I’ve noticed that when it comes to Before Unit and generating leads for your business… most people confuse Profit Activator Two and Profit Activator Three.
But there’s a huge difference...
The job of Profit Activator Two is to compel somebody to raise their hand. On the other hand, the job of Profit Activator Three is to motivate and educate someone until they convince themselves they want to work with you.
It’s important you separate the compelling from the convincing. Because, when you try to convince too soon and too much, you’re alienating the majority of your prospects.
For example…
Say, you’re a personal trainer. And you’re looking to get more people to sign up for your workouts…
You might think that creating a free report titled “How to Choose Your Personal Trainer” is a good lead magnet to have. But you’d be wrong…
See, the thing is, that title is too front-end loaded. And what you’re really saying is, “Here’s seven reasons how to choose me...”
Even without those explicit words, it’s the message that comes across, and it’s what people subconsciously pick up.
If you laid down two books in front of somebody and one book was called "Six Secrets to All-Day Energy"… and the other one was called "How to Choose a Personal Trainer”… which one you think they’d rather have?
Now, don't get me wrong. There’s a time and place for convincing people to work with you... But it’s not in the Profit Activator Two. Here, you want to focus on the “cheese” your prospects really want…
Because the reality is, people don’t want to do workouts. They don't want to sign up for boot camp classes and they don’t want to do the hard work. But they do want to feel more energy. Be more fit. Feel stronger… sleep better… look younger…
And it’s those aspirations that will compel people to raise their hand.
To put it simply, knowing the difference between convincing and compelling... and separating the two… is making your prospect’s self-interest do all the hard work for you…
Because here’s the secret: There’s nothing that compels people more than their self-interest.