Did you know…
A 9-word email is not only great for reviving dead leads. It can also do all sorts of magic for your outbound marketing.
But there’s one caveat...
For a 9-word “cold” email to work, three things must be true:
First, you must have a pretty good idea of what you can do for your target market, that you can deliver results.
Second, you must also know what your end goal is.
Specifically, you need to plan the whole script ahead of time. You must know the second and the third step that comes after your initial “Hey, are you still looking for….?” question.
And third, once you know you can deliver results. And you know what your end goal is…
Then you must go and cherry-pick the right prospects.
For example...
Say, you’re a builder and you help homeowners increase the curb appeal of the house they’re trying to sell.
You start by going through all the listings you find in your area. But you cherry pick the homes which have been sitting on the market for ages or are expired. The homes the owners were never able to sell.
Then, you look at those pictures and trim the list further down to only the ones you think you can improve.
Once you have that list of say, 11 potential candidates…
Now you need to connect with both, the homeowner and the realtor. And you need to do it in a way that gets the highest engagement. That’s your end goal.
You know you can help them sell their house faster and for more money...
You know you can help them make their house show better than the ones in their price range in that neighborhood…
That’s why it’s important you get the highest response you can.
So, what do you do?
Here’s an idea.
You send an email to the real estate agent with “22 Graystone” in the subject line. (Or whatever the address of the listing is.)
You send an email to the real estate agent with “22 Graystone” in the subject line.
In the email body you say, "Is 22 Graystone still available?” That’s it.
When they reply, “Yes,” (because they will reply), then you say…
“Hi my name’s Dean. I do [whatever it is that you do]. I’ve put together some ideas for the curb appeal for your house. Take a look and let me know what you think.” With a link to a PDF or a page or video with your ideas.
See what you did there?
When you ask them, *"Is it still available?” and they reply, "*Well yes, it's still available…"
What they don’t say is…
“We are trying to sell it and it's not sold yet. What we're doing right now is not working. Even though we may be optimistic, and we may be hopeful, and we're not ready to pull the plug yet.”
And that implicit answer is what frames the conversation that happens next.
In other words...
Your 9-word email sets the tone of what you’re going to talk about.
That’s powerful stuff, because when you know your end goal...
You can literally stir the conversation in any direction you want.