This is a little bit old, but is a great example of thinking outside of the box.
Gina Martinelli - out in Sonoma County California - got her site up & running on October 31st.
She had purchased an additional URL for the neighborhood that she lives in... She really took advantage of Halloween to roll out her site...
All of the candy that she handed out had labels with www.LivingInCoffeePark.com on them!
Her assistant lives in another neighborhood -- and all of those candies were handed out with www.LivingInVintana.com on them.
She took the idea of "hurling your url" to heart!