Global Creator Class

Dean: Welcome to Cloudlandia, Mr. Sullivan.

Dan: Mr. Jackson, you are a Global welcome to Cloudlandia member.

Dan: You're a member of the global creator class.

Dean: That's true.

Dan: That is true.

Dean: As are you.

Dan: Yeah. Handshake, maybe secret handshake, maybe tattoo.

Dean: That's right, tattoo. That's all we need.

Dan: Or particular words that when a person says particular words immediately, you know, huh? Yeah, yeah, I think that's true. Yeah, I think it's true. You know, I mean, and it would be interesting to take this backwards in history. So for the readers who don't know what we're referring to here. Dean, Dean Jackson, Mr. Jackson, Captain Jackson sent me, sent me a link regarding the growth of an Internet based professional and amateur creative, creative class. And these are people who create content specifically for the purpose of a growing audience that they're creating in some, some way in some form on some platform within the Cloudlandia. The expanding borders of Cloudlandia. The expanding territory of Cloudlandia.

Dean: Ever expanding, ever, never, never ending.

Dan: Yes, never ending. Yeah.

Dean: Yeah.

Dan: This is a couple of, you know, if you went back to the, you know, beginning of a technological breakthrough, communication technology breakthrough, you know, you in much lesser numbers, you probably had the emergence of, you know, those folks. As a matter of fact, my goal when I first started the company was to take advantage of what uses of the microchip we're going to do to create more kinds of entrepreneurs in the world. This was in the 1970s, so, you know.

Dean: Yes.

Dan: I mean, but this one is just from a capability standpoint, standpoint, what an individual can do today using the multiple different kinds of tools that are available. They, as an individual can appear today and have the impact that would have required, that would be equal to an individual who was the executive or the leader of a powerful organization, perhaps hundreds and thousands of people 100 years ago.

Dean: Do you think? Dan, I was thinking about this just the other day because I was watching yesterday actually I was watching a show on History Channel called the Foods that Made America. And one of the features was the race between Swanson and Stouffer for the emerging TV dinner market. Right. That was, that was the brilliant thing that, that, that Swanson did, was name it, named the category TV dinner where they could have everything. And there's an interesting story about how they ended up in that business in the first place. Apparently the young, the young son of the elder Swanson that started the company turkey business, frozen turkeys, they had all the kind of frozen turkey market. He came in very confident and made this bold bet on he wanted to dominate the frozen turkey market. So he wanted to cut out all the other people by buying up all the turkeys. And he wanted every turkey in the aisle to be a Swanson turkey. And it was a bad bet. And he ended up with. They had 35 million or 35,000. Some, some big number of turkey, 35,000 turkeys left at the end of the season that they didn't sell. They had this huge thing and they had to like, you know, keep these refrigerated landfill. Right, exactly. These refrigerated train cars constantly running to keep these along. And so he came up with the idea. One of the young executives on his team came up with the idea of making a frozen dinner that they could without prepare. Yeah. With the. With all the trimmings that somebody could put in the oven and eat there. And then he had the brainstorm of calling it a TV dinner. And it was an immediate hit because it just hit at exactly the time when TV was just like the early 50s was right after the. The war, when factories could get back to making things. RCA and all these companies went into making TVs and the number of television sets went from, you know, some low number in 1950 to 80 something percent of households having a television by 1959. So it had the attention of everybody there. And he picked the right horse. But that led you.

Dan: It also had the support of a fast expanding habit on the part of millions of Americans.

Dean: Yes.

Dan: In the evening, I mean, and that started really with listening to the radio. But.

Dean: Right.

Dan: You know, I mean, if you go back. Tim Wu does a great job. Professor Tim Wu does a great job in the Master Switch. The book is called the Master Switch of Giving the History of How these Audiences Grew. And yeah, he was saying that. I think it was in 1930 that when Amos and Andy came on.

Dean: Yeah.

Dan: As a radio program, the. They had in, you know, an evening and they. They were able to. I guess they were able to measure some way, you know, Harris Poles or they use that 81% listening Americans listen to that episode.

Dean: Yeah. And that's really like.

Dan: And he talks about the fight. He talks about the fight. Not that it relates directly to your topic, but he talks about the fight that the radio programs, even within the executives of the radio programs, of allowing advertising to taint, you know, this service that they were providing to the public. There was something a little bit squirmy, you know, a little bit squirmy about, you know, I think something tells me

Dean: that pepsident was the first radio advertiser I think.

Dan: Yeah.

Dean: I don't know whether that's true, but.

Dan: Could be. Could be. Yeah, they were. Yeah. But this was all, you know, this was all new, new territory, this.

Dean: Right.

Dan: Thing. First of all, that you. You started to get mass audiences of Americans that you could predict exactly what they were doing between this hour and this. Yeah. In the evening. And that there was something that was undermining their experience, and that is to create meals from scratch.

