The gap between us and the next level of intelligence

Dean: Welcome to Cloudlandia, Mr. Sullivan.

Dan: Mr. Jackson, welcome to Cloudlo.

Dan: Yes. And you were a recent participant in our free zone. Yeah, There we go. Yeah. You were at the free zone.

Dean: Cut off. Yeah. Oh, here. I'm gonna have to switch on to something going on, Dan. Couldn't get my headphones connected there.

Dan: Yeah. Maybe there is a button that maybe there's a button you can push that's called something that works.

Dean: Yeah, exactly. That's what we need. Something that works. That's right.

Dan: Yeah.

Dean: I'll push the something that works button. Well, here we are.

Dan: Yeah. Even in dream worlds, there's quirks.

Dean: That's exactly right. Where is your mainland outpost today?

Dan: Yeah, I'm sitting, you know, I'm sitting in the. In the manor house in.

Dean: Okay.

Dan: In Toronto. But we're off to. We're off to New Orleans tomorrow, and we're going to participate in Richard rossi. Da Vinci.

Dean: 50 before.

Dan: No, this is the first one. Our schedule never lined up where we could commit for a full year. Yeah. So, you know, we both rearrange things in. In consultation with each other over a couple years. And so this is the first time that we're clear and free. And I had to really wait until. I had to really wait until I got, you know, the transition or the other coach. Are you there? Yeah. So anyway, that's it. So I'm querying free.

Dean: Well, that's good. I've been thinking about how much. How many days now you'll spend. Longevity between the A360 or the abundance longevity ones. Peter's platinum thing. Your own life extension program. Life extension program. Now, Da Vinci, you're like you're poised to be one of the world's leading experts. It's good.

Dan: Or at least one of the world's leading beneficiaries.

Dean: Right, Exactly.

Dan: That's a better way to think about it.

Dean: That's exactly right. Front of the line on everything. Yeah, yeah, yeah.

Dan: I mean, you do it, you know, in the same way you do anything else in life. You do it gradually and you just an experiment. And some things work, but, you know, you won't stay with it because it just doesn't fit into, you know, your habit and others. You do them like I'm doing this osteostron, you know, and even I'm. When I'm in Palm Beach, I'm going down. We're going down on a Wednesday. Babs and I are flying to Palm beach next weekend, but the free zone is until the week after, so we're going to spend a week, probably 10 days at the Four Seasons and. Well,

Dean: yeah, I have my, my breakthrough blueprint in Orlando on that celebration on Monday, Tuesday, Wednesday. And then I was thinking of coming down to Palm beach on Friday, I guess, but.

Dan: Oh, wow. Yeah.

Dean: But there you go.

Dan: Wow.

Dean: But if you wanted to come up to Orlando, you could do that too. That would be fantastic.

Dan: Yeah, we're. We're just leaving the schedule completely open. We're just. Got it.

Dean: Yeah.

Dan: And you know, and so we're just gonna hang out, eat and everything else there. I, We've been to Palm beach before, not just last year at the, at the Summit, but we had been there a couple of times before that. And there's really not that much in Palm Beach. It's sort of a dozy.

Dean: Nice to just. It's perfect for doing what you just talked about. Reading and relaxing.

Dan: Yeah. Yeah.

Dean: For that salmon at that Four Seasons there.

Dan: You have strong feelings for the salmon.

Dean: It's so good. Dan, I really were just talking about that today. How much. Looking forward to that. Wow.

Dan: Anyway, I'm just halfway through my fast filter to give you my sense of structure and we're not going to do it first thing. We're going to do it before lunch because I have thinking exercise to get everybody in the room on board. And it's a triple play that identifies what's their purpose for the day. And then they, you know, they identify three things and then they go through the triple play and then we have a general discussion about things and everything like that. And I'm leaving a lot of time for that. So that'll probably go 8:30 to 10:30. And then, you know, we'll have a, you know, we'll have one hour break in the middle of that. And so we'll get going probably around 11:30. Our. Okay. Yeah. And then 12. Yeah, 12:15 will be lunch. And then we come back at, you know, we'll come back at 1:15. And then, and then we have our panel. We have our. I like that ChatGPT ChatGPT panel. And that'll go a couple hours, you know, 1:15 to 3:15. And. And then we have Mark Young, who's going to talk about this quite amazing collaboration that he's done with major supermarket and national, you know, one of the big ones, one of the iconic, iconic ones. And where they had something in every store that was not working and it hadn't been working for 20 years. And he pointed it out to them. And it's about, you know, it's about 24 square feet of floor space. And he's replaced it or recommended that they replace it with a big video screen because right in the, you know, it's right in the sort of pharmacy area and he's got this really neat thing. So he'll describe that and I'm just going to show, you know, how he did it. But it'll be upwards of 4,000 stores. Wow. Where he's doing this and such a beautifully layered collaboration and, and gets. He basically runs it and he determines what products can be on the shelves and whose commercials can be shown on the TV station. And they have to make commercials with him.

