Discovering Zero
Listen
Dan's been hunting for a historical parallel to AI for a while.
He found it in the number zero.
Not the technology of zero. The idea of it.
Reading a book on the history of money, he landed on how zero spread through Europe around 1300. It jumped from Sicily's trading centers across the continent in about a decade. Traders could suddenly do in seconds what used to take all afternoon.
That's his read on AI. It didn't arrive as a new machine. It arrived as a new way to think.
He's been writing his next quarterly book with Claude. It offered to build him a tool that formats every paragraph as an axiom plus a sales hook. Then it spun up a one-year app to track his Vasper and Power Plate sessions, projected gains and all.
"This is like discovering zero."
What you're reaching for isn't artificial intelligence, he says. It's total intelligence. The best human thinking, on tap.
The catch is you still have to know what you want. And wanting is a real skill.
We opened on CoachCon in Orlando, where Strategic Coach had turned 30 years of old tools into a hall of history. That one landed for me. I've been journaling since April 1996, and there was my own trail of decisions, lined up in one place.
From there we wandered. The fall of the Roman numeral system. Guessing versus betting. The news that we'd lost a good friend that week.
That's the show.
Listen for the moment Dan turns AI into the return of zero... and why he thinks knowing what to want is the one thing no machine can hand you.
Show highlights
- Dan's historical parallel for AI: the adoption of zero in Europe around 1300, which spread from Sicily's trading centers in about a decade because it was an idea, not a technology.
- "AI is not a technological revolution, it's a cognitive revolution." Dan on why the shift is in how you think, not which tool you open.
- Dan had Claude build him a one-year "single protocol" app to track his Vasper and Power Plate sessions, projected muscle and lean-mass gains included.
- Dan reframes artificial intelligence as "total intelligence": instant access to the best human thinking and research on any question you can pose.
- "Wanting is a real skill." Dean and Dan on why knowing what to ask for is the part that stays human.
- Guessing versus betting: bat .500 and you're way beyond Cooperstown. One in ten works in private equity, and about 16 IPOs in 100 pan out as predicted.
- Dan's new writing method with Claude: open every paragraph with an axiom you can't argue with, close it with a sales hook.
Links
Transcript
Auto-generated transcript, provided as supporting material. It may contain errors, and speaker labels are occasionally mis-attributed.
Dean: Mr. Sullivan
Dan: Mr. Jackson
Dean: There he is
Dan: There he is. Yeah, there
Dean: he is. There he is. Where is he?
Dan: Sitting in my basement by my fireplace.
Dean: Okay, perfect. I like that. That's a good place to be. Yeah. But I'm a little bit concerned that you are sitting, by a fireplace in June. What's, Is there anything happening up there, or is it just for ambiance?
Dan: The air conditioning is, too, going too strongly, so I had to- Okay.
Dean: It's too hot, so we had to turn on the air conditioning. But it's too cold, so we had to light a fire.
Dan: I- yeah, well, it's the basement, you know. These are the first- We're subterranean. I'm subterranean right now. Of
Dean: course, yeah. First world problems right here.
Dan: No, it's nice. it's rainy today, but we've had beautiful weather.
Dean: Well, that's good. That's good. That's good. It's, Yeah ... heated up here in Florida. By the way, it was great to see you in, Orlando.
Dan: Yeah.
Dean: That was a great event. Everybody
Dan: was so, so busy with different things, we didn't really encounter each other that much.
Dean: I know, yeah.
Dan: Yeah.
Dean: Just sitting, front row. It was nice to have you in the, the VCR session. That was wonderful.
Dan: Yeah.
Dean: It was all good.
Dan: Yeah.
Dean: All the- Yeah ... all the breakouts were a winner. All the, Yeah ... another successful CoachCon.
Dan: Which ones did you go to?
Dean: So I went to Randy Brill, and then I went to Alaric, and, then mine, and I forget the woman's name the first day. all in the same room. I went to that same track the, the whole time. She was talking about speaking and your, You know, talks, the, show the, the, why you do, why you, share your message, why it matters that you care. Yeah, so they were all, they were all good.
Dan: Yeah. Yeah,it really worked to have it in the same building.
Dean: Yeah, for sure.
Dan: Yeah. Boy,the conference hotels in Orlando are huge.
Dean: Yeah, they are. They are. And so, you know, that was, But by the way, you know, the takeover, kind of thing of the, the space was really well done. Like, every, all the visuals everywhere. You did, they did a great job. Whoever on your team and their team helped- ... organize the environment was- outstanding, and I really- Yeah ... enjoyed the, the hall of history walking from- ... the enter- like, starting with the 1980, whatever, 84 or whenever the, '
Dan: 80, yeah ...
Dean: to,
Dan: so I saw- Yeah, well, we have, we have one of our team members. He's,partially on the production side- turning out the materials, and he's partially on the coaches,
Dean: ...
Dan: works on the coaching team, the team that manages the coaches. And, but he's, getting his master's degree in history, so he's a history graduate BA, and then he's moved on to master's. So he says, "You know, you guys have a lot of stuff here that's not seen the light of day-
Dean: Right
Dan: in 30 years. why don't we bring that out?" Yeah, so it
Dean: was
Dan: nice out. The Museum
Dean: of Strategic Coaching History.
Dan: I have to tell you, I don't remember, I don't remember producing half of that stuff.
