Here's the simple way to think about your Return on Investment.
How much does it cost you for 100 leads?
Let's say $2000 ( 100 leads x $20/lead)
How much do you make for a single transaction?
Let's say $6000.
If you spend $2000 to get 100 people to ask for MarketWatch, or Home Loan Reports...and you can convert 1 person out of those 100 leads...you've generated a 3:1 return on your money.
2 transactions = $12000 = 6:1
3 transactions = $18000 = 9:1
4 transactions = $24000 = 12:1
5 transactions = $30,000 = 15:1
Now, I'm going to stop right there.
Surely you can at least convert 5 out of 100!
That's 1 in 20.
If you're not converting that many...let's talk about what's happening, because you're missing out.
Knowing all those numbers below, will help us pinpoint where your big opportunity lies.
Go through your numbers below...and track what's happening. Once you get those numbers together...let's share them in the Dashboard Light.
That will be a meaningful conversation to have...because it will give the whole picture, not just a piece.