....And OTHER thoughts that lead to mediocrity.
Writing personal, bonding emails that come from a real person every week or two does indeed take longer than setting up a system to send out the same message again and again.
But how much is it costing you to NOT do it?
What would it really take to send out a simple message to your MarketWatch list every couple of weeks?
The reality is doesn't take that much time to do it if you've got a system around it...and maybe even someone to help.
You're out there looking at homes every day -- or your buyer's agents are. It's not that difficult to have a couple of homes on the top of your mind for the different price ranges in your market.
If someone asked you "what are the two nicest homes in the $200,000 to $300,000 price range?" -- You'd probably have an answer for them wouldn't you?
Those are the homes you want to talk about in your email. Hopefully you've even got some new listings of your own you could talk about too.
The big thing to remember is even though there may be more than 100 people getting your updates every week...THEY don't know that it's going out to hundreds of people. They don't know anyone else on your MarketWatch system. All they care about is ME.
The ultimate goal for you to have is to have them feel like they're the ONLY one you're sending this message to.
You want them to feel like they're getting a "letter from camp" every week from you describing what's going on and all the new homes you're seeing and showing.
Personality is what bonds people to you.
A System is what you set up to allow your personality to be transferred.