Dean: Well, I remember it was very, you know, just super timing, and kind of funny because, as you know, I've been doing my-
Dan: series on my journals and-
Dean: so I've been journaling since April of 1996 and- ... that was,the very first introduction that I had to you was- Yeah ... the How the Best Get Better. So it was great to see that right up there in position 1A as far as- the first- product that you had,
Dan: created. And that was- ... the beginning for, for me, and here we are 30 years later.
Dean: Something.
Dan: Yeah, it's, it's good. and, did you enjoy, our friend Angus Fletcher?
Dean: I did. Yes, he was great. This, it, I think the whole, Yeah, everything about the, everything about the event was just super. It was really-
Dan: Yeah ...
Dean: well done. It was good to see
Dan: everybody too. I'll give you a little insider. that, tool that I did, the from failure to breakthrough. yeah. So it was the wraparound, so it was the first hour- Yep ... and then it was the last hour. And, but I had created that about two weeks before CoachCon and, but I wasn't creating it for CoachCon, I was just creating it just it's the next tool.
Dean: Yeah.
Dan: You know. And, so I create a new one about every two weeks because it, I can then test them out in our, Zoom calls. So we have these two-hour Zoom calls. Yeah, the connector calls, right. I have two... Connector call. I have two of them, two hours. as a matter of fact, I have two of them tomorrow. I have, 10 Times in the morning and I have a Free Zone in the afternoon, and I have a brand-new tool. I have a brand-new tool. And, this one's called Your, Your Big Money Jumps. So my observation- I like that. ... about entrepreneurs is that they don't have... Successful entrepreneurs don't have a steady upward curve. they go through sort of a lock system. If you think about a canal system with- I get it ... going through the locks.
Dean: Yeah.
Dan: Yeah. and it'll be a particular new thing that they've created of the- ... a particular opportunity they took advantage of, and then it spreads out that the- Yeah opportunity's available. You know, much more than just one. And, could be them developing a new product, a new service. it's a new relationship, a new opportunity. Yeah. And then they jump, and then they normalize at the- ... at the top of the jump. And, so I just have people go through that. So we have the Free Zone, the starting Free Zone workshop, full day workshop. We had that- ... on, on Thursday. But we also repeated, from failure to, breakthrough. And, ... yeah. Yeah. So.
Dean: That's great.
Dan: Yeah. Elon Musk had one of those on Friday.
Dean: He had a nice little jump yesterday.
Dan: He did. Yeah. He took a little j- he took a little jump, you know, just when you think maybe he's getting tired, you know?
Dean: Oh. What does that put his, his n- net worth at now or whatever, 1.1. One, so just- 1.1 ... over, 1.1 trillion.
Dan: Yeah. The- That's, I mean- ... IP- the IPO was 2.1.
Dean: Yeah.
Dan: two, two, 2.1, which is, the Canadian economy is- Oh, so he still owns- the, the- ... that much of it ... GDP of, the GDP, just to put that in perspective, the GDP of Canada is around 1.6 trillion. So his- That's- ... IPO was 500 billion higher than the economy of Canada.
Dean: I mean, that is just-
Dan: No, it's nice to think about ... crazy.
Dean: yeah.
Dan: It's just n- nice to think about, yeah.
Dean: Yeah.
Dan: Yeah. It's- And he, he does one thing to leverage another, you know? Wow.
Dean: I was just talking about the... I saw somebody, outlining their retirement plan for, you know, taking $150,000 and buying five robotaxis, and having a fleet of robotaxis out as his retirement, you know, one of his- Sure ... retirement in- incomes.
Dan: makes total sense.
Dean: And it was, it really does. And I was just thinking about the ecosystem, the way that he set everything up, that it would be feasible for somebody to have a, to build a, a house and have a Tesla, you know, roof that has the solar shingles that feed into the Tesla battery that charge your robotaxi that goes out- and earns money for you. what an infinite money loop that he's you know, kind of created for, as an opportunity for someone. Especially if, especially if DeSantis gets the, no property tax, thing passed through Florida. I don't know if you've heard that, but he's on,
Dan: Yeah. Yep,
Dean: I- it's already gone through the first level to get to, you know, no homeowner, you know, homestead, Yeah ... property tax in Florida.
Dan: Yeah. Yeah, there's a,really interesting, website. It's called Rich States Poor States. and just takes the 50 American states and it, you know, it's got 10 criteria, and then it, grades the t- So they publish it. It's their yearly update. It came out on Friday. And, and, so there's 10 richest states and 10 poorest states. And it has to do with, essentially it's about taxation and regulation. The, the essential features are, you know, and then it's got other factors. Does your, you know, does your state have an unusual, number of corporations that are moving to your state or leaving your state? And, all, all 10 of the richest states are- strangely enough, Republican
Dean: That's interesting. But I imagine-
Dan: And all the 10,and all the 10 poorest are Democratic
Dean: Do you remember the, the ones? Like, I'm sure Florida, and I'm sure-
Dan: Oh, no, Florida was r- Utah's number one. They've been number one- Interesting ... for like 17 years.
Dean: Okay. Yeah.
Dan: And it has to do with, worker, population- growing population between age 20 and age 60. Okay. You know, that's, one of the big factors, 'cause that's the-
Dean: A growing- Work-younger population. yeah.