Dean: Yes. And that's something like. So you're picking that trend. A couple of things.

Dan: And also, they have refrigerators. They didn't have ice boxes, they had refrigerators.

Dean: Right.

Dan: Yeah. And. And the amount of work that women had to do in the house had been shortened by washers and dryers and electric stoves and vacuum cleaners. Yeah. You know, and everything like that. And so that even the mother of the household, the woman of the household who ordinarily would have to spend two or three hours preparing the meal, she wanted to watch television. She wanted to watch the tv, too. So TV dinners were for her, too.

Dean: Yeah. You know, a couple of things stood out for me about that, you know, like 1950, let's say, or, you know, going into the 50s, 70 years ago, that there were three choices of what to watch at any given time. In real time, you could watch NBC, ABC or cbs. That was it. And everybody was watching the same show and eating the same TV dinner. You know, that's what your option was. And I thought about how much that changed now, like, because we were sitting watching this and the, you know, the problem that our. We have right now in time is there's an infinite choice of things for us to. We have anything. You could literally watch anything you want on your device there. So that led me to think, because I've mentioned this before, but I want to have this conversation with you about the microchip that. Do you. Do you think it kind of struck me that the microchip has brought us as far as the microchip is going to bring us that the. The increased opportunities over the next 50 years. Because that's really what it's been. Right. You recognized it in the early 70s. Right. 45 years ago, that the. You caught the very beginning of it, which brought in the, you know, calculators and personal computers and all of these things that the microchip has brought us to. But do you think now that it's going to be the microchip that has that impact over the next 50 years? Is it that continuing evolution of that, or have we Reached a new thing where that has reached the top of the asymptote, that it's constant, just improvement. But not, is not going to have, that's not going to be the impact thing.

Dan: Well, I think one thing to support your question is that you almost never see any news these days about

Dean: new microchip doubles in power. Yeah.

Dan: Intel suddenly releases an even faster microchip. But in, you know, as late as the early 2000s, you were getting that news. You know, the Pentium chip, you know, you have all these things and it's, I think it's, you know, it's kind of like talking about, you know, if you use the microchip as an example. See this, this man that I read, he's from the Manhattan Institute, which is think tank mostly devoted to capitalist, you know, capitalist endeavors, you know, research into capitalism.

Dean: But

Dan: there's a writer there, I'll have to look up his name. But he wrote a book called the Bottomless well and he said the microchip is a further refinement of the use of energy. Energy. So if you think of a microchip hyperchole. So if you think of the microchip as energy, very, very, very, you know, consolidated powerful kind of energy and take that back to the beginning of electricity. We're kind of thinking of the microchip today the same way we thought about electricity when everybody got it. And everybody was, you know, I mean, I'm the only person I know that on a frequent basis will come in, you know, will reflect. I said I love electricity, I really love electricity. And I say this to my 20 year olds at the company. I said, don't you just love electricity?

Dean: Yeah. Right.

Dan: And, and they're, they're wondering a little bit about Dan, you know,

Dean: what is,

Dan: where is this leading? Where did this come from? You know. Yeah, because to. They're fish and electricity is water, you know, and I think that for them the microchip is water and they're swimming water. So I think you're absolutely right. And would you say then that this is what I would say marking the point where what you do with these microchip empowered devices and how you transform your impact on the world. That's going to be the news.

Dean: Yeah, I think that that's the thing that the devices themselves are, that's old news. There's no device that we're lacking right now. It's the application of, it's the, those are receptacles. Right. That's really what it is. Because you look at the feature on A smartphone. There's not. I mean, they've all landed on the same thing. Which gives you the indication of what it's really all about is a rectangular screen that's slowly getting bigger and bigger. That's really what you've. That's really what we've landed on. It's just a receptacle for the apps that we are running here, you know. Mm. I think that, so that, and then this, this rise of that creative economy is, you know, I really all that to say, Dan, that I believe that the free zone frontier is the story of the coming world here. That there's no Mr. Beast. I got a little update on Mr. Beast Burger is over 600 locations now and we launched it, they launched 340 of them on opening day and they've almost doubled now. Maybe have doubled since then. In less than six months. Guy Fieri is just coming online with Flavortown and those will be, you know, they're targeting a thousand restaurants by the end of the year.

Dan: Mm.

Dean: I've got a grocery client who we got them hooked up on Mr. Beast Burger so that they. With that virtual dining concepts. And you know, I've been observing, like watching it all unfold because it's so. It's effortless to really join in. It's like you've got the excess capacity, you've got the capabilities and they make it easy. There's no fee to start up. There's no, you just. They send you everything. Here's the ingredients, the skus that you need to stock. Here's the equipment you need. You gotta have like send us, you know, pictures of your equipment. You've got the equipment, you've got the, the thing. And they send you videos on how to, how to make everything. And Dan, these videos are literally as if it would be like me holding the iPhone on you and you saying this, how to make my favorite, you know, turkey sandwich. And you just, you're just in your kitchen, like they're not high production value things. It's. You say, first thing, we start with the bread, then we're going to get this, the mayo and I like a little mustard. And then we're going to lay three, you know, slices of the turkey on here. I like some, this cheese we're going to put on there, then two pickles. And you know, you're laying it out just how to make, make your favorite turkey sandwich recipe. And that's the training program.

