Whenever I have a conversation with someone who’s just starting a coaching kind of business…
They all ask a similar question: "How do I build my credibility so that I can attract more people?”
And my answer is always the same…
Start where you are. Which means, start producing content on a regular basis. Even if you have only 100 people on your email list or Facebook group.
Because the important thing is not how big is your list right now. But to get into the routine of reaching out to your audience and motivating them by showing what you can do.
The best way to do it? With contentimonials.
And here’s why…
First, with contentimonials you never run out of ideas for content.
First, with contentimonials you never run out of ideas for content.
And the second, way more important reason is...
Contentimonials are a hundred times more effective than testimonials.
Because instead of having random people saying vague compliments about you…
You’re demonstrating what you can really do.
You’re creating content and wrapping it around somebody’s transformation - in real-time. And there’s nothing quite so powerful as watching something happen right before your eyes.
And like I said, it doesn’t matter if there are only 100 or 300 subscribers on your list or in your group. You have to start creating contentimonials as if there are 30,000 people there.
The mechanics are exactly the same. You still have to produce content on a regular basis. And it’s that content, the contentimonials, that will attract a bigger audience.
Look, if there’s anything I’ve learned during all these years in marketing, it is this:
People will never run out of their appetite for hearing about what you have to say…
When the topic is about them.
And contentimonials are all about them.