The internet is getting better.
People are getting better at using the internet.
Information is becoming easier and easier to find...and less and less scarce.
Used to be just having the MLS information was a valuable tool buyers NEEDED you for.
Now, with Realtor.com, IDX and every listing in your town being available online with a virtual tour...people don't NEED you for information.
What they DO need is someone to interpret the information.
An INSIDER.
Someone to act as their GUIDE.
When I encourage you to "PIMP YOUR MARKETWATCH"...and try just a little harder...I'm not just doing it because I think it's cool. I'm doing it because I think it's necessary for you to stand out from the crowd.
EVERYBODY can set someone up on your automated MLS system and mindlessly send them DATA every day.
NOBODY has YOUR unique personality.
It takes more than just information to win the heart of your buyers. It takes something above and beyond that.
What are you doing above and beyond what everyone else is doing?