year's around Sunday. That's your.

Dean: Oh, I love it. Okay, Dan, this is great. No, nothing I'd rather be doing.

Dan: Okay, Okay.

Dean: I love it. Well, I will. I'll talk to you soon and I'll send you the link when I find them too. Okay.

Dan: Yeah, if you get a chance and it's convenient for you, check out one of the osseostrons.

Dean: I will. Yeah, absolutely. Okay. Have a great week.

Dan: Once a week for two minutes.

Dean: I can't wait. Yeah, you gotta drive an hour together, but it's worth it. Yeah.

Dan: Yeah. Okay.

Dean: Okay. Thanks, Dan.