Dean: Oh, wow. What a great collaboration. That's awesome. Yeah. Formula in action right there.

Dan: Yeah, it is that. Yeah. But it'd be good for everybody to get your VCR structure in their mind and then we'll just talk about that when we introduce Mark now, now what's the vision, the capability and the reach here? You know, and. Yeah, so.

Dean: Well, that's very exciting. Yeah.

Dan: And then we're just going to do a quick wrap up, you know, a quick wrap up on the, you know, on the day and you know, and it's really great when we get a lot of people just talk about what they got out of the day. I think that's really beneficial to everybody. You know, people who said they didn't get anything. When they hear about 20 other people that did, they say, well, yeah, I got a lot out of it too. Yeah, we're very influenceable by other people's take on things.

Dean: Yes, it's the social proof. Right. That's what it is. And commitment and consistency. Everybody wants to be consistent with everybody around them.

Dan: Yeah, well, that. Well, first of all, they see different things that they didn't see before. You know, I mean I have this, I have this discussion group that's in its 20th year. So we've done 82. We've done 82 quarters and it's about, we started with about a dozen and I think about eight of the originals are still there. It's all Coach related. Everybody's, you know, somehow related to Coach. And then we've added another, we've added another four, so we're still a dozen. And they come over around 6 o' clock and no, we have just non alcoholic beverages and then we have dinner and we always have a main book that I usually recommend because on top of that, so usually recommend the book. Sometimes other people do and we go with that. And then we, we eat and talk for about an hour and a half and that pulls, that puts us at around 8 o' clock and then everybody has sent in articles and we have our production team the articles, they send them as, you know, as links and then they print them off and they format them in eight and a half by 11 and we bind it and it's got a cover on, it's got it.

Dean: I've seen one of those. I remember thinking wow, what a great format.

Dan: Yeah and usually there's 30, 30 to 40 articles and they're really a reflection of kind of what's happening and what's being talked about in the world over the three months, three months up to there and you know a lot about. There were a couple articles about chat GPT and you know, and current affairs, you know, I mean current affairs, political affairs, economic affairs and everything and. Yeah, and it's, you know, it's really interesting because I read the book, you know and I've got a really good handle on the book and then I sit and listen to what 11 other people got out of the book and I said right, I didn't see that, I didn't see that, I didn't see that. Yeah so by the end you've got a 12 brain take on the book and it's really very enriching, very nice. Oh, oh I gotta get rid of her.

Dean: Oh my goodness.

Dan: You have found nothing for me ever.

Dean: Oh Siri, that's so funny.

Dan: Yeah, I bet, I bet I'm not the only one that if she was human it would be considered abuse.

Dean: Right, I get it. I wonder if Theory will ever be equipped with the chat GPT capabilities. Imagine so I don't think it'll be

Dan: Apple that does it.

Dean: No, that's not.

Dan: I think this is a, I think this is a new major river and all the big players right now, I think they're going to get a handle on it but I don't think they're going to get a handle on it any more than IBM got a handle on personal computer and the social media and the Internet and everything else. I mean they were the 800 pound gorilla in the 1930s.

Dean: Yeah, exactly.

Dan: And it bypassed, they even gave away their software, I mean they gave away their operating system, you know and they said, you know, because they couldn't comprehend how operating systems would be.

Dean: They thought the game was hardware.

Dan: Yeah. And but so all the big ones who Google and all the others thinking that they're going to get it but anyone who's really creative in this space, I mean if you're in your 20s and you're really great at this space and you're creative and everything else. I mean, would you want to go and work for Google? I don't think so.

Dean: Right. Yeah. I think that, you know, I've been thinking a lot about where does this land? Like where if we push the accelerator pedal and go forward, where does this path lead? You know, like what, what's happening at that current pace?

Dan: Well, it's another dimension of, certainly another dimension of Cloudlandia.

Dean: Yeah, for sure, that's exactly what I mean. But that's where the gap between the limitations of the mainland compared to the unlimited and exponential, you know, capability in Cloudlandia, there's some. That is really. The big junction is really where the big things are.

Dan: Yeah, but you know, I was thinking about that. You know, we were talking about, there's all sorts of things about computers, you know, the computer world and the digital world that have benefited from speed. There's a lot of things in the world that have been benefited from speed and communication, you know, communications. But I think the big one that has transformed the world the most is actually measurement. It's the, it's the, it's the almost the expansive, the expansive reach of measurement now where we can measure things and you know, and, and improve ourselves with the measurements that we get back, you know, that we get. And I think it's highly specific. I think, you know, people use measurements for their own reasons and they, it's very situated, it's very situational. So one of the abstractions that there is in high tech world, the tech world is intelligence. You know, what constitutes intelligence. And my sense is that there's a fair number of people there who believe it's computational, that you, you speed up computation and you get.

