When people say, “I can help anybody!” and then, on top of that, have three or five or eleven different things they can do for clients…
They usually believe they have an advantage. Because on the surface, it sounds great.
But here’s the thing...
When you have a broad range of things you can help somebody with… and when the range of people you can help is also broad and varying…
You’re going to have a hard time explaining what you actually do. You won’t be able to articulate it in a way that will seem specific enough for the one person who needs it. Which means, your conversions are going to be low...
Now, I know that we, as entrepreneurs, like to gravitate to the creative space. We have great capacity for coming up with ideas and solutions. We love to solve challenges of any kind. And that’s why, the idea of doing many different things is so compelling...
However, if you don’t build boundaries around that creativity… and you don’t narrow it down to a very specific level… you’re going to end up in a position where every new client is an original work.
And that’s not scalable.
What’s worse, there’s no leverage in doing original work all the time. And you’re not building any equity by constantly starting from scratch either.
That’s why some of the things that you do, have to remain fixed. You have to set up a constraint for yourself, and then exercise your creativity within those defined parameters.
You have to set up a constraint for yourself, and then exercise your creativity within those defined parameters.
Just like I do with my Eight Profit Activators framework. That’s a constraint, a fixed system. But I can take any business I want and overlay the framework on top of it.
And guess what? Depending on the type of business, the Eight Profit Activators are going to manifest differently.
That’s what allows me to bring lots of variety to what I do… without having to do original work for every new client.
Now, here’s the best part...
Because you’re not starting from ground zero every single time, you can now focus on improving and strengthening your framework... building protocols, and constructs…
Until you turn all of that into a unique process that only you are the leading authority on.
And so, instead of doing original work every single time… invest that time to figure out what’s a sweet spot for you. What is it that you really enjoy doing and then can make a really big difference for your clients?
Then, once you know what that thing is… dive in and start building out your IP in that area.