Everybody’s got a podcast these days. And the way most people use it is to generate leads.
But here’s the thing…
Your podcast is a very unpredictable tool for lead generation.
First, there’s no way of knowing that “if I put $200 in, I get X number of leads out.” And second, because it’s unpredictable, you can’t turn it into a vending machine.
However, podcasts are great when you use them in your Profit Activator Three - as an “educate and motivate” tool.
In fact, nothing comes close to a podcast in effectiveness when it’s time to convert your leads.
And the best model for a lead-conversion podcast is what I call a “Contentimonial”: A success-story testimonial packaged into a podcast show.
Think about it...
Nothing is more powerful than showcasing REAL people having success implementing your stuff. It’s the reason why testimonials work so well.
And when you demonstrate, week after week, how to apply your system to all these different situations… And your prospects can listen in and identify with it…
That then becomes an amplifier for you and a cornerstone for all your content.
You see, what I discovered is…
People will never run out of their appetite for hearing about what you have to say.... when the topic is about them but still far enough so they can’t connect all the dots completely.
People will never run out of their appetite for hearing about what you have to say....
Take my More Cheese Less Whiskers podcast...
Each week, I record a new conversation with a business owner, where we’re applying the 8 Profit Activators to their business.
The whole episode, one full hour of it, is essentially a real consultation. I offer my best advice and I don’t hold anything back. In fact, it's the same consultation you’d have with me one-on-one, if you were paying me $2,500 for it...
What’s more, everybody listening to the episode can now extrapolate from it. They can play along and see how that might apply to their businesses.
You may think that when you share everything on a podcast, people won’t feel the need to buy anymore. But that couldn’t be further from the truth...
If anything, your podcast amplifies that desire to buy because now your prospects really understand what you do...
They can see how this could work for them...
They want to get to the next level...
And now they want YOUR help to get there.