There’s two reasons why I’m such a big advocate for creating your own “protocol” for how you generate results for people...
First, your protocol proves you can deliver what you say you can deliver.
You might have hypotheses that “if you do X then Z will improve.” You might have anecdotal evidence of somebody saying to you, “I’m eating better and I’m exercising, and all my anxiety and depression is now gone…”
However, that's not the same as being able to quantify it with markers that say, “If you follow this protocol, this is the outcome you're going to get. Every single time. Here’s my last 100 cases that prove it.”
And second, your protocol gives your clients a concrete checklist. A set of instructions of what they need to do - specifically - to get their desired outcome.
So, instead of telling them something vague like, “You have to eat better and start exercising... “ You’re actually taking them on a journey.
And the journey starts from the moment they show up at your office. When you benchmark them on the quantitative things that might be visible and measurable…. as well as quantifying the qualitative things they might be self-reporting.
Things like...“I’m feeling this…” or, “I keep getting depressed lately a lot more than I used to…” and so on…
And then, at 30-day mark, at the 60-day mark, or at the 90-day mark… after you take them through your protocol...
You can show them the data and say, “We were here. And now we’re here. And markers X,Y and Z are all improved. That’s why you’re seeing this result…”
You can show them the data and say, *“We were here.
So now, the outcome you’re able to generate is not just something anecdotal or subjective. You can prove there’s science behind it…
Because now, you’ve got this index that - without fail - shows how close people are to the outcome they’re after. It keeps them on track. And it tells them…
“As long as you follow my protocol… you’re going to get there.”