Dan: Well, they're the workers, and they're the, the spenders, and they're the- ... investors. So, so that population between 20 and 60 is, is, is the big deal. And, you have, constantly increasing, population growth, you know. And,people are leaving other states to come to your state. And then the reverse- ... people are leaving your state to go to another state, yeah. Yeah, it's very interesting. there's been, there was a, a few articles about Americans, migrating to Canada. but their sole reason is that they hate Trump, which seems to me to be a temporary, you know, a temporary condition.
Dean: Well,
Dan: all these- You're making a life- you're making a lifetime change for a- Yeah ... temporary reason. I mean, it's two and a half years. And it's
Dean: funny that's the- you know, two-you know, a lot of the celebrities or, you know,
Dan: famous- Oh, they never do it, though. No. The celebrities- They all say ... never do it. no. they virtue signal, but they never take action, you know? but the same thing's happening in Canada of really bright, educated, trained people are moving to the United States
Dean: This just in, that in breaking news, smart, bright Canadians seeking fame and fortune, heading to United States.
Dan: Yep.
Dean: Yeah, that's, I mean... Yeah, that's something.
Dan: Well, well, you know, especially with,Elon Musk's, IPO and, you know, I mean, there's just a sense that the, US is, you know, growing. It's really growing. It's re-industrializing. And, but I came up with a factoid that you might be interested in-
Dean: I'm
Dan: always-since I talked to you last ...
Dean: interested in your-
Dan: Yeah. So,
Dean: ... particular brand of factoids ...
Dan: with my podcast with Peter Diamandis, one of the things I try to supply to exponential thinking is where historically other things have happened, which, first of all, lay the groundwork for what's possible today. And, but it actually models that, And the one I went after, and I've been searching for a while, is a, breakthrough, a, a social, economic, political breakthrough that's AI. That's, kind of like AI, and I couldn't find it. and,it's very interesting. It's, I've just been reading this book called Money: The History of Humanity-
Dean: by David McWilliams. Okay. And, and he sort of, he devotes, you know, about two pages to this breakthrough, but I think it's very similar, and it's the adaption of zero in the numbering system. Yeah. you mentioned something about that, and I wanna hear- Yeah, last time ... that
Dan: unpacked. Yeah. Yeah. Well, I really did it. you know, I really went deep in and,if you are not looking for a technological revolution, because, you know, you're not using a different technology to access AI, really. I mean, you're using your computer and you're, you know, it's like a app that you're going to. So we've had apps and we've had software and we've had everything. But I, I really got the feel for it yesterday. I was writing a new chapter of my latest quarterly book. And, and,I just felt, you know, something really interesting is happening here. But up until about 1300 in Europe, they were still using the Roman numeral system.
Dean: Now try to do quick multiplication and division with the Roman numeral system. I can't even, imagine. I can only get to certain... I can get to 50.
Dan: Yeah, I'll see you in- Yeah, I'll see you, I'll see you, I'll see you in a week.
Dean: Yeah, exactly.
Dan: Yeah. And, David McWilliams, this banker from Ireland, he, he says, it actually was Arab traders who were coming across from North Africa, or they were coming from what's called the Le- Levant, which is, it's the eastern, eastern Mediterranean where,you know, Lebanon and, Israel and that, that area of the Mediterranean, Egypt and, also Turkey. Turkey- ... was part of that. And, he said that, zero as an idea was invented in India. But they didn't do anything with it. It was just among sort of thinkers and philosophers and, it never got introduced to the general public. Zero plus nine numbers, so you had nine numbers plus zero. And, but it ca- got into North Africa, and traders from North Africa, you know, you can... All those countries across the North African, the south shore of the Mediterranean. So, you know, what's Algeria and Tunis and, Morocco now. they started going across to Sicily, which was a big trading center. It was the trading center for the Mediterranean, and all sorts of different cultures, different religions and everything peacefully. and because they were all trading. Tra- trading is a great, you know, is a great communication. You know, you may hate what people believe, but, you'll d- you'll trade with them. And, they couldn't figure out why these Arab traders could do the calculations in a matter of seconds on the spot. And then they found that they had this calculation system which involved zero. And, within a matter of,a decade, the entire population of Sicily started doing zero. And then it spread to all the other trading centers, and there were about 20 of them in Europe, going all the way up to the, Baltic, to Great Britain, what is now Great Britain. And, and they... And it was very rapid because it was an idea. It was an idea. It was... So what I'm seeing out of this is that AI is not a technological revolution, it's a cognitive rev- revolution. It's, you're thinking differently. You're, you-
Dean: Yeah ...
Dan: you are thinking different. So yesterday I w- I'm creating the new book for this quarter, and it's called Yesterday Creates Tomorrow. And, you know, it's my time system and- ... I'm happily on day 193- of, And, And, so I was, I was doing this and, it said, "You have a part- the..." I switched to Claude. Perplexity is really smart. They have a dropdown and say you, you come in through Perplexity, but if you wanna go to ChatGPT, you can go to ChatGPT, you can go to Gemini, you can go to Claude. So I just, I went to Claude about three weeks ago, and I've been on it ever since. And, it's, it says, you know, "We're noticing how you're writing your paragraphs here, and we can create a format that you just plug in the ideas, and we'll format the, we'll format the paragraphs the way you want them." And what I do is I always start the paragraph with an axiom. In other words, it can't be argued with. It's a self-evident truth. And then I always, I always end the paragraph with a sentence that is a sales hook.
