Sometimes, when your business is going well and you have more clients than you can handle, You come to a point where you start playing with the idea of helping somebody else do what you do. To teach them to start a business just like yours.
But here’s the thing.
To do that, to be able to teach other people your ways, it’s not enough to have your During Unit nailed and documented. Even though the operational stuff, the "how to do what you do", is important; having a reliable way of actually finding new clients is vital. Because if you don’t have a duplicable Before Unit you can’t help anyone.
The hardest thing for anyone entering a new industry is to “set up shop” and start getting clients at their door. That’s why, if you want to start teaching people your business, you have to equip them with a Before Unit that works like a “vending machine”. And sometimes, the best thing you could possibly do to build that vending machine is to focus on prospects who already know they want what you’re offering.
For example,
if you’re a swimming teacher, your best bet is to target people who already know about swimming. Who already know they want to learn how to swim. And they have it on their bucket list. The reason for that is very simple.
Those prospects are already thinking about swimming. You don’t have to convince them to do something they don’t want to do.
This means the Profit Activator Two (making them raise their hand) becomes simple, too.
In fact, all you have to do is just say, “Free swimming lessons.” See, this direct approach feels serendipitous for a prospect very high on the awareness list. It feels like,
"Oh, I was just thinking about that.”
They’re already convinced they want it. And you’ll know quickly if this simple, direct-approach Before Unit model works. Without spending much time creating a “perfect" lead magnet...
And if it works? Great news! Because this is the beginning of your scale-ready algorithm. Now you have something that somebody else can take and duplicate it 5,000 times with repeatable results.