Client Retention

Re-engagement

Dean Jackson 2 min read

There are many things you can use your emails for...

But only one of those things is the fastest and surest way to turn a short little email into money in your bank account.

It’s this: Re-engagement.

Specifically, using a short, 9-word email to re-engage with the prospects you haven’t been in contact for a very long time...

I’m talking about all the people who may have inquired about something a long time ago. Or they’ve inquired about your products or services and you were in dialogue with them but it never went anywhere.

Because the truth is, they may be ready now - for whatever it was they inquired about. And a short email is enough to reconnect them with you.

There’s a study from an inquiry handling service that shows some eye-opening results…

It proved that just over half of all the people who inquire about anything… will buy whatever it is they’ve inquired about within 18 months.

Now, think about it…

Most internet marketers, or email marketers, they’re looking for people who are going to buy in the next 18 days. Not 18 months…

And what’s worse, if a prospect doesn’t buy within 30, 60, or 90 days, they declare them as dead leads, tire kickers, or freeloaders… When, in fact, they might be sitting on a gold mine without even knowing.

That’s why, when you deliberately go back and check-in with people who’ve been on your list for 90-days or more… There’s a good chance they’re now ready, or getting ready, to do whatever it was they inquired about.

And when you take the opportunity to reconnect with those prospects, the results may surprise you. You have no idea how many amazing, and fast results people had with just a simple, 9-word email.

Because here’s the thing. When you’re in communication with your prospects at just the right time for them…

Results happen quickly.

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