I get a lot of questions about 9-word emails.
And they’re mostly about what happens next…
See, the magic of the 9-word email is so powerful, people get back all these responses... and then wonder, “What do I do now? What’s phase two? How do I get them to buy?”
My answer is always the same: First, you have to know where you’re going. Then, you’ll know your phase two.
In fact, before you even send your initial 9-word email, you have to have your step three figured out...
Meaning, you need to know what do you ultimately help people with? What’s the result you’re creating for them?
Because that end goal dictates every single step you need to make… to take your prospect there.
But most people don’t think that way. So they send that 9-word email…
And then jump to the prescription phase too soon:
They, “Are you still looking for X?" The prospect: “Yes I am!" They: “Great. Here’s my Widget XYZ that's going to help you with X. Go here to buy it." Crickets...
Instead, when you have your end goal figured out at the beginning, you can patiently continue your “investigation”...
Instead, when you have your end goal figured out at the beginning, you can patiently continue your “investigation”...
Which means, you can find out what it is that you can help your prospect with... without alluding that you’re going to do it just yet. So they feel comfortable.
What you’ll notice then, after a few emails back and forth… and when your prospect realizes they’re talking to a real person…
You’re going to receive what I call THE LOVE LETTER.
That’s when they send you this long email spilling all their guts. Because now that they have the ear of somebody (you!) who’s listening... and someone who could potentially help them… now they’ll tell you everything that’s bothering them.
That’s your cue that you’re entering the “prescription phase.”
Read that email carefully. Because in it, your prospect is revealing, in great detail, where their need is, where their pain is, and where their desire is.
So now, when you respond with your “prescription”, your offer feels genuine. Like a lifeline of…
“Don’t worry, I’ll help you. I’m getting together with people on Tuesday to brainstorm this. Would you like to join us?”
… rather than being something you’re trying to push down their throats just to make a sale.