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Lead Conversion Multiplier #3

Dean Jackson 1 min read

Treat Everyone Like a 5-Star Prospect!

One of the big mistakes I see...or sense...when I'm talking to people who are having trouble with conversion, is that they are concerned about "wasting time" with people who are not 5-star prospects.

I describe this mindset as treating people as if they are NOT 5-Star prospects until they PROVE that they are.

A better mindset is to treat people like they ARE 5-star prospects until they prove they aren't.

If you treat everybody like they're going to buy a house next weekend...you'd have a different experience than if you "pre-convicted" people of being time wasters.

I'll talk more about these time-wasters later, but for now, just try treating everyone like they are 5-star prospects...and see what happens.

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