Dean: Yeah.

Dan: More and more measurements. At a certain point there's a breakthrough and you have all knowing consciousness, all knowing intelligence. And. Yeah, and. But my experience of intelligence is that it's always very specific and it's always very, very situational. You know, that it's, it's. As someone who's got a really grasp of something very important, that's better than anyone else in the situation.

Dean: Yeah, yeah. I look at the things like when you look at. I. The question I've been asking myself lately is to what end? Like, so when I look at this, like, so we're going to be able to create a unlimited content by that. Not, you know, I've heard projections of by 2025, 90% of digital content created will be by AI, which, you know, and imagine that if we're already at a page where you know, human production of content has been slightly enabled by technology to the rate where we're producing crazy amounts of. Even just using video content as the barometer here that we're creating way more than we have the capacity to consume. Consumption is limited to the speed of reality that we've established that 60 minutes per hour and one one hour processing speed in our brain is there. And so I look at the primary things like on in the mainland. Like when I say to what end? I mean when we look at our. The basic fundamentals of what go into. You know, we've created this concept 20 plus years ago now called a perfect life. And that was the. Where the. That thought process led me to the I know I'm being successful when statements. Yeah what were the guideline things. So the elements of like I love the I love contextual, durable bedrock context of what's not going to change that everything is like a subset of these things. And from what I could determine in these, that if we look at a perfect life, it's made up of five basic elements and that we'll call it. You mean if you draw a circle, if we were to strip you naked and put you on a deserted island, everything that you're left with is you, your physical body, the body of knowledge that you have, your physical needs, you know, that go into. You need calories, you need water, you need air, you need all of that stuff. So meeting all those physical needs, shelter, things like that. Then time is a. The next constant that. So wherever you're there. And time is universal for everyone at that. We're constantly moving at that 60 minutes per hour. And then we're faced with all the other things then are a combination of environment, people and money.

Dean: And so an environment is your. The lifestyle that you choose to live. So your environment is you surrounded yourself in a. You know, in Toronto in your little compound, your business strategic coach. Business is a environment that, that you've chosen to play in. It's like all the things that you make up, right that you've and other people choose to be in an environment called I'm going to be a teacher or I'm going to be a bureaucrat or I'm going to be whatever. But they're all made up to the end of how we use the material things, what cars we drive, what we do with our. What we choose to occupy our time. And then people meaning all the people that are involved in your sphere there. And money is what drives all of it. Right. So every. A perfect life. Every thing. I. We were very intentional in calling it a.

Dan: Well, a successful life. Successful.

Dean: Well, yeah, exactly. And that. But the thing is that there's 8 billion versions of it too. It's not the perfect life. It's a perfect life life. And everybody's pursuit a uniquely. Yeah, exactly. Yeah, yeah. And so that. So everybody's, you know, striving to create that for themselves. So now I look at that as the underlying framework to where I'm trying to see now, how does CHAT GPT and the, you know, increasingly exponential improvements in AI and technology and to the stuff. How does that fundamentally affect the things that. The elements of going into creating a uniquely successful life, you know, So I wonder. Because our.

Dan: Well, you've had. I mean. I mean, we've been living in an exponential world. Yeah. With each year over the last 20 years, it's been more. There's been more exponential activities going on during this time. And I was looking at it. I was looking. Because I was going back and looking that when we established our business model in 1989, we were doing workshops in person. Workshops for successful, talented, ambitious entrepreneurs who wanted more clarity and confidence in their life, which gave them more freedom. That's what our. That's what our target was. And our business model was to provide them with workshops. And it would be on a quarterly basis. And they had to be all entrepreneurs. Couldn't be anyone except entrepreneurs. And I'd be coaching, but I'd also be creating new materials for new workshops. And I go forward 33 years. Not much has changed.

Dean: That's exactly right. Because you've got a durable context. Right.

Dan: It's institutional. It's institutional.

Dean: Yeah.

Dan: Yeah.

Dean: And so that's what I wonder now, what people say, okay, AI and Chat GPT are game changers. They're exponential technologies. But as I say.

Dan: Yeah. The question is, whose game are they? Whatever game. Are they changing?

Dean: Yes.

Dan: That's what I'm wondering is which games are being changed. We have examples already that they. They can pass. Pass a bar exam.

Dean: Yeah.