Dean: Okay.
Dan: Yeah. In other words, you'll really wanna do this.
Dean: Yeah, right. Exactly, right.
Dan: here's why you wanna do this. And they said,why don't you let me create a tool for you that all you have to do is take the, just write the paragraphs out and then insert them into our tool, and then you will, it'll automatically create the axiom, and it'll create the sales hook."
Dean: Yeah, right.
Dan: So this is not a technolo- this is not a technological revolution, this is a cognitive revolution. Yeah.
Dean: Yeah, you wonder-
Dan: and then, I, I've been doing Vasper, the machine that we have, the Vasper machine, you know. i- it's a re- recumbent,elliptical machine where you have, you have like, blood pressure, you know, when you put blood pressure, you put it on your arm and it pumps up.
Dean: Yeah.
Dan: But the Vasper, you have a, a, it,for your upper legs and your upper arms, it's, wraps around like blood pressure things. But it pumps cold water in, it pumps cold water.
Dean: Yeah, to cool.
Dan: Yeah. 43-
Dean: Are you... Do you still do the Vasper, like, is this... Are you back to doing the Vasper, or have you-
Dan: yeah just, it's always- I've done it 90, 90, 90 times in the last six months. So I'm like, it's regular. So I said, starting July 1st, I wanna do it 200 times in July to July. You know, over a year. And the other thing is that, I want to do a Power Plate. Power Plate is a vibration machine. Yeah,
Dean: yeah.
Dan: And it's good for you.
Dean: I have a Power Plate. And, what's the good thing about the Power Plate?
Dan: Well, Power Plate,it's got a whole number of advantages. The big things is, now I mean, this machine is actually called Power Plate. And so they- Yeah ... have the... Yeah. Do you have one of those?
Dean: I do.
Dan: Yeah. Is it red?
Dean: no. Oh, so you're saying the brand name is Power Plate. Is that the- Yeah,
Dan: there's one called Power- Power
Dean: Plate, yeah ... Oh, okay. No, I don't have a, a- Yeah ... Power Plate, but I have the, you stand on it and it shakes. Yeah. That's the... Yeah. Yeah. Exactly,
Dan: yeah. Vibration machine. I mean-
Dean: Yeah, vibration thing ...
Dan: vibration
Dean: Right. Exactly.
Dan: Yeah.
Dean: Yeah.
Dan: Yeah, this one's called Power Plate, apparently. We just got it about, four or five months ago.
Dean: Okay.
Dan: And it,it, it unstables every muscle in your body. Yeah. And then all your muscles have to, you know, and, Stabilize ... it's got... So anyway, I did a search and I said, "What are the 10 benefits of Vasper? And what would be the 10, benefits of Vasper over a full year if I did it 200 times? And, what would be the benefit if I did Power Plate over a year and I did it 200 times?" And I used 200 because we're on the road a lot and- Yeah ... we don't have access to those machines.
Dean: Right. Right.
Dan: So I did the whole thing, you know, and it came down with the 10, you know, based on research, this is what the benefits are. You know, for both machines. And then it says, "Would you like me to create an app for you?" This is, this is Quad. Quad says to me, "Would you like me to create an app so you can keep track of your 200?" And it says, give me a while." So I just went away for a half hour and then- Yeah came back and it had the c- it had the complete app. It has an upward curve, and it has,what would be the minimum benefit of Vasper for 200 times, what would be the maximum for, And it's a upward curve, and it takes you over 365 days. And then it says,if you do it at, medium, so you meet the halfway, this would be- Yeah the benefit and your muscles would improve by 8.7%. Your lean body mass would,would improve by 8.7%. And you can track it all the way through. You can track it. And I thought, "This is really cool. This is really cool." Yeah. This is like discovering zero.
Dean: Right. Exactly.
Dan: Yeah.
Dean: Yeah, it's definitely one of those big jumps, right? Like the-
Dan: Yeah, and I think that the big thing is that, what we're accessing is human intelligence. the, the whole thing artificial, it's not artificial intelligence, it's total intelligence.
Dean: Right. You
Dan: know? Yeah. In other words,whatever you're up to, enable yourself to t- take advantage of the best thinking. And the best research about this, you know?
Dean: I remember years ago, I remember one of the very first, Abundance 360s, you know, 2014 maybe, Peter introduced this concept of perfect knowledge. And in terms of where we were coming, that we would have access to all the knowledge, like instantly, without having to kind of research it. Like, just like you were saying, you just ask for what you want and it's already got access to everything to be able to put it together for you. That is, that as a, an impact, I think is Increasing our human ability to test our intuitions, you know? yeah. And aid probably in guessing and betting,
Dan: Yeah. ...
Dean: checking your math, but- Well, I
Dan: don't know, but, yeah,I'm suspicious of the word perfect, you know what I mean?
Dean: No, well, I,
Dan: but you, that's what- What it means is more, more- Yeah ... more knowledge than you presently have.
Dean: yeah. In
Dan: other
Dean: words,
Dan: you have an intuition about something. But if you had asked me what are the 10 benef- 10 benefits of doing Vasper, I couldn't tell you. Yeah. But that, but, Claude can tell me, you know? But
Dean: you're the only person, you're probably the only person in all of humanity that had the intuition to ask what's the comparison of the Vasper versus the Shake Plate over 200 days. Yeah, well,
Dan: it, no, what is the combined benefit? Not the-
Dean: Yeah, right.