Dan: Yeah. And you have to, you know, you know, it's.

Dean: And send a picture.

Dan: Yeah, it's it's really interesting. The. I'm reading a book right now, very fascinating book, worthy, worth your while, actually. And everybody's out there. It's called the Weirdest People in the World, okay? And weird is an acronym. So weird is an acronym for Western Educ, Western Educated, Industrial, which Democratic. Okay. So it's sort of that if we were defining a weird culture, first of all, it would be in the western part of the world, not the eastern part of the world. Greenwich, if you use Greenwich as the dividing line between, between the, you know, the meridian, the zero meridian, the time system and, you know, the mapping. And educated. And the biggest thing about educated is extraordinarily literate compared with the rest of the world. Literate meaning reading, reading, writing and communicating with the Alphabet. Industrial. They're technologically, you know, technologically advanced, richer than any historical record, and democratic. They're not. And, you know, and that's a pretty loose diagram and you can fit enormous number of things in it. But he's. The author is a psychologist, psychologist or sociologist. But he's saying that if we take the person who is that and he uses, you know, uses people who are of equal importance in their society, but measuring them, you know, between the east and west and between the literate and illiterate. And the literate, he said, is based on those people who have an Alphabet, in other words, their language is an Alphabet and almost unlimited access to materials that use the Alphabet. And they learn how to read, and they learn how to read very early. And their whole life is about. Is about reading, really. And you have to be able to read and read so well that you don't even know that you're reading. You know, it's right. It's not even saying. As a matter of fact, you can be paying attention to something else and your mind is still picking up words that are being presented to you. And he said that, for example, to contrast that with. With Japan and Korea and not Japan and China, it's ideograms. And you've got. It's very laborious to memorize. You know, first 10 idiograms and then 100 idiograms and, and each.

Dean: That's why the, that's why the, the Eastern gave up on movable type. They had it, but they didn't continue with it because it was too cumbersome. There's so there's a hundred different things that you have to have and there's

Dan: different strokes and then they're, you know, you know, you know, if you learned an IDEOGRAM but you got one stroke wrong. It means something totally different. It doesn't mean clear to the thing that you're talking about. And you're saying that if you measure the inside of people's brains, what part of it is activated at certain times and what, how thick it is, you know, and everything else. They find that the brains of the weird people. He says that conservatively speaking, he said people who are just super good at the use of words and can, you know, can transmit them, they can bring them in and it's a big deal for them too. Information is extraordinary. He said there's about seven. It's very low, so I have to dig deeper. But he said, where they've made this transition and they got five or they've got about six centuries behind them of doing this, they have this. They're very peculiar. And the British speaking, the English speaking world and its institutions that have come from Reading are the weirdest still. And of all the English speaking, the Americans are the weirdest. And he said the sense of independence that you and I would have would be, Would get us cast out in most parts of the. Yeah, we would be rejected. We, we might be killed in other parts of the world because our, our facility with using words makes us peculiar, makes us not understandable in terms of how we think about our work, how we think about our, you know, our living situation and how we think about being governed and how government takes place in the world and entrepreneurs are weaker still. And you and I are right at the cutting edge, the tippy top of weirdness.

Dean: That's so weird. You notice a distinction between yourself and yourself. That's a distinct, That's a nuance. Yeah.

Dan: You know how I trigger thinking that I'm present? How? Waiting.

Dean: Waiting.

Dan: Yeah. Anytime I have to wait for something, I just say, oh, let's be present. I was in line at Whole Foods yesterday.

Dean: Yes.

Dan: For about five minutes, waiting for checkout. And I said, I'm just gonna go into being present. And one of the things, what I'm claiming in the new book that's going to press for September so goes to print. Talking about words, talking. I say, you know, the best way to get good at being present is just itemize about 10 of your unconscious habits, which you do frequently. You know, things that you do every day and every time you, you are in this activity, remind yourself to be present. And it's really easy. But I decided, you know, for example, yesterday I got my second shot and we had to go to Brampton. Okay.

Dean: Wow.

Dan: And Dean I've never been to Brampton before.

Dean: I was just gonna say that's as well. You were practically to Halton Hills.