Dan: They can ace an SAT test. They can ace a, you know, all the other tests, you know, and everything like that. And we know they write good copy depending on who the inputter is. I mean, you still, if you have someone not very imaginative using that, you just get a bunch of. I went on, I just tried it once to see what it felt like and say, yeah, you're not being very expensive. I mean, the chat said, not quite what we were looking for. You know, that's Funny. And I said, who's, I said who's doing what to who here? You know.

Dean: Right, right, right, right.

Dan: You know, and I can see them being tutors. I can see them being tutors. I think actually the, not the so much the writing part of education, but I think this education period is going to be most affected.

Dean: Well, certainly as a, you know, I mean, I think that we're just starting to scratch the surface on the medical, you know, implications of this too in terms of. Yes. Reading, analyzing your metrics, your data outputs, all of that. But as we're getting, you know, better at collecting and measuring those data points, having access.

Dan: But I think that the world will be exponentially more fragmented.

Dean: Yes.

Dan: How so that everybody kind of doing their own thing and more or less ignorant what the, you know, the billions of other people are up to because you don't have time to pay attention to that. You know, I mean, it's like I get a little example of this just with my news site that I go to and I have gone to for 15 years called real Clear Politics, okay. And you know, it's updated twice a day. It's updated. You wake up in the morning and it's got a new page and then around 3 o' clock in the afternoon it's updated again. And all they've done is searched and aggregated the best printed articles for that day from almost hundreds of different sources. Some notable, like they might have one article that's from the New York Times, they might have an article from Washington Post, but lots of other things, magazines, periodicals, journals and everything like that. And, but then that's just the one that's called Real Clear Politics. And then they have real clear policy, they have real clear markets, real clear world, real clear defense, real clear science, real clear energy, real clear health. I'm doing this off the top. I don't even have it open here. And then Real clear history, real clear books. And each is a full page with each of them on a single page would probably have a hundred different articles. And that was, right, the news one is 24 hours. Some of the others are for a week. Some of the others stays up for, I think a week would be the, A week would be the most that it would stay up. And then it's completely replaced. Well, you know, I read maybe three out of a possible 1500 articles a day. Then there's a new batch. Okay. And there's a new batch. So.

Dean: Yeah, so you already can't keep up. I mean, that's the, that's where this infinite availability is. Yeah.

Dan: Keeping up has no meaning.

Dean: Right. Yeah.

Dan: And I think that's been true since, I mean, sometime in the last two or three hundred years with printing to the point where so much is being pumped out that you couldn't possibly keep up. I think that Right. There was. There was probably somewhere in the, you know, maybe the 15th century or 16th century, that of all the books printed, someone could actually have read the.

Dean: Read. Yeah, right.

Dan: Yeah. Could have read those books and had them in their library and everything like that. But, I mean, we're so far past the point where keeping up really means anything, you know, and I think you have to have a nose where the center of things are. Keeping up with what? Well, you know, I mean, if I. In the week, in the past week's workshops, I had just. I had just virtual workshops last week, and there were individuals who hadn't heard of chat GPT. And I said, well, they don't. They obviously don't keep up with technology news. You know, they're. All it proves is that's not something they keep up with. Okay, Right.

Dean: Yeah.

Dan: And so I think the word keep up only. Only has meaning as applied to an individual. Given who they are and what their life is and what they're aiming for, what should they keep. Be keeping up with?

Dean: Yeah, I think that's. And there's. That's part of it. Right. Is realizing. Yeah. What do we. I think that those have been the words, you know, to what end? What reality is that? What are they missing out on by not being up to date on. Yeah.

Dan: And the thing is that I know that you keep up with all sorts of things that I don't.

Dean: Right.

Dan: You know, and if I look at my constant community of discussion, you know, the people who I have discussions with, some of the podcast form and, you know, more scheduled and structured, and some of them just, you know, we see each other enough that we can have continual discussions. When I think about it, it's the. One of my joys about it is that each of them keeps up with something different. So I get in for.

Dean: Right, yeah. Yours? Sphere. Your sphere.

Dan: Well, I got.

Dean: I got.

Dan: I have scouts. I have scouts, I have scouts back from foreign territory, you know, keeping me informed of foreign territory. I have a. One night at the discussion group. One of our participants brought a friend of his from New York, and he has a research company, and it consists of just one activity. He's got 200 individual Chinese in China who do not know each other, and they're distributed all over the Map of China. And each of them pays attention to certain things going on in China. Okay. And like, they'll give one street in Shanghai, which is where the activity on that straight is an indicator of the economy of Shanghai.

Dean: Wow.