Dan: I'm not comparing them to each
Dean: other. Yeah, right. Right,
Dan: right. I'm just combining them. Yeah. So what, what it called my app was the single protocol, the one-year single protocol. Okay? So in other words, if I just do it, and, you know, some days I feel like doing it and some days I don't feel, but I'm not asking for 365 days. I'm just asking for 200 days. And, you know, but I've got a complete game plan, and you have this little dot on the curved line to say where you are right now. So as I go... So I'm gonna start on July 1st. So I'm gonna, you know, Canada Day, I'm gonna start on Canada Day.
Dean: I like
Dan: that. That's my,
Dean: yeah,
Dan: that's my reference. The, I, I will tell you that Toronto today and for the month of June is a complete disaster because they have FIFA here. They have,
Dean: Yes ...
Dan: the World Cup. And Toronto as a city is totally unprepared for- Yes ... so you know what they did? They closed down Lake Shore Boulevard.
Dean: Oh, that makes all the sense in the world
Dan: Yeah, that really, that re- that, that's really makes a lot of sense. Yeah. So people who live down there, and there's a lot of condos down there- ... can't even get to their condos. You can't get, you can't drive in. It's all closed down. In other words, you have a condo, it's on Lake Shore Boulevard. Do you know where the Tip Top building is?
Dean: I do.
Dan: yeah. Well, Becca- The Tip
Dean: Top Lofts now.
Dan: Yeah, Becca, Tip Top was a tailor.
Dean: Yeah.
Dan: So Becca, my, our, y- you know, who controls our future- Yeah ... 'cause she's our scheduler. Yeah. She lives right across, and it took her an hour and a half to get to her building. she came into the airport and took her an hour and a half to get to her building.
Dean: Wow.
Dan: And they have all sorts of people camping out on the sidewalks, so you can't even use the sidewalks, and, you can't drive your car out. If your car's in the garage there, you're not gonna get your car out of the garage. Wow, wow. But,yeah. So anyway, but, you know, it's a big pop- the, the World Cup is very popular in Toronto because virtually every country that's involved in- yeah, what other people call football, you know.
Dean: You
Dan: know, you know, they're, they live in this city, so it's a interesting- ... interesting experience. Yeah.
Dean: yeah, so I guess the, a big, b- game was, Thursday, right? The 1st or whatever the-
Dan: For the US.
Dean: I mean in Toronto.
Dan: Yeah, no, it was on, Friday. Friday,
Dean: yeah. Oh, yeah, Friday. Okay. There you go.
Dan: Yeah. Yeah, and they tied, which- ... which for Canada represents a win.
Dean: speaking of, got some, a little, bad news. Our friend, Glen McQueeney died on Friday.
Dan: Oh, I'm sorry. Oh.
Dean: Yeah. I know you know Glen.
Dan: Yeah. but- I know Glen. I know Glen really well ...
Dean: that was, had a, aneurysm, coming home- Really? ... from, riding a bike home from the game.
Dan: Oh, wow. It's
Dean: sad.
Dan: Yeah. any idea how old he was?
Dean: 60. He's my age.
Dan: Yeah.
Dean: Yeah. I've known him before I met him in, 1992.
Dan: Yeah, he was in the program for about 10 years.
Dean: Yeah. Yeah, he was.
Dan: Yeah.
Dean: So, yeah- Keller Williams.
Dan: Keller Williams,
Dean: sorry. That's exactly right, yeah. You know, and,yeah, a bunch of, Keller Williams offices in, Ontario and Romania.
Dan: Yeah.
Dean: So- I'm
Dan: sorry to hear that.
Dean: Yes, me too. I literally just heard this morning. Joe Stump,told me So, you know, there's... You just, you never know, Dan, you know? That it's all
Dan: Guess is in bets.
Dean: That is exactly right, you know? And that's... So I think, I think it's so, I think it's gonna be so, well-received, your whole, idea of yesterday creates tomorrow. I think, you know, when you look that,the, you know, creating a better past, that's really, that, that's really all we have, isn't it?
Dan: Yeah. Yeah. Well, it's interesting because we're writing the book on it right now. So this will be the September, release for this book. And, ... and,it's really an interesting idea. And,one, one of the things that,I'm experiencing, and I mentioned previously, that I'm not getting so fixated on the future. You know, like,
Dean: Right ...
Dan: like I... One of the things I have to do now is I have to look at my schedule for the next seven days- ... where I have a commitment to doing so- you know, something is due. You know, I have something has to be completed or- Yes ... I'm having a meeting or anything like that. And then I use today to do the best preparation so that tomorrow, you know, it's a great yesterday. I did really great- ... things for going forward. But, but Oura sent me a notification two weeks ago, and it said, "Your last three months..." I've been using Oura for five years. And it said, "The last three months have been your best quarter ever from stress-free."
Dean: Oh, that's amazing.
Dan: Yeah.