Dan: Yep. Yeah, I was. Now, this was the arena in Brampton, so I don't know what that is in relationship to everything else in Brampton, but they had a huge crowd there. So we waited outside for about 20 minutes and then we waited inside about 20 minutes before they got. It was. It was well organized and, you know, they were. You know, they were very pleasant about it and everything like that. But while I was waiting, I was saying, wow, this is really interesting. Really interesting. And I just came back to thinking about my taking. And I've got a little video I'm going to send you, but I'm blow it. I'm going to blow it before I send it to you, because I. So the email said, Willie's thinking. That's the. That's the subject of the email. Willie's thinking, okay, let's. Dear Dean asked Willie why he was such a great who. After a little weed, he shared his thinking. And then it's Willie weed. That's Willie. Willie Nelson.

Dean: Okay. Yeah.

Dan: It's hard to be humble.

Dean: That's interesting.

Dan: Yeah. And so I sent that out yesterday and, you know, got rave reviews because, you know, he says, you know, he. You know, he. Upon reflecting on himself, he has to admit that he's perfect in almost every.

Dean: Every way.

Dan: You know

Dean: me is to love me, right? Yeah.

Dan: Yeah. To know me is to love. Yes.

Dean: I get better anyway each day.

Dan: I get better looking each day. You know, the, you know, you know, Willie's thinking on it.

Dean: Yeah.

Dan: Thinking about. It's really thinking about his thinking after a little week. And so I ended up. Yeah. So it was really funny. But the thing that I am really realizing that the attachment of the word property to attention has a catalytic effect. Mm. I get it. Name of the book is your. Your attention, your property. And. And. And, you know, I just go through. I start off the book by saying, just think of property that you have owned as yours. You know, things that you've owned for yourself throughout your life. And what are the emotions and the feelings and the thoughts you have related to property? Could be about anything. You know, people have different things. They attach the, you know, they're committed and they're protective about certain kinds of property. And I said, so what we're going to suggest in this book, that all the feelings that you've built up for as long as you've been alive about favorite pieces of property, we'd like You. To attach that same depth of emotion, that same committed thinking to what you give attention to what you give your attention to. And it's really funny. I've tried it out on. I've tried it out on some people and it jolts them.

Dean: That's amazing. It is. I mean, we, you know, we've said.

Dan: I mean, we're, we're, we're high prick practitioners. You know, Justin, if you've simplified your life in some way, it's because you, you have made a decision that what you're no longer doing wasn't worth your attention.

Dean: Right.

Dan: Yeah.

Dean: That's the. I mean, I've, you know, this is the. It's along that lines of realizing that the, you know, the crown jewel of our, of the being present is our attention. That it's our attention. That our attention is 100% engaged at all times in something. And it's either seeking that engagement or it is. You are engaging it. And that's. So that's kind of the good news is it becomes about. And to the extent that you can wrangle your attention in, you know, better ways, like, I just think fascinatingly that imagine what you've done with now, whatever period of time you're approaching with no television, that you're, you're three.

Dan: You didn't end up three years at the end of July.

Dean: So in that three years. In that three years, let's call it. How many hours did you say a week?

Dan: 800 a year. 800.

Dean: 800 hours.

Dan: Yeah.

Dean: So you didn't create an 800 hour a year void. You created an 800 hour a year vacuum that you have now filled with more opportunity to think about your thinking. Yeah. Thinking about your thinking or reading or whatever. Whatever.

Dan: Or being in discussion, you know, being in discussion or, you know, creating, you know, creating new thinking tools for other people.

Dean: Yeah, yeah. And that's. So that's, you know, because that's the thing, is that your brain, I've often seen that your attention seeks the. It's like a dopamine detector. And it's seeking the most, you know, effortless way to get that dopamine. And it will lock in on that

Dan: thing kind of like a rat with a button.

Dean: Okay.

Dan: He gets a snack if he hits, you know.

Dean: Oh, I see. Oh, what you're saying.

Dan: Yeah, yeah.

Dean: Once he hits the button. Right.

Dan: Yeah. If you change the sequence, they all get really frustrated because they start hammering, hammering it. And then almost accidentally, they hit the right thing. And then. Yeah. Experiment. And they experiment and then they've got the new. They've got the new formula mastered and they do it. And it shows that. Not getting that. You know, I think the hit is the treat, but I think the hit's probably dopamine too. Yeah.

Dean: Hit the button twice, chase your tail, hit it again.

Dan: That's a formula.

Dean: Yeah, whatever you got.

Dan: Yeah. And I think that, yeah, this book, the Weirdest People in the World, he talks about that all of us are the beneficiary of about 3,300,000 years of humans basically working out things. And in other words. And, you know, and. And strictly for a more. He says. He kind of put it together. He said, you know, survival is the central issue. And then less energy. Less energy. What I would say to survive, we want to do it with less and less energy. You know, we want to do it. So we're a long way from survival. We're a long way to be concerned with safety. And we're moving up. And I think that what we're doing is we're want to make meaningful, purposeful creativity more and more the thing that drives our dopamine.