Dan: Okay. And then they'll. They'll, you know, they'll have ways of sort of keeping track of that, you know, and they do it at various hours during the day, and they just report in, you know, busy, slow, almost empty, and everything else. Algorithm. And they just feed the. And this is just, you know, publicly known. There's nothing secret about any of this stuff, you know, and then he's got algorithms that he's created over a period of about 30 years that puts us all together, and it gives the most up to date, fairly, fairly accurate assessment of where China is. And. And he's the only one who has it in the world. He's the only one in the world. And his biggest client is actually the Communist Party of China.

Dean: Is that right?

Dan: And they hate him. And they hate him. And they. And he's got encryption after encryption that they can't tell where his information is coming from. Okay. And, you know, all his people in China get paid. You know, they all get paid, but he's found all sorts of workarounds and byways and, you know, you know, secret, secret channels, a medium to. To pay them and everything like that. And then the CIA, they're on the list. The White House is not the White House, but the CIA, the intelligence of various countries. And. Yeah, and he said that he can tell. It's almost like he's got the pulse, you know, he's kind of got the country's pulse and the culture's pulse. And he said it was amazing when Trump was elected, that for the next, probably for about the first year after Trump was elected, everything in China went wonky, went wrong.

Dean: Right.

Dan: You know, and could just tell from his reports, you know, coming in that this was not understood, this was not planned. They didn't have, you know, they didn't have any strategy for this. They didn't know how they were going to deal with this and everything like that.

Dean: Yeah.

Dan: And none of the papers were reporting that, you know, none of the, you know, and doing it. So here's what I, you know, I'm going to take his example with that China situation, with what I just said about myself, is that the reason why I have so many different conversational partners is that they all are on top of something different.

Dean: Yeah.

Dan: And I can just listen to them and then I get the Benefit of their being up to date. I get this update. I get this update. I get this update. You know, I don't systematically record them or anything, but I just get a feel for things. You know, I just sort of get a feel for things. But you think about what.

Dean: You think about the level of. In all the different areas. But it's like what we were talking about with your, you know, your health scout.

Dan: Yeah.

Dean: I mean, that's really. You're putting. Peter Diamandis is the longevity or lifespan probably foremost.

Dan: Yeah, probably the foremost in the world. I doubt if he's got his equal. Right.

Dean: And then Richard with Da Vinci, same thing. And you're doing your.

Dan: Yeah, we have a lot of. We have a lot of people. We have a lot of people who are knowledgeable about certain areas, who come on the extender. But what you're doing is that you're just getting. I just. I'm getting sort of the drift. You know, the drift or, you know, which way the tide is, you know, which way the currents are flowing and everything like that. You know, it's not. I'm not looking for the thing because there is no the thing. There's just a lot of things that are unpredictably interacting with each other.

Dean: Yeah. I mean, have you seen. I've just been. I don't know whether my algorithm is feeding me stuff that. That I seem to be paying attention to, but I've recently been exposed, I'd say, like, three different things in the last, say, 36 to 48 hours or so about DNA and the, you know, storing data on DNA, like being able to go in and adjust DNA, like, is that. Is this all moving towards, do you think, a time where. Yeah, we'll be able to go in and code custom Coke, snip that out and stick this in and extend your telomeres and, you know, the whole thing.

Dan: Well, there's two sides to that. There's that. That you're talking about, and. And, you know, that's the goal. I mean, that there's whole institutes that are trying to achieve that. But the other thing is that DNA itself is being used as storage instead of.

Dean: Yeah.

Dan: Instead of, you know, how do they store it now? What's it stored in?

Dean: Yeah, on. You mean on the digital data? What's this.

Dan: Yeah, digital data. Actually storing digital data biologically rather than technologically or, you know, it's. You know, it's in a biological form. And they.

Dean: Yeah, they.

Dan: Their excitement is that it has greater durability. It has greater durability you know, and it's much cheaper. It's much cheaper and. Yeah, because. Yeah. So. Yeah. I mean, I have no idea how they're doing it, but. Yeah. You know, and I was just reading an article yesterday. They've got their furthest away signal from outer space, you know, and not, you know, not a possible alien life. But it's just that when events happen, you know, cosmic events happen. It's communicated across the cosmos in radio waves. You know, it's all. Radio waves got their longest. It's nine. It's. It's nine and a half billion light years.

Dean: I mean, that's something.

Dan: Yeah, yeah. I mean, yeah, you sort of listen, I'd say, well, that's a lot. You have no comprehension what it is. You have no comprehension. But it means that what they're saying is that it may be something that happened, you know, much, much closer to what they call the Big bang, you know, when it all thing. Because that would indicate, you know, how far away and long ago that is. And this is the reason why the. Who is the astronomer television star who did the cosmos?

Dean: Oh yeah, Neil degrasse type.

Dan: Carl, the guy back in Carl Sagan. Yeah. And he said, you know, there, there could be millions of civilizations, right. You know, in the universe, but the problem is even with millions, they wouldn't know about each other because they're separated by such vast time distances.

