I’ve said it many times…
A book is the highest converting front-end offer you have to start a conversation with somebody.
And the reason people respond so well to it is…
A book is a bookmark for our future intention: “I want this benefit so I’m going to get this book.”
But unlike, say, a webinar… you don’t have to consume a book right away. You can download it now and go through it later, when you have time.
There are only three things that really matter when you’re marketing your book…
First, you have to have a book. Obviously.
Second, you have to have a title that makes people go, “That’s the book for me!”
And third, you have to have a way for people to get your book in exchange for their email address. Like a landing page.
These three things are the only requirements that drive the success of your book marketing offer. Nothing else.
Nobody cares how long it took you to write your book. Nobody cares how many pages it has. And nobody cares how cleverly you’ve phrased the third paragraph of chapter two.
Nobody cares how long it took you to write your book.
Because the reality is, more than 50% of people who download your book won’t ever open it. Let alone read it…
But, ironically, those are exactly the things most people slave over.
I don’t care if somebody reads my Listing Agent Lifestyle book. I don’t even care if they ever open it.
All I care about is that I know somebody is interested in that topic. And that I have a way to contact them to start a conversation with them.
Because that’s what it’s all about - the conversation.
The only purpose of your book is to turn an invisible prospect into a visible one and start a conversation with them…
And the sooner you realize that, and get past it… the better your lead generation (and conversion) will be.