Dean: Yes. Yeah. You think now that, you know, our level of minimums is much higher. Like you think about now. I was thinking about that, you know, 1950, they said, excuse me, about television. That by the end of the 50s, there were TVs in 80 something percent of homes and more homes than had some.

Dan: Some that didn't have indoor plumbing.

Dean: That's exactly right. Yeah. More than had indoor plumbing.

Dan: Yeah. Yeah.

Dean: When you look at it now, what we would consider to be bare minimum, subsistence level kind of things would include a, you know, a house with air conditioning and central heating and plumbing and electricity and, you know, basic Internet access. A washer and a dryer.

Dan: All those things. And probably a dish. Probably. Well, certainly microwave and a dishwasher.

Dean: Yeah.

Dan: And a fridge.

Dean: But a computer, a cell phone, and basic Internet access are all the basic requirements. Right. And that's really a.

Dan: Are you there, Dan? Mm. I'm here.

Dean: Okay. There we go. I can hear you now.

Dan: It's a. It's a proof that just happened to us that what we would have formally considered a luxury has now become a given. And once a luxury becomes a given and it's disturbed or it's taken away from you, it feels like. It feels, you know, it feels. You feel a little shaky, you know, what just happened? You know?

Dean: Well, you just think about what. I was looking. I was cleaning up a shelf, Dan, and I found a box, you know, a CD set of your pure genius Program and. Yeah. And it dawned on me I wouldn't know where to go with it. Like where I don't have a device handy, access this. What would I do with this right now? And I thinking about like what you just said, like, do you remember recording that pure genius program? And you remember what had to go into that? Like, you know, did you did it in the studio? You.

Dan: Well, we did it in there. It's, you know, it's. What's his name? You know, the Nightingale.

Dean: Conan.

Dan: Yeah, Nightingale Conan. It was their, their studio, which is. Yeah, 10, you know, it's 15 miles or probably Chicago from our home in Chicago. Yeah, yeah. And yeah, we went in the studio and they had, you know, they were all prepared and you know, it was Q, I think it was the whole thing was Q and A. So yeah, they had a producer and sort of a narrator who did.

Dean: Yeah.

Dan: But it was very. It was very laborious and it was over three sessions. I think it was about three sessions.

Dean: And then how. What had to go into that being distributed like that? Anybody, you know, it wasn't. You were done with it. Now they had to go through physically producing CDs for people to. When you first did it, it was cassette tapes or was it.

Dan: It was just audio. Yeah, just audio cassettes. Yeah. Yeah. But I think there was there eight or. I don't know how many there are, but yeah, you know, in the set, maybe eight.

Dean: And then you had to distribute those, right? Yeah. And now when you look at, you know, you think about now the onslaught

Dan: of

Dean: something like 200,000. And so that, I mean that all of this content is being created. This unbelievable.

Dan: You, Dean, you cut out for that entire, your last entire.

Dean: Oh, Dan, we need to write a letter to our congressman.

Dan: Yes, yes. I'm gonna have my people talk to some people about this.

Dean: Some people, Yeah. I mean, this is.

Dan: Yeah, yeah. Well, give you an idea. To give you an idea of the jump. The quarterly books that we do, you know, which are thin books. And you know, and you know, so it's created over probably about a six week period with everything. So we got finished copy, cartoons were finished and you know, the book layout is established. Cover everything was established. And then on one day in the morning we go in and we do the entire audio portion of the book. And in the afternoon we do video portion of the book. And it's just a signal. It's just a, you know, it's just a link that's written in the front of the book.

Dean: Yeah. So much more like depth now of what you can put in a, in content, the multimedia elements of it. You know, with being able to like, I'm surprised that more advertisers are not making their print ads more multimedia with QR codes and you know, supplementing that like literally. You could have a pretty in depth thing in a, in a print ad right now.

Dan: Yeah, yeah. You know, I'm not too clear because I really don't look, I really don't look at ads.

Dean: Right.

Dan: You know, and I know you got.

Dean: Who's for that?

Dan: Yeah, yeah. And I'm not someone who you're gonna really, really catch my attention with an ad. And you know, because first of all, I don't need it today. Generally speaking, I don't have part of my thinking that the moment I think of something, I have to have it day, you know, if I have it in the next two or three days, so then I can just ask somebody to order it for me and they handle the whole, they handle the whole thing. Yeah. And it gets delivered, delivered to the house. So I, you know, it was very, very interesting. Who was it? Yeah, we had this guy, I'll have to think of his. Matt Lair. Matt. And he could turn around. Amateur sports uniforms. If you went on his site in the morning, let's say at 9 o' clock, and you went to what kind of uniform, what kind of sport, what kind of color, what kind of design, what are the players names, what are the players numbers, what are the players sizes? And put your credit card and press it, he said, with prime, with Amazon prime, he said you would have them by 4 o' clock in the afternoon. If you get one in at 9 o' clock and you were near and you were nearby. I mean, he's sitting in California.

