I'm working on my newsletter for this month, and I'm writing about that INVESTMENT mindset.
What spurred it on was the big gain in Starbucks on Thursday. It went up just over 10% on Thursday alone, so I had a really great day -- but it got me thinking about how little we actually settle for on investments.
20% is incredible. Warren Buffet got to be the 2nd richest man in the world on a 20% annual return.
I did a little research and found out that the TOP performing stock of 2005 gained 1500% last year...so a $100 investment on Jan 1st last year ended up the year being worth $1500 a 15-1 return.
The next closest stocks weren't even close Google did about 132% - although they've sutmbled a little in the last few weeks...
I was looking on the Dashboard Light and in a post where we were sharing year end numbers it was awesome...
32 -1, 27 - 1, 20 -1, 19 -1...even 8 to 1 without even trying :)
It's just interesting to me how much leverage there is, and how fortunate we are to be in our own business where we have the opportunity to MULTIPLY money...not just get a pretty good return on it.
By the way....the company that posted a 1500% return last year? Nutristystem.
The reason? Marketing.
At the end of 2004 they hired a new Chief Marketing Officer, who implemented a direct marketing strategy quadrupling their ad budget...and it totally took off for them.
It just proves that you don't have to settle for slow and incremental growth. There's NOTHING stopping you from doing the same thing.
I've seen it happen.