Dean: Yeah, I did hear Neil DeGrasse Tyson talk about this. The arrogance of us. You know, presuming that we're looking for other intelligent life in the universe. As if the, you know, he would say the arrogance of that is presuming we're intelligent. You know, that would.

Dan: All that would almost match his arrogance. He's one of the most arrogant people.

Dean: Absolutely.

Dan: But hey, I mean, I mean, I mean, I don't know anybody who's worried about arrogance, you know, I don't know about arrogance. It's just that unless you have proof otherwise, we're alone.

Dean: Well, he just said the, you know, imagine he said that, you know, if we take the bonobos, which are widely regarded as the second most intelligent species on Earth, that if it's only that much of a gap between us and the next level of intelligence, it's gonna seem like a, you know.

Dan: Yeah.

Dean: A funny thing given that advanced civilizations are probably going to be. Have had millions of years ahead of us for development, you know.

Dan: Yeah, but this is sort of things that intellectuals think about, you know.

Dean: But.

Dan: Yeah, but the thing is I watch squirrels in my yard and how they operate during the day we have big oak trees and lots of acorns and everything. And there's an intelligence that they have that I can't comprehend.

Dean: Right.

Dan: Intelligence about how they go about their life and their sense of distance and their sense of. Can they jump from this tree to the next tree? Because if they don't, that's. They're dead and everything. Yeah, go ahead.

Dean: I was going to say, I have to tell you, one of the highlights of me sitting out here right now in my courtyard is that there's a gap from the garage roof to the next level roof, and there is this constant parade of squirrels going from one and jumping up to the next level, and vice versa, coming down the other way. But you're right, their ability to, like, just, you know, seemingly fly through the air is crazy.

Dan: Yeah. And, you know, and nature is just one vast cosmos of intelligence, but different from our intelligence. Okay. Just, you know, but we're the intelligence that name them. We're the intelligence that studies them or the intelligence that measures them. You know, we categorize them, and we're the only species that does that. Okay. Because you need records. You need records to show that, you know, things are being marked. And there's no records, no records that certainly they're not intelligible to us. There's no records that we can identify as records. So the big thing, this whole thing about intelligence that I think it's more of a spiritual. It's more of a spiritual thing than it is a intellectual thing, is that have a sense of transcendence, that there's something bigger than us, you know? You know, and we're born with that. We're born with that, you know, and because it gives us. It's the basis for our imagination, that we can imagine other people. We can imagine people hundreds of years ago. And. And I mean, we had the imagination before we did the research, before we actually did the study to find out.

Dean: Yeah.

Dan: But we just imagined that there were other people. And then we said, let's go about now finding out if there are other people. And so, you know, I had great fun with my three rules that I mentioned in the last workshop. You know, everything's made up, you know, nobody's in charge, and life's not fair. And it got very powerful reaction here and there, very negative reaction because there was a person who really bridled that. And I happened to be in a breakout group with him. And so I added a little something to the three laws. And that was in parentheses, it says, everything's made up so you can make up things too. Okay.

Dean: Right.

Dan: There's a little so statement that's in the parenthesis and the nobody's in charge. So you can take charge, you know, you can take charge. Yeah. And it's not fair. So you can focus on being uniquely useful. Okay?

Dean: Yeah.

Dan: And so this guy just. I hate these three laws. What if the whole world was like this? And I said, okay, and the two other world is like that. Yeah, two other. Two other partners, you know, in our breakout group, they start. I said, no, he's thinking about his thinking. Let's hear about his thinking. As you know. And I didn't argue with him or anything. I said. So I said, the way I'm approaching it, I'm just approaching to. I'm not talking to the world here. I'm just talking to an individual that I'm talking to. And I'm just saying, what's it do for your thinking? If you had the thought everything's made up, you know, and they said, well, it would really. It would give me a sense of freedom. It would give me a sense of freedom that I can make up things too.

Dean: Yeah.

Dan: And the same thing for the other two. It frees me up. And I said, well, see, that's what you got about it. And this is what he got out of it. Just shows you how unique people are.

Dean: But what did he get out of it? Like, what was his argument against it or that he was so.

Dan: Well, I think he lives. I won't mention the name.

Dean: Right.

Dan: Or the place, but he lives in an ideological war zone.

Dean: Okay.

Dan: You know, where there's a word starts with a W and rhymes with poke.

Dean: Okay, okay, Right, right, right.