Dean: Yeah, Local.

Dan: But he said if you were in la, and he says, our factories in Tijuana, he said, and you really, really needed it and you put the order in at 9:00 in the morning, all those uniforms would be finished by five o' clock in the afternoo. And he said, nobody else can do this. He said, I've worked on the system for six or seven years. And he said nobody else can really do this. And so I said, what does instant mean to people?

Dean: Instant.

Dan: And he said for something like this, instant is getting it, ordering it on Monday and getting it on Friday. You know, it's custom designed and everything.

Dean: Right.

Dan: And for most people, something that needs to be custom designed, if they get it back in five days, he said that's innocent.

Dean: And here you are now he's got the ability to do it same day.

Dan: Yeah, but he said. So there's a point where, you know, in terms of what instant means, it's. You have to understand what the majority of people mean by instant. Say it's four days and you can deliver it in three days. It's not a big deal because they don't. Three days is not better in their mind than four days because they, you know, four days does the trick, you know, so, you know, and there's people, you know, instant is, you know, if you order that, if I order at 8 o' clock and it's not here by 11 o', clock, I'm really getting angry.

Dean: Yeah, right, right, right. Yeah. That's funny, isn't it? I mean, I find that now too.

Dan: Yeah.

Dean: Like food. It's just, you know, you, you get. I'm so accustomed that literally within 20 or 30 minutes you can have anything. Yeah, it's such a great. But I think that's the way things are going now. Like, that's the whole VCR formula. Being able to have capabilities on tap, you know, that being able to resource and resume. And then it's just really about.

Dan: Yeah. I think the whole thing is that this is where you really see the tyranny of commodity. I mean, if you're, you know, if what you're purchasing, what you're ordering and purchasing has now been deemed a commodity by the customer, they're very, very unforgiving. They're very unforgiving. And what I get from, you know, the lead into our conversation today, you know, the package you sent me, the link you sent me during the week, is that there's an enormous amount of flexibility if you're in the creation world. And what I mean by that, that if it didn't exist before and you're creating it, people's notion of timeliness, and that is very much relaxed, you know?

Dean: Yeah.

Dan: You know, I mean, people are, are knowing, well, this is being created new, you know, of course it's gonna, it's not gonna be here in an hour, you know, so my sense is that anything that's a commodity. So if what you are doing is whether you consider a commodity or not, other people in your industry think it's a commodity. It doesn't matter. It's what the person who is the check writer who's ordering it thinks it's a commodity. And there's no patience for delay in the commodity world.

Dean: Yeah, that's. I mean, I mean, there's not many things now that there's even any reason for any delay. I mean, that's really.

Dan: I think that's partially. It's like being. It's like being late on Zoom. I mean, I was noticing, you know, I was saying, what was it like in the in person world? You know, we're 16 months now. And I said, what was it like? Well, there's this whole elaborate song and dance about there was, you know, there was traffic, construction, there was an accident. There was. And there's all this, you know, there's this vast, you know, vast inventory of reasons why you could be late in the in person world. And then if they're late for Zoom, and they said, sorry, I'm late. And I said, well, where were you? I mean, it's 20ft from the traffic. I mean, why traffic? Yeah, yeah, yeah. It's 20ft from the kitchen. I said, how could you possibly be late? You know? And yeah, yeah. I'm just noticing my own responses. You know, I'm not saying this, I'm not saying right. How can you be late?

Dean: You know, there was a meme and

Dan: you know what they've done, you know, what they've done is they've taken any freeing up of time between. Between events and they've put them right together again. You know, they're still back to back and they, you know, the not using Zoom transport rather than physical transport. They got themselves back two hours, but they don't get any cushion that two hours. They immediately packed the two hours with new stuff.

Dean: That is exactly right. Like that, you know, the whole. I saw a meme this week of a woman saying if I could just. Like this was February of 2020, you know, saying if I could just have a week with. At home with nothing else going on, I could really get this house whipped into shape. Right. Get everything organized so in, you know, here we are. And I think that thing I was saying to Luba that, you know, before I was saying, like, you realize things shift because I would never have thought that me having all of my time in one place like this is the most unusual thing for me my entire life.

Dan: And yet there's still never, never had anything like it.

Dean: And I still. You. The good news is have not refilled that stuff with the other you with your no tv, no things. You really, you have an abundance of time for.

Dan: Yeah.

Dean: For creative thinking and conversation and all the things that you.

Dan: Yeah, I think the reason is I've had other situations like this in my life and I was recounting them and one of them was I've been injured a lot. Broken bone, Broken bones. And so I've spent time and hospitals and rehabilitation. Now you're rehabilitating. So, you know, you're. You're. You know, you're at home and, you know, you're in a cast, and.

Dean: I didn't know that about you.

