Have you ever seen that commercial?
The one for Leptoprin....the weight loss suplement specially formulated for people who need to lose 20, 30, 40 pounds or more?
Well, now there's new Leptopril...the exact same powerful formula in Leptoprin for less than half the cost. Brought to you thanks to the wonderful people at Generix Labs.
Guess what?
They're the same people. The exact same company...selling the exact same product...for less than half the cost.
It gets better.
You know all those other weight loss pills you see advertised on TV? Same company.
Can't lose weight because of your Thyroid - there's Thyrin...especially formulated for thyroid support during weight loss.
Going through menopause? You need Estrin-D.
Don't want Stimulant based supplements? Now there's Provactin.
How about PediaLean -- specifically formulated for overweight children between the ages of 6 and 16.
Men? Zotrin.
On other medications? Anorex.
All from the same company!
What's the lesson from this?
SPECIFICITY.
Targeting your market.
It's not about helping people in Northern California...or the Tri-County area.
It's about being EXACTLY what your ideal prospect needs.
One target market at a time.
More to come...