Dean: I love that. Yeah. That's been, you know, tha- that's... I use Oura every day too, and the big news for me is I've nearly doubled my HRV in- ... the last, in the last 90 days. And that's been, Yeah. The, the, it's an amazing, record, right? Like, when you keep all of these, these things. I had the, I had a- You know, normally, my HRV was sort of lower. and now, you know, I've... My average is almost double what, ... what it was. I've been using this,Beacon 40. It's a 40 hertz, light, therapy. And- it's really, it's pretty... The thing I love about it is it's just passive. Like, it just, you set it in your environment and it strobes light at 40 hertz, which apparently is very beneficial for your, neural pathways or some ... I don't know the science of it. but the, the outcome is that my HRV has, doubled in every... I mean, Chad Jenkins, same thing. E- for everybody that I've kind of, turned on to it has had that same outcome. Like, the sleep scores I've... Like, even last night was 89, 88. 89, sleep, 88 readiness. I do look at- And when do you
Dan: do it? When do you do it?
Dean: I just do it when I'm... So I do it in the evenings when I'm watching TV, so it's just in the peripheral or,you know, if you, y- if you were Zooming or what- what do you do in the evenings? You read, I guess, right?
Dan: I read. Yeah.
Dean: Yeah. I read. So it'd be that kind of thing. So I'm picturing you... Do you read in the garden house or at your, in your main house?
Dan: Main house.
Dean: Yeah. So in the living room there. so it would just be in the periphery on, and you just do what you normally do. There's nothing. What is it? You literally push the button.
Dan: A, a little, a, a little device? Is it?
Dean: It's very... Yeah, it's about the, you know, it's about, you know, not quite one foot, high, but it's just, like, a little beacon, light. It's v- it's good looking.
Dan: Good.
Dean: I'm gonna send you- Battery operated ... I'm gonna send you one or outlet? you plug it in. Plugs into an outlet, just like a little- lamp. And, But, I'm gonna get you, I'm gonna send you one 'cause I think you'll enjoy it.
Dan: Thank you.
Dean: You're very welcome. Thank you.
Dan: I'll get it in, I'll get it, in two weeks 'cause I'm off to Nashville, for David Hassey and then- we immediately go to Argentina for- our stem cells. she was terrific. I don't know if you knew she was there. Our, I
Dean: didn't, no.
Dan: yeah. She... Well, she joined the program. She, so she had her first strategic coach workshop on
Dean: the- I saw David, I saw David, which was great.
Dan: yeah. But the, yeah, Teresita is her name and, so she came up to do strategic coach on Friday and she- ... had done that. we didn't even know she was coming. She just signed up and then- ... she let us know. And then she just, flew to Orlando. And so we, you know, we put her on the... She was, she had a breakout group and she talked about what they're doing.
Dean: Oh, she was in the first, the one with Richard Rossi. Was that the- The
Dan: one with Richard Rossi, yeah.
Dean: Right. Okay. Oh, that's neat. Yeah. Yeah, no, I would've loved to have, met her.
Dan: I'm sorry. But, you know, I mean, you know, the... I just, you know, I just went to the ones that I want. I went to see,Chris Johnson. Yeah. His, And I went to see Sha- Shannon had one. we were gonna go to, Yoko's, but he said, "Yeah, I did this at s- I did the..." He says, you don't have to come because I did this presentation at, Genius-
Dean: Yes ...
Dan: in May." yeah. And, and it's so funny, Yoko, he's got a really br- Well, you know he does. He's got a really bright son because you wrote his hip hop.
Dean: Yes.
Dan: The lyrics for his hip hop.
Dean: Yeah.
Dan: So anyway, w- he was there for, Genius, you know. We had dinner- ... with him and everything. He's really bright. So, they have a sort of a traveling teacher and trainer- ... with them that they take on the road. And he's from Suriname. a South American country. former Dutch, Dutch country. And, so he was there, and he's kinda reserved, very reserved. And so, Otis,Yoko's son, was there, and I says, "You know, you're kind of outpacing all of the other 10 year or so, 10-year-olds, aren't you?" You know what I mean? And he said,yeah, I'm way ahead of them." And I says, "Well, if you wanna get really way ahead," I says, "I'm gonna give you a little tip. Talk to adults and start the conversation by saying, 'I'm 10 years old. When you were 10 years old, what was going on in the world?'" Yes. "And just listen." Okay? So anyway, he says, "Oh, that's really interesting." I said, "Well, ask your trainer here." we were downstairs in the lobby area of, Genius Network. And he says, I'm 10 years old. What was going on?" And the guy just changed. He started talking about what it was like in Suriname when he was 10. He talked for about 20, 30 minutes. I says, I said, "It works every time. You'll light up a gr- you'll light up an adult if you ask this question, and you'll learn so much." Yeah. Yeah. "And then go to the internet, and everything that he said was going on that had sort of a historical nature- ... or political nature- just plug it into the internet." So, Yeah ... he started a podcast. He's now got a podcast. He's 10 years old, and he's got a podcast. And what he asks, he, Yoko was his first guest. He says, "Yoko, I'm 10 years old. When you were 10 years old, what was going on in your world?"
Dean: Oh, that's so great.
Dan: Yeah.
Dean: I love to hear that. That's awesome.
Dan: That's what I did. That's what I did.
Dean: Yeah.
Dan: And that was my-
Dean: Well, I remember, yeah, that was your, that was your- h- how
Dan: to make adults y- how to make adults useful.
Dean: How to make adults give you cookies and milk.
Dan: Yeah. Milk, yeah.
Dean: Yeah. That was your, that was the strategy, wasn't it? Two cook- Yeah ... you get two cookies out of one question.
Dan: Yeah.
Dean: Oh, that is funny. It is pretty, you know-
Dan: So do, do, h- how far is Orlando for you? Was it an hour, about an hour from you?
