Maximize Your Google Acount!
For most of you, Google is the number one source of traffic, and the number one expense you have each month.
It's a good idea for you to REALLY get to know what's going on with your Google account, and what affects your results.
The biggest mistake I see with your google account is not maximizing how many visitors you get for your money.
If you have a daily budget of $20 say, and you're meeting that budget EVERY day -- you're paying too much for your visitors.
The only 3 elements you can control on google are your Daily Budget, your Maximum Cost Per Click, and the Key Words you bid on.
If you are bidding 50 cents and reaching your daily maximum budget of $20 -- that means you're getting 40 visitors and as soon as you reach your $20, they STOP showing your ads!
In most cases, if you're reaching your daily maximum every day...you can lower your bids by at least 25% and get MORE visitors for the same amount of money.
Your real goal should be to ALMOST reach your daily budget every day.
In our example, if you could successfully lower your bids to 40 cents, you'd now get 50 visitors a day for the same $20 -- or about 300 more visitors a month!
How many EXTRA MarketWatch or Home Loan Report leads would that turn in to?
Try it...you'll see.
In fact, I think we'll talk about Google Math on our Thursday call!