Dan: Yeah, yeah, I've had. Yeah. Well, I won't go through the list here, but, you know, I've had at least five or six breaks of something or other. And. And so I've had rehabilitation time. And so I've had enough of it that Being kind of sequestered or, you know, kind of not locked down, but tied down because you have a disability or, you know, you're not ambulatory. And then the other thing, I've had things like, you know, the army, you know, where, you know, you're in somebody else's command system for two years and, you know, you're severely restricted in terms of what you can do and when you can do it. And so I've had that experience. And, you know, I think those two would be the two main ones where I had learned how to deal with them on one hand, just psychologically, mentally. And so when this one happened, it wasn't, you know, it wasn't 100% new. It was. It had a uniqueness to it, but I was used to, let's say 80% for suddenly having my time restricted or my movement restricted and my activity restricted. So. And I said, you know, I'm just going to, you know, keep myself really conscious and, you know, observant during this period of time because, yeah, I doubt if we'll have another one like it. You know, I was just thinking as I was waiting yesterday. Yeah. You know, and I was just looking. This was the Brampton Hockey arena where we were. And it was big. It's really big.

Dean: Yeah.

Dan: You know, it's a really big. It's. Yeah, yeah. And they had, you know, it was really interesting. In the main rink, this would be the, you know, the central rink where they were. They had 26 rows of booths. Okay. And they were probably 20 booths for each of the aisles. So 20 times 20. So they'd have 400 people in and seated. And the, you know, the people you. As. Let's call them the patient. The patient didn't move at all. You went and sat in your booth, and the doctors rolled down. They were on chairs and they were on desks, and they would roll past you. And then, you know, one would check, you know, do the checking. That you were, you were who you said you were. And then the doctor would come and give you the shot. And they just, so the people didn't move? The people didn't move at all. The doctors spoke to them and, and I said, you know, if anything like this happens again, it probably took them, you know, start to finish. It probably took them about three months to really learn how to do this en masse, you know, large numbers of people. But if anything like this happened at all, yes, being able to respond to something like this would happen, you know, three or four days to get the whole thing together, you know, they'd have it all together. So there's been a vast improvement in public service response, you know, medical response. And I would say, I was just thinking about this, I was just watching it go on, and I said, when the doctor came by, I said, you feel you're getting good?

Dean: Really?

Dan: Do you feel you're getting really good at this? And she says, yeah, yeah, thanks. She said that. She, she says I've improved a lot.

Dean: Oh, I feel a lot.

Dan: Oh, no, I, I was just, you know, I just said it's really interesting stuff. I mean, quite apart from hot crap, we got to get, you know, got to get the vaccine shot and why has it been so late and everything. I said, hey, hey, you know, you're involved deeply into this. Have you, have you gotten, are you getting better? And she says, yeah, and getting better and getting better. And I said, that's terrific.

Dean: That's good. Did you.

Dan: No, no, I mean, I mean, this, I got her to think about her thinking.

Dean: Right, exactly. It's getting better. Yeah, that's right.

Dan: I, I, I forgot to wear a short sleeve T shirt, you know, because they get you a proper arm. Have your troublemaker my uniform. And yeah, I said, do you want me just to, you know, take it off on this side? She said, just pull the neckline down. And I did. And she said, no, that's perfect. And I did that. And so, you know, I was funny. But it's a beautiful thing to see large numbers of people come together for a single purpose and then to, you know, really develop all the systems and the movements and the handoffs and everything else. I thought I was much more impressed with Brampton. This is my second shot. The other one was in April and it was at the convention center, the Metro Convention center, and looked like a bunch of strangers following directions. You know, the, the staff, they must

Dean: have looked like from, if you're watching it from above kind of thing. It must have looked like we look at, you know, ant farms busily going about, you know, in straight lines.

Dan: Yeah.

Dean: Filling in their spots here. You know, we don't know what's going on. But that's.

Dan: Yeah. Neat thing that there's this killer. Is it a hornet killer hornet?

Dean: Yeah, the murder hornet.

Dan: It's a murderer hornet. And they were showing how. How honeybees kill them. Have you ever seen the video of that?

Dean: Yes, I saw a praying mantis.

Dan: They send us. I think they're wasps, actually. I think they're called wasps. And they send in a scout. And the honeybees have learned how to put, you know, basically honey, a trail of honey to get the scout to come into. Into their residence. And the scout starts eating and eating, coming. And then about 500 honeybees just jump and make a ball. The wasp is in the center of the ball.

Dean: Oh, my goodness.

Dan: And they just, and they just, you know, they, they beat their wings really hard and it raises the temperature and they raised the temperature 5 degrees in the middle and it kills the wasp.

Dean: Unbelievable.

