I've been watching conversion processes in action for the past few weeks, and I'm more amazed than ever!
For several weeks I have been getting the EXACT SAME MESSAGE approximately every 2 or 3 days as part of several MarketWatch programs.
This is ridiculous.
Essentially, this message says "How about these homes?! You want to buy one of these? I can help you buy it you know! Don't forget, I'm a Realtor, and it doesn't cost you anything to buy a house through ME....you are going to buy through ME right? Cal me, Ok?!"
Every 3rd day.
Same exact message.
There is exactly ZERO personality in the message after the first time.
Once somebody sees the EXACT same message for 3 times in a row, they KNOW YOU DON"T CARE.
It's clear I've been set up on some automatic system that sends the same message again and again.
This is exactly why I don't like using those automated systems.
Now contrast that with a thoughtful message going out every week, or every 2 weeks even, that has a little personality to it.