In every business transaction, there's always somebody who has to take a chance. And most people demand their clients take that chance first: "You pay me, and then I'll do this thing for you…"
But if you're unwilling to take a chance on yourself, how can you ask somebody else to do it? It's YOU who has to take a chance on you.
It's often less expensive to get somebody the result than convincing them to give you money to get the result.
For example:
You're going to spend so much more money, time, and energy to convince somebody to give you $500 than it would be for you to invest the time and the portion of that money to get them their first $3,000 and let them pay you from that.
See, people are way less attached to future money than they are to present money. They're more than happy to give you a slice of the future money you're going to bring in for them than to provide you with some of the money they currently have.
Because guess what? Their present money is already spent. The money they have right now that's gone. This also means that everybody has a 100 percent capacity to bring money into the business. But they have 100 percent resistance to taking the money out of the business.
And here's the thing:
When you have high confidence in your ability to deliver results for people, then the game becomes predictable. You don't need money-back guarantees, and you don't need risk reversals; you don't even have to make big promises. When you start with results instead of "pay me"… you have to deliver fewer results than a promise to get somebody to give you money. Think about that.
You're now someone who's aligned with their goals, and they're thrilled you're giving them exactly what they want. Who can say no to that? And that's the only risk reversal or guarantee you need.
Start with delivering the result first.