Dan: And he lives in an extreme area, you know, population, where this rules. Okay. And I think he feels very isolated and he's defending himself as an entrepreneur, you know, and, you know, and he said, they don't believe in tradition. They don't believe in reality. You know, I mean, immediately, he wasn't talking to me. He was talking about them. You know, out there, they just make things up and they don't have to pay attention to, you know, you know, eternal truths and everything like that. So it triggered him. It triggered him. And. Right. Which I get paid for, so I wasn't unhappy.

Dean: Right.

Dan: But it's really funny because the more. The more you really take a look at things, you really realize how uniquely idiosyncratic your world is, you know, Your world is. Yeah. And I said. Yeah. And I said, it's almost like, you know, taking lots of free. Taking lots of free time off, you know, just taking 22 weeks, it adds up to about 20, 22 weeks a year of free time. And the people say, well, what if everybody did that? And I said, couldn't. I don't even want anyone else to do it. I just want to do this for myself.

Dean: Right.

Dan: I said, I'm not attempting to be a role model for the world. I'm just trying to be a person who's happy living in his own skin.

Dean: Yes. Right. Yeah, that's great, Dan. I got a lot out of the five P's that we talked about in Free Zone this week.

Dan: Oh, yeah, yeah.

Dean: I've been giving that a lot of thought. Yeah. Yeah.

Dan: Well, I mean, all you have to do is look at your own, you know, your own entrepreneurial experience to get started with pricing. I mean, that's where we get the, you know, the early courage to actually go off on our own is that we can, we can name a price and people will pay it. And yeah, yeah, you're up and running.

Dean: Start out with. It's a progression. Like I thought in your. Describe it that pricing initially, it's you delivering your insight, your unique, you know, whatever you, you've got like doing one on one, you're going, you're thinking about what people think about their thinking, but the next level of them turning that into a product, that there's some standardization to it, that then leads to productivity increases because it doesn't take as long. You can do it in groups, you can do all things other people, you can train other people how to deliver it. And then that leads to profitability, and then the profitability leads to prosperity. And that path is the path progression. That's not that way. I get it.

Dan: And I realized, well, the other thing is if you do a matrix with VCR as one side and five Ps, you'll see that for pricing, you have a vision that's beyond what you're getting now. You have fee that's beyond each of them. You have a vision that's. And then it allows you to look at what you're present, but you're present of each of those categories. And then you say, now who could I align with? That would give me enormous reach of pricing property, you know, productivity and profitability. So I think it aligns nicely with your matrix.

Dean: Yeah, yeah, it really does. So that was a nice, that was a nice breakthrough. It's also a good measurement that I was starting to see. There's certain things that I do that are somewhere between the pricing and product phase where there's certain things that are

Dan: only in the middle there.

Dean: Between property is what I mean. Yeah.

Dan: Property.

Dean: Yeah.

Dan: Yeah. I mean we have you know even before we get to the next stage with you know, with Keegan's, Keegan Caldwell's firm. We. Yeah, I mean I know that you know we have a rough estimate what the market value of our company as you know, I mean we, you know we have predictable cash. We have predictable cash flows. You know we've, we've had no losing years in the last 33. We've had two break even years during dire times like the 0809 and covet the first year we just broke even and you know, and we have no debt. Yeah. We, we've always grown out of cash flow. Cash flow. We have tremendous reserves. The whole company is broken down by into unique ability teams and there's about 500 unique methods that underlie all the activities in the company. And you know, and then we have reputation, you know. You know we have a stellar reputation in the marketplace and you know and we're at a very high level in terms of the marketplace, you know, in terms of our pricing and how you have to qualify. So you know, if you took cash, if you took revenues, you know, well, I'll take profits, you know.

Dean: Right.

Dan: It could easily, you know, it could be a multiplier, five, six, seven or whatever. You know because known, you know it's sort of a known quantity. But that's in event. But you would never know that until there was actually a situation, you know. Right. Where that would become an issue there that would become a topic. But the thing that I can see is that we now know that a patent just out of the patent bureau and they send back the notification that you have a patent right now there's brokerage markets that thematically we know it's worth $450,000 in assets. It's got an asset value for you. Now you, you have more of a strategic, you can have more of a strategic approach to intellectual property. Not just a defensive. But here is strategic that you can actually take over marketed. You can monopolize marketplaces with a cluster of $450,000 patents. You know, now they take you serious cluster is they're related. It's like a clan. You have like a clan or a tribe of patents and they're all, they all reinforce each other. And so 20 times you're up to about nine right off the bat you're up about nine million in you know and no, 20 times four. Yeah. 20 times 450 is nine. Nine million dollars. Now you've got this, you got, and you independently just take your creation and keep pumping out these, keep pumping out these assets. And the thing that I find, you know, really interesting is working with Keegan. And I showed this, you know, I showed this on the screen where you take your total income for whatever you want to call the history of the company, and ours was 550 million. And I said, well, my goal now is to get our actual asset value of intellectual property up to 550 million. It gives me a good goal to do this. And I think as you do this, your thinking changes about what your company actually at, what your company actually is, and what your marketplace actually is, you know, and, you know, and half of that you can borrow against if they're the right types of patents.