Dan: I mean, the wasp is. I mean the WASP probably killed 20 of them by the time they got him inside the wall, you know, and then they just. Yeah, it's a, It's a really neat thing because you know what the scout was. He goes back and then he gets the army and the army comes in and they make sure work at the bees. You know, it's like a half hour. And they'll kill thousands and thousands of bees. But the honeybees have learned that you get the first one and just get in. So if the scout doesn't go back, the other wasp doesn't know what's happened. Send them up, then come back.

Dean: Unbelievable.

Dan: Yeah.

Dean: Nature's amazing.

Dan: Yeah, these are wonderful things. Yeah, these are wonderful things. But you know, the thing that I find. And we can talk about that a little bit more. As a matter of fact, I'm going to do a thinking exercise on how you did well with your extra time and you did badly with your extra time.

Dean: Yes, that would be great because I think that.

Dan: Yeah.

Dean: Yeah. I was thinking about what, what, how the distinction between have your attention directing your attention or having your attention directed. You know, that's really like what is. Yeah, I don't know. I hadn't thought of the opposite word of directed. But where it's. You're directing your attention or your attention is being directed. That was what it was, I think.

Dan: Yeah.

Dean: And that's the key.

Dan: I think I'll. I think I'll call the two Columns. You acted badly, you acted wisely.

Dean: Ah, there you go.

Dan: I didn't be any drones. I gave me any joke. Yeah, it's funny. We had one of our newest associate coaches, we were on in a workshop on Friday and he was in from the uk. He's a UK one and he's been about a year and a half, but he was made for zoom. He's just got all the right. So he jumped to the head of the line really quickly. So the global virtual workshops, he's got, he's got a full schedule because he's so good. He's got television work and everything else, but he's just really, really lively on the screen. And his name's David. And I said, david, can you talk about what it's like from being supported by backstage who's as you're doing this? And he says, wow. Wow. He says, well, I said. He says, I, I, I, I hope, you know, I hope, you know, I hope I say the right things here. And I says, it's binary, David. You, it'll either be 100 or it'll be 0.

Dean: Ah, right.

Dan: And then, you know, he just exuded, you know, how even the staff like Kathy Davis. He's doing a, you know, he's doing a nine o' clock Greenwich time workshop. You know, Kathy will be there at three o'clock her time, three o' clock in the morning. That's her time to meet with him and watch. Wow. But anyway, anyway, he got finished and I said, you chose wisely.

Dean: Yeah.

Dan: The way he responded, he chose the wise.

Dean: Chose wisely. Yeah. That's great.

Dan: I said, david, you chose wisely. Anyway. But my, my sense is that whatever was getting my attention before and I got hours back, I'm not returning to giving my hours to anything like that, anything that I freed my time up, there's no return to that.

Dean: Right. I love that. I mean, that's, and that's the thing is I, you know, thinking about the, you know, the things where I would want to direct my attention, you know, I feel like I do, I spend, I want to have a balance of. Because when I'm online, much like you, I don't know what I'm looking for or where I'm headed yet. But there's also, there's some level of that where I would love to have, you know, some curated things, like some things that would increase the chances that I'm finding something in the vein that I'm looking for. Yeah. Point me in the right direction.

Dan: Yes. Well, you know, it's why. It's why we want to communicate to other people what we're looking for.

Dean: Yes.

Dan: You know, because, you know, you're dealing with a whole different brain that notices many things that you'll never notice. And if you just tell them, you know, tell them, hey, I'm looking for this. You ever seen in the life? Yeah, I've got something. Yeah, Yeah. I got the perfect thing for you. It's like that. And it's very easy for the other person to do it and, you know, because there's no emotion attached to their snatching a memory out and saying, I think. I think this will do you well right there.

Dean: Yeah, absolutely. Well, I'd love. This is one of my favorite.

Dan: Another wonderful hour.

Dean: Yeah. This two. Two toddlers at a picnic. As Ned Halliwell would say, we never know where it's gonna go, but it always is delightful.

Dan: Yeah, yeah, yeah.

Dean: That could be the alternate name of our podcast.

Dan: Are you doing. You're not doing your workshop, the early workshop. You're doing the. You're doing the July workshop.

Dean: Right.

Dan: The.

Dean: When is the early workshop?

Dan: Thursday is. We have them reversed. The early one, the free zone is first and the 10 times the second day, Thursday and Friday.

Dean: So Friday is a free zone?

Dan: No, it's just the opposite of the July workshop. July is 10 times first and then free zone.

Dean: So anyway, May. Yeah, I'm gonna look at my calendar, but I'm definitely doing the July for sure.

Dan: Yeah. Yeah.

Dean: But I'd love to do both.

Dan: And we're pretty close, you know, I mean, we're getting where our guests that we can be back fully in person for those who want to be in person by October and so. And then October. So October will actually be, you know, the workshop that you usually come to. September will not be. Because we're not that confident.

Dean: Right. Well, there we go.

Dan: There we go.

Dean: I'll be here next week.

Dan: All right, thanks, Jim.

Dean: I'll talk to you then. Bye.