Just read an article about Google's new plans to start displaying "universal search results" -- which means video will be coming up on the main-page search results.
here's a quick quote from the article:
"Universal Search means that standard Google searches will draw results from separate properties covering books, local information, images, news, and video, said Marissa Mayer, vice president of search and user experience..."
Get going.
That's all I have to say about that.