Dan: I mean, there, there, it's not all patents that do this, but if they were patents that other people would be eager to buy, then they're, they're, they're an asset that can be borrowed against. Like your house, you know, I mean, if you have a house, but nobody would buy it.

Dean: Right.

Dan: In a certain sense, it doesn't have any mark, it doesn't have any market value, you know.

Dean: Right, right. Yeah. That's what I wonder about those numbers, like the value of the patents. Just to put a thing on it without really understanding who would benefit from that. Like what. Yeah, what value inherently is there in the patent.

Dan: Yeah, but the, it's one of the considerations of the Patent Bureau.

Dean: Yeah.

Dan: You know, you're protecting property, but they only mean something if it can be bought and sold, you know, and it can be litigated. I mean, our famous example of our litigation, he gave us totally credit for creating it. What he said was, but I had to pay 25,000 for it. But I'm going to give it to you for $695.

Dean: Right, right, right.

Dan: And that. And then in the legal world, that gets you electrocuted.

Dean: Ah, right, right, right.

Dan: Yeah, yeah. So the big thing is that we're talking about property here. I mean, everybody gets.

Dean: Yeah.

Dan: A little bit high fun about the word intellectual. Right. This is property. You know, I said if you did it in typeface or typeface, I said the intellectual is in six point type and the property is in 60 point type.

Dean: Right, yeah.

Dan: So I think a lot of people say it's kind of wishy washy, you know, I don't know, you know. Well, yeah, but that was true 10 years ago. It was wishy washy. And 40 years ago was even wishy washy. But today it's 80% of the valuation of the top 500 corporations is on what used to be wishy washy.

Dean: Right now it's patent. Yeah.

Dan: And I think it's the Cloudlandia effect. I think it's the Cloudlandia effect. It's hard to move. It's hard to move forward property. It's hard to move real estate in Cloudlandia, but it's easy to move ideas.

Dean: Yeah.

Dan: I think the value is, can you move it really quickly in the cloud? Cloud landing. Do you have something you've created that other people would value? You know, Mr. Beast, what's he selling? You know, what's he selling now? It doesn't weigh anything. Whatever. Whatever.

Dean: Yeah, yeah, that's part of that. That is definitely that. Reach is the answer, you know.

Dan: Yeah.

Dean: I mean, the vision and the reach are the two catalysts, I think even more than the capabilities. The capabilities are. We're definitely moving into a period where everything, you know, all the capabilities are available.

Dan: Yeah.

Dean: Including. Give it a few minutes. It's going to be, you know, chat, GPT prompting is going to be available capability too, where we can just talk to a real person.

Dan: What I'm exploring is a. An AI program and it exists because Mike Koenigs found it for me and they guarantee a firewall. Nobody has access to what you're putting on the knowledge base. Okay. And I want all my stuff that I've created over the last 33 years on the knowledge base.

Dean: Right.

Dan: And then I want to ask questions of my 33 year creative self about how things.

Dean: Yeah.

Dan: You know, if you put this tool together, together with this tool, what would you end up with?

Dean: Yeah, this is great. Like, I think about that.

Dan: How I want to talk to myself. I want to talk about it.

Dean: So I was thinking the same thing, like I think about between all the podcasts, the, you know, over a thousand hours of.

Dan: Yeah.

Dean: Podcast recording, you know, all of that stuff. So. Yeah, amazing.

Dan: Anyway. Well, an enjoyable, fun, enjoyable hour.

Dean: Yeah, absolutely.

Dan: So we're on the. We're on the go. We're on the go. Yeah. And anyway, if we want to check in. Oh, I'm going to want to check in just to get a feel for how we. What your thing as we get closer to the date, you know, the seventh is the actual date of the summit, so we're two and a half weeks away from it. But I just want to get a sense of, you know, what you're doing and everything with the Beast.

Dean: Yeah. So if you can send me over the fast filter, that would be great.

Dan: It'll be. It'll be off to you by tomorrow.

Dean: Okay. Yeah, I love it. And then we'll coordinate. But I'll see you in Palm Beach.

Dan: Palm Beach. Are you driving in or are you staying? Are you driving in or staying?

Dean: I'm going to drive down and stay at the Four Seasons. Yeah.

Dan: Okay. Okay.

Dean: Yeah. Okay, good.

Dan: And you know we have a party the night before.

Dean: I do. Yes. Okay, I'll see.

Dan: Well, we'll be in touch in between. Okay, thank you very much. Okay, bye.