Dean: Yeah, it's about- Yeah ... it depends. We're at a stage right now, there's so much construction that it can be- Yeah ... 43 minutes or 143 minutes. You know? You never know what you're gonna get. You're nor-
Dan: you're considerably
Dean: north, right? Southwest. Southwest of Orlando. Oh, you're southwest. Yeah.
Dan: Oh, okay. Okay.
Dean: In between, sort of in between Tampa and Orlando. We're about midway- Okay ... of, you know, it's about the same distance to Tampa as it is to Orlando. So it's nicely positioned in the heart of the Orlando- Yeah ... the Orlando metroplex. You're near the tower.
Dan: you're
Dean: near the tower. Near Bok Tower. That's right.
Dan: Bok Tower. That's right. Yeah.
Dean: Yep.
Dan: Yeah. Yep. Yeah. You must be at a, a tremendously high,
Dean: sea level. Oh, damn, no, we're, my ears pop sometimes at 153 feet above sea level.
Dan: Yeah. I mean- I'm, I mean, I mean, the fear of heights must work,
Dean: Yeah ...
Dan: work there too, yeah.
Dean: Well, Bok Tower is the, the highest point- Highest
Dan: point in Florida ...
Dean: in peninsular Florida. Yeah. It's, 183 feet or something like that. So we're-
Dan: Yeah ...
Dean: you know- Was just there, last week and just- Beautiful drove right by it. It's a beautiful place. It is. Absolutely beautiful.
Dan: A beautiful place. Yeah. Yeah.
Dean: Yeah.
Dan: Yeah.
Dean: And the place that it looks over, that,
Dan: mountain, lake- W- A Women's Home Journal. he created Women's Home Journal.
Dean: Oh, okay. Yeah. The But- ...
Dan: he was born on an island, off Denmark, I think. and his-
Dean: Oh, really? ...
Dan: grandfather or someone had turned it into a garden. He turned this island. So he moved to the United States. He w- ... you know, he was an entrepreneur. Yeah. And a publishing entrepreneur, and, he felt that, you know, that's a good thing to do, is turn something into a garden and let other people enjoy it. Yeah.
Dean: That's funny. So that, I didn't realize Bach was a, a Danish, name. That's interesting. Immigrant.
Dan: immigrant. Yeah. Yeah.
Dean: I went to school, I went to high school with a guy who was, Christian Book, but Bach is the actual, thing. But he, went on and won the Griffin Prize, which is like the Nobel Prize for poetry- Oh by creating this epic poem, this epic book that were chapters composed of only words with each,of the vowels- Letter of the alphabet. Oh, of the vowels.
Dan: Only
Dean: the vowels. A-E-I-O-U. Yes, exactly. A-E-I-O-U,
Dan: and somet- and sometimes
Dean: Y. Sometimes Y. So y- yeah- ... each one was, yeah, was only, yeah, was only words that had Es in them. And that's-
Dan: Wow ...
Dean: it took him years to create. I bet. But the interesting process was he kinda went through the biggest, the largest,Dictionary with the most words- Yeah ... and painstakingly selected all the words with only Es in them, and then categorized them as nouns, verbs, adverbs kind of thing, and then had to piece it all together to create, a unified, cohesive story. And so it was a pretty interesting thing. Think about how, you know, with, with-
Dan: Humans, you know. Yeah, with- You know, with humans you never know. You never
Dean: know. You never know. But with AI, you know, you think about how you could recreate that. Oh, that
Dan: would, that would be an easy task.
Dean: That's exactly right. Give me a list of every word with only Es in it. Now categorize them as, you know... That's what I meant by, that's what Peter, that, that's that thing of perfect know- And I agree with you- Yeah ... in terms of we'll put air quotes on perfect knowledge meaning instant- Yeah, yes, yeah instant availability of without having to go to all that trouble- Yeah ... you know, of looking them up individually.
Dan: Yeah. I think the, the big thing about it is that, you get what you want.
Dean: But you have to know what you want. Wanting- yeah ... is wanting is unique to human. Wanting is a real skill. You know?
Dan: Yeah. It's a real skill. It's a real skill.
Dean: Yeah.
Dan: Yeah. And, you know, Yeah. I think I'm gonna have a tool, a thinking tool,who's talking to you? I think the name of the tool is called who's talking to you? You know, and, it's, like we have voices, you know. we don't realize we have voices. We have thoughts, but w-when, you
Dean: go deeper into- I do. I'm fascinated already. you had me at
Dan: the- And when we... When you go deeper into the thought, you say, "Where'd that thought come from?" And then-
Dean: Yeah ...
Dan: you start lining up actual individuals that you've had in your lifetime who- said something or-
Dean: was in a situation where what they said had a great impact and everything like that. But, ... but for the most part, they're living rent-free Yeah. That's... so y- you're talking about extern- you're talking about people that you've heard. Yeah. I thought you were talking about the voices inside your own head.
Dan: no, I'm talking about the... Well, it is a thought inside your head- yeah ... but it got there from the outside. Yeah. And, but it's really interesting because,w- who, yeah, I... Well, I haven't created the tool yet, but the, it strikes me as a really interesting, it strikes me as an interesting-
Dean: thinking about your thinking exercise.
Dan: You know, where'd you get that idea? where'd that idea come from, you know?
Dean: Yeah.
