I've been working away on the new 30 Referrals in 30 Touchpoints program, and found some interesting stats in my research.
For instance...did you know women are three times more likely to share personal stories with a friend than men.
Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was from a friend. Women are natural word of mouth spreaders.
She views herself as the gatekeeper of her relationships and the very best way to access her network is to give her opportunities to be the hero and pass on something valuable to her friends.
This approach allows her to increase her trust and standing in her network.
Fascinating.
More to come...