Do you know the ONE thing that always sells?
Besides that :)
It’s the same thing that turns a convincing argument into a compelling offer.
And that is...
BANKABLE RESULTS.
That’s the thing!
When you go to your prospects and say, “here, use my thing for a month and I guarantee you X% more money at the end of it. I have this data that proves it."
When you are able to say that... your offer becomes irresistible.
Think about it.
If you have a system that, say, guarantees dentists 50 more patients every month... and you have data to back it up… how much time do you think you'll have to spend convincing them to buy?
Every dentist in the world that has the capacity for it, has an insatiable appetite for more patients.
That’s the only thing they want. More patients in their chair, ready to get their mouth worked on. It’s what they went to school for.
They don't want to learn how to do Facebook ads… or send postcards… or shoot videos with their iPhones.
That may be the mechanism of how you deliver them the results but… it’s not what they care about! And it’s not what they want to spend their money on.
Go back and think of a time when you had a really hard time convincing somebody to buy from you.
I bet you $50 it was because you were talking “Facebook ads” instead of “30 new customers next month”. Am I right?
You will notice that people always resist you when you try to sell them mechanisms.
You will notice that people always resist you when you try to sell them mechanisms.
Remember: Mechanism means whiskers!
And if you do experience resistance from your prospects right now… then the best thing you can do is to first, figure out what it is they really want. What’s the “pot of gold at the end of the rainbow” for them.
Once you know the answer, then ask yourself: "How can I provide that RESULT in a way that doesn't require ANY of their time?"
What you’re looking for is a “push button” solution that guarantees results… like a vending machine.
Now that is something everybody wants all the time.
And guess what?
They are happy to pay a premium for it, too!