Dan: And, one of, one of the things I've discovered about the Yesterday Creates Tomorrow project- Yeah ... is that,there's a... I think, you know, when you respond to something outside of you, you know- something happens and you get in a, you know, and it's significant enough that,you have, you, it's give- you're giving it your full attention. And my sense is that we're actually not responding to the thing outside. We're responding to a idea or a structure we already had in our brain, and it got triggered. So we're not res- we're not actually responding to the outside event. We're responding to something we have in our brain that's already prepared to handle this type of situation, or is- ... threatened by this situation.
Dean: Threatened by the situation. And you can rearrange your thoughts so that it isn't, you know, you can- rearrange your ideas. that's what's coming to me from my... Because I'm the lab rat in the Yesterday Creates Tomorrow experiment. Yeah. That- it's an interesting, you know, timing that you bring that up because, Don Wood, I've been doing some work with him. We created a book- Yeah ... called Stop Your Panic Attacks. And- He's a great
Dan: guy ...
Dean: he really is. I
Dan: really like him.
Dean: And his research, you know, shows that the panic attacks actually, they're building before you ever have any conscious awareness that it's happening.
Dan: Oh, yeah.
Dean: And- Yeah ... that, If you can go back, it's kind of like what you were saying. Everything that happens is something imprinted on your subconscious or in your-
Dan: system that when those conditions come up, that creates the- Yeah ... chain of events that leads to- ...
Dean: the panic.
Dan: The emotion.
Dean: the emotion. The emotion,
Dan: yeah.
Dean: Yeah. below the surface without you even being aware of it. And that if you can go back and overwrite that there's no... That, that's, it's done. And, Yeah ... it's, talk about yesterday creates tomorrow. that's the- Yeah ... that's the exact, that's what it sounds like. Yeah, it was
Dan: really,it was really interesting the, the,Free Zone on Thursday- ... you know, two or three days ago, that,the Free Zone people, like if I, compare the reaction of the Free Zone people with the... I had tested the tool on 10 times- ... the 10 times group. and, you know, being the middle program signature 10 times- ... and Free Zone, that, they had already handled it to a, th- their interpretation of failure was much more advanced than 10 times people, and I'm sure it would be even more advanced than signature people. In that they said that, they see failure as necessary. If you're gonna have a breakthrough- failure is necessary. In other words, because you have to be... You're in the realm of testing out new things. And so, you know, guessing and batting, if you're batting 500, you're way beyond Cooperstown. You know, you're way beyond the Hall of Fame. I mean, if-
Dean: Yeah ...
Dan: one out of two, bets work out for you- Yeah ... you're way ahead.
Dean: Yeah. Yeah, you think about even in private equity, if it's one in 10 even. Oh. Yeah, you, that- Oh, yeah. Yeah
Dan: Ho- Hollywood it's, it's,Hollywood films it's like, yeah, one out of 10. It's one out of 10. I think,IPOs, you know, the new IPO- ... IPO, thing, it's about 16%. Six- 16- Wow ... yeah, so 16 out of 100 IPOs. not that they're complete failures, but they're not, they don't really develop the way- ... it was anticipated or predicted. Yeah. Yeah. So, yeah. But, yeah, it's a, it's an interesting thing. It's a different time zone I'm really discovering. And the book is going together really well. it's a really good book, so.
Dean: So you're doing- Anyway ... you're doing, this is gonna be the next,
Dan: Quarterly, yeah ...
Dean: the next quarterly, but are you anticipating that'll be a, that'll be a big- Hay House main- mainstream, yeah, Hay House book as well?
Dan: Well, I'll suggest it, you know. You never know, you know? You never know. Yeah, so, w- we got 10,000 in the first week with The Greater Game. That's the one with John Bowen. So we got- Yeah ... 10,000. Nice. That's the goal, is get 10,000 in the first week, and we did. Nice. And, so, yeah. It's nice. It's going good.
Dean: Very good.
Dan: And then- Very good ... the next one comes out November 17th, is Casting Not Hiring, so. yeah.
Dean: I
Dan: love it. The book machine.
Dean: You are a book machine. All these yesterdays creating tomorrows. That's right.
Dan: yeah. I
Dean: love it. All
Dan: right.
Dean: Okay, Dan. We're
Dan: in,
Dean: We will,
Dan: We're, yeah, it'll be two weeks 'cause we're, we'll be in, transit to Buenos Aires at this time next week, so.
Dean: Okay. Anyway. Well, I'll get your, beacon sent to Toronto. And by the way, here's a little, air fryer tip for you, is cubed ribeyes and, filet. If you do them in, like, one-inch cubes and put them in the, air fryer, is-
Dan: Yeah
Dean: the most amazing... it's fantastic. So there you go. So
Dan: you, so you slice them
Dean: and then you slice them- You cube them ahead of time. You cube them. Oh. Yeah, you s- you, yeah, you slice them and then put them, yeah, in- Yeah ... little square cubes. And,
Dan: Yeah ...
Dean: it is the most delicious, thing, 'cause you get all that surface area. Oh.
Dan: Yeah.
Dean: So good, Dan.
Dan: Well, we'll do it tonight.
Dean: There you go. All right.
Dan: See ya.
Dean: Thanks. Bye.
Dan: Bye.
Get BreakthroughDNA Free
Discover the 8 Profit Activators that can transform your business. Get the complete framework, free.