Can you think of the last time someone just approached you out of the blue and started a conversation?
I was thinking about it myself, and in my experience it's been pretty rare. I mean maybe a couple of times a month.
This week on the Marketing Monday podcast, my guest is Scott Ginsberg.
You may have seen him on 20/20 recently.
He's been wearing a NameTag 24/7 for more than 2518 days in row now.
All the time.
Even in the shower.
He's got a TATTOO of his nametag on his chest!
Anyway...he get's approached by strangers on average 3 to 5 times a day...who just start conversations with him out of the blue.
He says the NameTag makes anyone more APPROACHABLE.
He's written 4 fantastic books, and has become the world's leading authority on APPROACHABILITY.
Want to see what I mean?
Go to Google.com real quick.
Type in Approachability.
Click "Search"...and just watch what happens.
You'll hardly believe it.
I've never seen anything like it.
Here's the interview I did with him...for YOU.
http://www.marketingmonday.com
I'll see you over there.
PS - When you'r listening to this...just imagine the possibilities if you combine the info from THIS interview with the info from the Podcasts about Orchestrating referrals.
You can find them in the archives...podcast 20, and 22.