Running ads has never been easier thanks to Facebook, Instagram, and other social media.
However, the number one challenge people have with ads is still here.
See, most of the ads I see out there are trying to convince you to do something right now. And in order to be compelling, they usually have an incentive like, “Get 20% off until December 15th…” hoping it’ll prompt you to take action.
But here’s the thing…
When you offer a discount with a deadline… you’re missing out on all the other people who also want whatever it is that you do but, for whatever reason, they’re not ready for it right now. So when they see your ad they don’t respond... and you never know who they are.
In other words, by pushing people to take action by a certain deadline, you’re leaving a big chunk of money on the table.
So what’s the solution? Pretty simple…
Instead of a discount (and a deadline), offer them a gift card. And here’s why...
A gift card is an expression of future interest in something.
When somebody downloads your $100 gift card on microblading, for example… what they silently tell you is that they’re thinking about doing it. That it’s been on their mind.
But thanks to your gift card, that person has now turned into a visible prospect. Now you’ve got their email address. And you know they’re interested. Which means, now you can continue to market to them… FOR FREE.
Which means, now you can continue to market to them… FOR FREE.
Because now, you can send out an email to them week after week. And you can engage in a dialogue with them. And you can educate and motivate them...
Until they're ready to use that gift card and purchase your product or service.
The best part?
Even if you stop running your advertisement...
You’ve now built a pool of people you can send an email to. And every time you send one out…
Somebody on your list will become ready to take the next step with you.