Daily Dashboard

Buying "Direct Keywords" Does Not Work

Dean Jackson 2 min read

A few people have been asking me about this new offer going around, where you can buy a "direct keyword" and whenever someone types that word in to google it automatically goes to your site on top of the search results.

Not a listing for your site on top...your ACTUAL SITE on top.

It's pretty impressive when they show you how it works...until you think about the fact that you actually have to have their special browser software installed for it to work.

So everyone who has this software installed (over 1 million people they claim) will go right to your site.

Think about the odds for a second.

Of the 90 million US households with internet access - they have 1 million of them. (allegedly)

So to estimate how often this would work for you -- consider the fact that they would have to not only be a person looking for "Salina Kansas Real Estate" - as rare as that is -- they would ALSO have to be one of the 1 million people who have this software installed with their browser.

It doesn't work.

I know -- because I tried it...before I realized why none of my friends could see my site coming up on top google.

Save your money...and spend it on InfoBox Fliers. You'll get a way better return!

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