If you want to start a movement... and then grow it big… you need to start by embracing one simple idea:
There’s nobody stopping you from appointing yourself to the position of the mayor of your particular corner of the universe.
If there are people in your niche… and they’re looking for the kind of thing that you do… you have the opportunity to take charge, assume the leadership position and create a movement as big as you want..
And here’s a little secret…
Once you become the mayor and you’re in charge of that community, you get all sorts of perks...
You get a free TV station. You get a free radio station. You get the press and can publish magazines and newspapers. You can organize gatherings and events...
You get all of these things to communicate with your constituents, the people that you serve, for free. And you can gather them around your flagship communications, educate them, and nurture a lifetime relationship with them.
That forms the basis of your movement. And the 8 Profit Activators will help you put the architecture in place. Because if you want to go big, your supporting architecture needs to be solid and sound.
And then, once the architecture is there… Once you’ve got the magazine, you’ve got the newspaper, you’ve got the radio station, you’ve got the TV station… and you’ve got all of your followers…
Now’s the time to start thinking and making your editorial guidelines: “What are the things that I really stand for? What is my mission?”
You see, you can only go big when your focus is narrow. Because you’ll start eliminating everything that doesn’t align with that mission.
You see, you can only go big when your focus is narrow.
For example, my mission is helping entrepreneurs make more money. That’s a very narrow thing.
I’m not about educating you about trends, or technical info on how to use the newest tools. We’re not an education company. The crystal clear purpose of everything I do is…
How is this going to make you money? And if it isn’t, I don’t waste time with it. That’s the kind of laser focus you want...
But, you can’t talk about your mission and have the required focus… if your architecture's not there.
You have to become the mayor first. And nobody can make you one except you ;)